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Page 1: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 2: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 3: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 4: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Users here to follow topics and interests first

Fact-paced, frenetic updates expected

Great for quick hits and updates

Largely public, less expectation of privacy

Users here to follow pre-existing

connections

Slower-paced, fewer posts

Great for longer posts and conversation

Large expectation of privacy

Page 5: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Photo by Shawn Harquail - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/55648226@N03 Created with Haiku Deck

Page 6: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Your competitors

Page 7: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Your competitors

People on your beat or in your community

Page 8: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Your competitors

People in your field of interest/beat

Popular people in your local/topical

Twittersphere

Page 9: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Your competitors

People in your field of interest/beat

Popular people in your local/topical

Twittersphere

Those who reply to you

Page 10: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Your competitors

People in your field of interest/beat

Popular people in your local/topical

Twittersphere

Those who reply to you

Those who re-tweet, share your links

Page 11: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 12: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 13: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 14: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 15: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 16: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
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Page 24: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
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https://twitter.com/ryanbeckwith/lists
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Page 36: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

• One place to manage

everything

• Control your privacy

• Timeline design with

large image

• Could mix

personal/professional

• Completely separate

presence from profile

• Completely public

• Timeline design with

large image

• Detailed analytics to

see who visits

Profiles Pages

Page 37: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 38: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
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Page 40: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

facebook.com/bookmarks/lists

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facebook.com/bookmarks/interests

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Page 53: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 54: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
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Page 59: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

The Usual Suspects

• Fans/followers

• Retweets/shares

• Replies/comments

• UGC submissions

• Reach

• Klout Score

Real Indicators

• Intended audience acquired

• Reader -> Customer

• Conversations generated

• Reader -> Participant

• New sources acquired

• Gains made

Page 60: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 61: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Klout.com

Page 62: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Bit.ly

Page 63: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014
Page 64: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck

Page 65: Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience Engagement - Mandy Jenkins - Columbus NewsTrain - Sept. 20, 2014

Mandy Jenkins

[email protected]

@mjenkins

More resources and such at:

zombiejournalism.com

mandyjenkins.com

slideshare.net/mandyjenkins

mailto:[email protected]
http://zombiejournalism.com
http://mandyjenkins.com
http://slideshare.net/mandyjenkins

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