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ALL EYES ON S4Gamification in Customer Engagement
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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ALL EYES ON S4• “Pranksvertising” is a
promotional method that
is growing as a marketing
trend for major
enterprises. One example
is “All eyes on S4.”
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ALL EYES ON S4• As you can see from the
video, players are
challenged to win a new
generation mobile phone
simply by keeping their eyes
on it for a certain period of
time.
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ALL EYES ON S4• They are challenged to avoid
all types of outrageous
distractions such as barking
dogs, bickering couples and
motorcycles as a crowd
gathers around the
contestant.
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ALL EYES ON S4
• The question that
everyone is asking, after
a level is passed is: what
will happen now?
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ALL EYES ON S4• Here Samsung tests the
will and resilience of the
players, challenging
them to overcome the
“levels” of the game.
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ALL EYES ON S4• Samsung created an
experience that increases
its brand awareness on
more than one level.
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ALL EYES ON S4• Not only does this involve
the contestants themselves,
but also the secondary
audience of spectators at
the scene and online as
well.
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ALL EYES ON S4• This is a great example of
where gamification is used
to create an extremely
entertaining and immersive
social experience.
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