![Page 1: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/1.jpg)
amaysim Australia
A simple formula in a complex market Julian Ogrin Chief Commercial Officer amaysim Australia
![Page 2: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/2.jpg)
2
MOBILE PHONE SERVICE PROVIDER OF THE YEAR 2013
No. 1!
source: Roy Morgan 2014!
![Page 3: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/3.jpg)
3
TELCO BY CUSTOMER SATISFATION
source: Telsyte 2014!
No. 1!
![Page 4: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/4.jpg)
4
HIGHEST TELCO NET PROMOTOR SCORE IN AUSTRALIA
64%!
source: The Clever Stuff!
![Page 5: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/5.jpg)
5
LARG
EST M
VNO
IN A
USTR
ALIA +500,000!
! ! ! ! ! ! !customers!
source: Roy Morgan 2014!
![Page 6: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/6.jpg)
6
employees
in head office
50!
![Page 7: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/7.jpg)
7
How do we do it?
![Page 8: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/8.jpg)
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bottle our secret sauce with only 7 ingredients
5. Value leading offer
6. Low cost operating model
7. Great customer experience is our only contract
![Page 9: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/9.jpg)
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bottle our secret sauce with only 7 ingredients
5. Value leading offer
6. Low cost operating model
7. Great customer experience is our only contract
![Page 10: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/10.jpg)
10
What you need before you start
1. Entrepreneurial excellence 2. Long term WS Agreement 3. Well-funded
! global team of successful telco and e-commerce entrepreneurs
! proven track record: simyo, founded in Europe is nine years old…
! successfully rolled out into four additional European markets
! A solid WS agreement provides:
• operational certainty
• reliability
• security
! Significant cash supports: • brand building phase = trust • Development of automated
systems = reliability and scale
• USPs such as Australian- based customer service
![Page 11: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/11.jpg)
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bottle our secret sauce with only 7 ingredients
5. Value leading offer
6. Low cost operating model
7. Great customer experience is our only contract
![Page 12: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/12.jpg)
12
Our staff live & breath the amaysim brand values
Simplicity ! 100% FOCUS ON WHAT IMPACTS
CUSTOMER EXPERIENCE
Reliability ! BUILDING SCALABLE DIY FUNCTIONALITY
Agility ! SMALL TEAM = FAST RESPONSE
Empathy ! FULL TRANSPARENCY WITH OUR CUSTOMERS
![Page 13: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/13.jpg)
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bottle our secret sauce with only 7 ingredients
5. Value leading offer
6. Low cost operating model
7. Great customer experience is our only contract
![Page 14: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/14.jpg)
14
A simple offer is the foundation to customer satisfaction
! SAME OFFER FOR 3 YEARS –UNLIMITED PIONEER
! ALL YOU CAN EAT OFFER
! CONSISTENT DURING A YEAR OF CHANGE ! NO CONTRACT - LOVE US OR LEAVE US
![Page 15: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/15.jpg)
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bottle our secret sauce with only 7 ingredients
5. Value leading offer
6. Low cost operating model
7. Great customer experience is our only contract
![Page 16: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/16.jpg)
16
Our hybrid online-led operation model aligns costs with the offer
! Online represents 30% of monthly sales ! 75% of billing managed through online ! 15% of sales now coming from mobile (and growing)
! Retail provides us with volume sales – 70% of
total sales ! Our retail partners share revenues from those
retail customers that transact online
![Page 17: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/17.jpg)
1. Entrepreneurial excellence
2. Long term Wholesale Agreement
3. Well funded
4. A small team living the brand values
Bottle our secret sauce with only 7 ingredients
5. Value leading offer
6. Low cost operating model
7. Great customer experience is our only contract
![Page 18: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/18.jpg)
18
We are adopting a mobile-first approach to UX
! Full DIY functionality across all devices ! Live Chat on all channels - 95%
customer satisfaction daily
! 60% of customers now use next-gen
service channels
! 100% Aussie-based customer call centre still available
![Page 19: Amaysim's Julian Ogrin at CommsDay Summit 2014](https://reader034.vdocument.in/reader034/viewer/2022042623/54c376a04a7959a43c8b4650/html5/thumbnails/19.jpg)
19
A win–win relationship
! User experience ! Cost savings
! 24/7 DIY
! Point of Difference
! Cost savings
! Scalability
Customers receive outstanding value that they can trust
We are building a sustainable low-cost business model