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Ambassador You: Integrating Social Media into Business Communications
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Why Integrate Social Media?
• Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent.
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
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Why Integrate Social Media?
• Study Shows Small Businesses That Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
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The State of Social Media Q3 2011
• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.
• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.
• Americans spend more time on Facebook than they do on any other U. S. website.
• Close to 40% of social media users access social media content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/
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Social Media Tools; How They’re Used
PublishConnect Listen Engage
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Focus Efforts on a Few
The “Big Three”
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Identify Your Brand
1What is the ONE THING that you can address with authority?
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Define Parameters• Who will manage the community?• Who will contribute?• What are the rules of engagement?
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Define S.M.A.R.T. Goals
• Specific• Measurable• Actionable• Realistically high• Time-bound
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The Six Ways to Use Social Media
1. Create and Maintain Infrastructure
2. Listen 3. Publish 4. Connect5. Engage6. Evaluate
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ONE: Develop Infrastructure
• Web site• Blog• Both?
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TWO: Listen
• What are your customers saying about you?
• How do you KNOW?• How can you answer
customers’ questions before you’re even asked?
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TWO: Listen -- ToolsThe quickest way to monitor content on the social Web is to use a feed reader.
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THREE: Publish“Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.”
— Robert Scoble and Shel Israel “Naked Conversations”
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Four: Connect• Find people like you• Read lots of content• Learn who makes up
your network
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FOUR: Connect -- Facebook1.5 million local businesses on Facebook
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FOUR: Connect -- Twitter
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FIVE: Engage
• Reward fans• Be helpful• Connect your
network• Endorse others• Produce frequent,
quality content• Create meaningful,
long-lasting relationships
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SIX: Evaluate and Celebrate Success
• Define Goals
• Measure Progress
• Celebrate Success
https://www.google.com/analytics
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Twitter – understand your Klout
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The Six Ways to Use Social Media
1. Create and Maintain Infrastructure
2. Listen 3. Publish 4. Connect5. Engage6. Evaluate
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Questions?Thank You!
Marijean [email protected]
www.jaggerscommunications.com
http://www.google.com/profiles/marijean.jaggers
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www.twitter.com/Marijean