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Presented by:
All culture is socialSocial media for cultural organizations
Buzzy NielsenLibrary Director
October 26, 2012This presentation is licensed under a Creative Commons 3.0 Attribution
United States license. http://www.creativecommons.org
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Wor
dPre
ss
Flickr
four
squa
re
YouTube
Arrrggghhh!!!
Geocaching
Mailchimp
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Pew Research Center’s Internet & American Life Project, Digital Differences, April 13, 2012
Who's on these sites?
Internet users* who use social networking sites
Ages 18-29
Ages 30-49
Ages 50-64
Ages 65+
87%
68%
49%
29%
*78% of the population as of the time of the surveys.
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Social media is ...
a conversation.
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Social media is ...
another form of customer service.
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Social media is ...
outreach.
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Social media is ...
A way to let customersand donors speak for you.
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Social media is NOT ...
difficult.
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Social media is NOT ...
time-consuming.
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Social media is NOT ...
useless.
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The most difficult adjustment for an organization is learning to let go.
You cannot place controls on socialmedia. It will take off on its own,whether you want it to or not.
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What organizations are doing
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Organization pages
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Organization pages
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Organization pages
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Organization pages
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Ubiquity
When your friends “like”something, you hear about it.
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Friend feed
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Communicating what you do
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Cross-promote your content
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Cross-promoting your content
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Cross-promoting your content
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Conversing with customers
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Conversing with customers
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Compliments, questions, & criticisms
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Compliments, questions, & criticisms
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The good
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The bad
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The ... odd?
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The Yelpie!
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Encourage sharing your content
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Whirlwind tour of sharing
Blogging (WordPress)
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Whirlwind tour of sharing
Videos (YouTube)
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Whirlwind tour of sharing
Photos (Flickr)
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Whirlwind tour of sharing
Pinboards (Pinterest)
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Whirlwind tour of sharing
Presentations and documents (Slideshare)
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Whirlwind tour of sharing
e-newsletters (Mailchimp)
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And it's all mobile, too
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Sharing is fiendishly easy
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A new element: location awareness
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Social meets physical networking
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Social meets physical networking
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Social meets physical networking
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Remember
Not all of these may be right for your organization, but depending on your community and services, they maybe an excellent way to reach out
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Wor
dPre
ss
Flickr
four
squa
re
YouTube
I can do that!
Geocaching
Mailchimp
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