SNA ANC Boston ~ July 2014
Amazing Results from
Smartphone Food Photography
July 15, 2014 ~ 10 am and 2:15 pm Dayle Hayes, MS, RD Nutrition for the Future, Inc.
SNA ANC Boston ~ July 2014
• Describe essentials of Smartphone food photography (background, lighting, contrast, etc.) in school settings.
• Discuss food photo pitfalls to avoid in school meal photos (faces, sanitation no-nos, messiness, yuck factor, etc.).
• Optimize your use of Smartphone photos in multiple social media channels.
OBJECTIVES
SNA ANC Boston ~ July 2014
SNA ANC Boston ~ July 2014
• Cheerleader for Excellence in School Health & Child Nutrition • Consultant to agencies, organizations & districts nationwide • 2013 Montana School Nutrition Professional of the Year (MT SNA) • 2012 Silver FAME winner (SNA) • Facebook
School Meals That Rock
• Twitter @SchoolMealsRock
• Pinterest SchoolMealsThatRock
• Blog SchoolMealsThatRock.org
Dayle Hayes, MS, RD
SNA ANC Boston ~ July 2014
DISCLOSURE • Board Member/Advisory Panel
– Kellogg’s Breakfast Council – American Association of School Administrators (AASA) Breakfast Advisory Council
• Consultant – US Department of Agriculture and Team Nutrition Program – Multiple state departments of education and agriculture – Idaho Barley Commission – Mushroom Council – American Egg Board – CLIF bar – Chobani Yogurt
• Speaker’s Bureau – National Dairy Council and state/regional dairy councils – National Cattlemen’s Beef Association and state beef councils
SNA ANC Boston ~ July 2014
Amazing Results
from Smartphone
Food Photography
SNA ANC Boston ~ July 2014
PROMOTING
YOUR PROGRAM
SNA ANC Boston ~ July 2014
It’s All About
YOUR PHOTOS
SNA ANC Boston ~ July 2014
Putting Your
Smartphone to Work for YOU
SNA ANC Boston ~ July 2014
School Meal Detractors
SNA ANC Boston ~ July 2014
SNA ANC Boston ~ July 2014
SNA ANC Boston ~ July 2014
School Meals That Rock
SNA ANC Boston ~ July 2014
School Meals That Rock
SNA ANC Boston ~ July 2014
@SchoolMealsRock
SNA ANC Boston ~ July 2014
One PHOTO is worth
a 1,000 words & 10,000+ views
SNA ANC Boston ~ July 2014
One PHOTO
Farm-to-Cafeteria 2014 ~ School Meals That Rock
SNA ANC Boston ~ July 2014
What You Need to Take
GREAT School Food Photos with Your Smartphone
SNA ANC Boston ~ July 2014
What you need to start …
– Quality food – Smartphone – Students/customers – Permission
SNA ANC Boston ~ July 2014
What you need to get better …
– PRACTICE – PRACTICE – PRACTICE
SNA ANC Boston ~ July 2014
SIX THINGS To Focus on Every Time
You Take a School FOOD PHOTO
SNA ANC Boston ~ July 2014
SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS
SNA ANC Boston ~ July 2014
SIX THINGS
1. Background
Check out what’s there or make your own.
SNA ANC Boston ~ July 2014
BACKGROUND
Farm-to-Cafeteria 2014 ~ School Meals That Rock
SNA ANC Boston ~ July 2014
BACKGROUND
Farm-to-Cafeteria 2014 ~ School Meals That Rock
SNA ANC Boston ~ July 2014
BACKGROUND
Farm-to-Cafeteria 2014 ~ School Meals That Rock
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
BACKGROUND
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
BACKGROUND
SNA ANC Boston ~ July 2014
BACKGROUND
SNA ANC Boston ~ July 2014
SIX THINGS
2. Quality
High quality – fresh & as hot/cold as possible.
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
FOOD QUALITY
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
FOOD QUALITY
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
FOOD QUALITY
SNA ANC Boston ~ July 2014
FOOD QUALITY
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
FOOD QUALITY
SNA ANC Boston ~ July 2014
FOOD QUALITY
SNA ANC Boston ~ July 2014
SIX THINGS
3. People
Every detail is critical, so is permission.
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
PEOPLE
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
PEOPLE
SNA ANC Boston ~ July 2014
PEOPLE
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
PEOPLE
SNA ANC Boston ~ July 2014
PEOPLE
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
PEOPLE “There is no greater insight into the future
than recognizing we save our children, we save
ourselves.” Margaret Mead
SNA ANC Boston ~ July 2014
SIX THINGS
4. Lighting
Fluorescent is difficult, natural light is in.
SNA ANC Boston ~ July 2014
LIGHTING
SNA ANC Boston ~ July 2014
LIGHTING
SNA ANC Boston ~ July 2014
LIGHTING
SNA ANC Boston ~ July 2014
LIGHTING
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
LIGHTING
SNA ANC Boston ~ July 2014
SIX THINGS
5. Contrast
Go with bright primary colors in food & trays.
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
CONTRAST
SNA ANC Boston ~ July 2014
CONTRAST
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
CONTRAST
SNA ANC Boston ~ July 2014
CONTRAST
SNA ANC Boston ~ July 2014
CONTRAST
SNA ANC Boston ~ July 2014
CONTRAST
SNA ANC Boston ~ July 2014
SIX THINGS
5. FOCUS
ALWAYS check your focus.
SNA ANC Boston ~ July 2014
FOCUS
SNA ANC Boston ~ July 2014
FOCUS
SNA ANC Boston ~ July 2014
FOCUS
SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock
FOCUS
SNA ANC Boston ~ July 2014
FOCUS Do you know how to
FOCUS your camera or phone?
On your phone, try tapping the screen!
SNA ANC Boston ~ July 2014
FOCUS
SNA ANC Boston ~ July 2014
SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS
SNA ANC Boston ~ July 2014
What you need to start …
– Quality food – Smartphone – Students/customers – Permission
SNA ANC Boston ~ July 2014
What you need to get better …
– PRACTICE – PRACTICE – PRACTICE
SNA ANC Boston ~ July 2014
• Facebook School Meals That Rock
• Twitter @SchoolMealsRock
• Pinterest SchoolMealsThatRock
• Blog SchoolMealsThatRock.org
• Email [email protected]
Dayle Hayes, MS, RD
Evaluate this session online.
Visit onthego.schoolnutrition.org on your cell phone’s browser.
Click the “Evaluate Your Sessions” link.
THANK YOU!
70