DESRIPTIVE OF VENTURE

AWIN MARINE COLLAGENBY:ASMA LIYANA JAAFARIZZATI NATASHA AZIZNUR FATEHAH AB RAZAKZULAIKHA GHULAM HUSSEINSYAFIZNUR SAEDEN-EUCHEUMA SEAWEED-

TOPICPRESENTER Introductory Page What is Instagram? Industry AnalysisIZZATI NATASHA AZIZProducts Size of Business Background of Entrepreneur Marketing AnalysisASMA LIYANA JAAFAR Marketing Strategies ProductsTarget Market Market Segmentation Marketing MixNUR FATEHAH AB RAZAK

Type of Business Information of Ownership Business Details Budget: Machine & EquipmentsSYAFIZNUR SAEDEN Financial PlanExecutive SummaryZULAIKHA GHULAM HUSSEIN

ORGANIZATIONAL PLAN ASSESSMENT RISK FINANCIAL PLAN SUMMARY

OUTLINEINTRODUCTIONINDUSTRY ANALYSISDESCRIPTION OF VENTUREMARKETING PLAN

INTRODUCTION

INTRODUCTORY PAGEWas established in providing and supplying typical types of seaweed in cosmetic and health care product range. The business operation is through online business. However, the orders will be placed only through: Mobile phoneFacebook andBlog mail

Instagram is a free online photo sharing and social network platform that was acquired by Facebook in 2012.Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites such asTwitter, Facebook, Tumblr, Foursquare and etc.

WHAT IS INSTAGRAM?

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INDUSTRY ANALYSIS

STRENGTH

New market Profit to herself (sole proprietorship) Visual networkingWEAKNESS

Inability to gain credit Existing competitionOPPORTUNITY

Demand Potential customersTHREAT (RISKS)

Culture understanding Existing competitor

DESCRIPTIVE OF VENTURE

PRODUCTFocusing on beauty-health care product.High-fibre and low-calorie alkaline marine food.100% organic coral grasses.

GRADE AAGRADE AAAColor: Yellowish light green

Color: Purplish brown

Steam processedLess salt contentLess fishy odorLess nutrition More nutritionHigh anti-oxidantsNaturally processedMore salt contentHas strong fishy odor

SIZE OF BUSINESSSole proprietorship.A simplest business structure.Using an Electronic Commerce.Helps to minimize marketing cost while reaching broader markets.

Name: Izzah Syazwina Bt. Mohammad HalmiAge: 26 years oldAddress : Seksyen 8, Shah AlamStatus: MarriedEducation: Diploma in Fine Art Degree in Fine Art Master by Research in Fine Art

BACKGROUND OF ENTREPRENUER

MARKETING PLAN

MARKETING ANALYSIS

RawAA 1kg RM55 100kg RM20AAA 1kg RM60 100g RM25CookedAA RM25AAA RM30Facial maskerRM7 per bottle jar

PostageShah Alam, Petaling Jaya, Kuala LumpurCODShah Alam, Klang, Subang, Damansara, Petaling Jaya, Kuala Lumpur

PRODUCTS

MARKETING MIX

Grade AA (RAW)100g RM20(stock for 3-4 weeks)1kg RM55Grade AAA (RAW)100g RM25(stock for 3-4 weeks)1kg RM60Grade AA (FACE/HAIR MASK)RM7/bottle(stock for 2-3 weeks)Grade AAA (COOKED)100g RM30(stock for 3-4 weeks)

Grade AA (COOKED)100g RM25(stock for 3-4 weeks)FOR MORE INFO, CONTACT US!014 338 1384izzahsyazwina@gmail.comAwin Marine Collagenhttp://awinmarinecollagen.blogspot.comAWIN MARINE COLLAGEN

ORGANIZATIONAL PLAN

TYPE OF BUSINESSSole proprietorship Business Act 1956 (Amendment 1978).Liability is unlimited.Awin Marine Collagen creates from the owners name Syazwina.

INFORMATION OF OWNERSHIPName of business : Awin Marine collagen Owner of the business : Izzah Syazwina Binti Mohammad HalmiEmail Address : izzahsyazwina@gmail.com awinmarinecollagen.blogspot.com Telephone Number : 014 338 1384Date of Operation : December 2012Initial capital : RM10, 000Type of business : Sole proprietorship

BUSINESS DETAILS

About product Focusing on beauty and health care.Produce and sell two types of seaweed.Location At the owner house.Need shop lot to sell and promote the product.Cost of transport By post (depends on distance of customers location).Free transport charge (depends on the weight of product & number of product that customer purchase).

BUDGET: MACHINE & EQUIPMENTS

TYPE OF MACHINE UNITRM(per unit)TOTAL(RM)Machine impulse (hand sealer)1-55.00Gas124.0024.00Plastic aluminium2020*1.7034.00Glass bottle (masker)2020*2.0040.00Electricity--17.50Water--10.00TOTAL180.50

ASSESSMENT OF RISK

THE WEAKNESS OF BUSINESS Do not have space to proses the product.Use her home for making the products.Cause the products to be produced sooner.Limited space makes it difficult to process more products.Limited resourcesWant to diversify seaweed by making facial soap and pills.Requires considerable resources.Do not have workers All work to process the products she just makes her own without assistance.Cause the process to make its products would be delayed.

CONTIGENCY PLANSResearch and DevelopmentFor the new ventures who want do the research for product whether the product has potential to sell in the market.Hire the workersHire two or more employees to help her to processing of seaweed. Expedite the process of its products.Make the service more effective.Technological knowledge Entrepreneurs possession of information, know-how and.Improve the product with use the new technology.Contract Factory OEMHelp new entrepreneur to make design, packaging, process, and make own brand name.Product must get confirmation and must 100% natural materials and free from chemicals.

FINANCIAL PLAN

FINANCIAL STATEMENTApplying a cash-basis accounting concept.SimpleAppropriate for a small cash-based business.Initial Capital: RM10, 000Salary every month: RM2, 000

SALE FORECAST

YEARMONTHSALE FORECAST (RM)1ST YEAR(2013)June60, 422July63, 443Aug66, 616Sep69, 946Oct73, 444Nov77, 116Dec80, 972TOTAL715, 7842ND YEAR(2014)TOTAL1, 353, 2773RD YEAR(2015)TOTAL2, 430, 291

FINANCIAL STATEMENT

SUMMARY

EXECUTIVE SUMMARYWas introduced as one of the seaweed product bases which used 100 % based on organic seaweed taken from the ocean of Borneo Sabah. Need to be creative in promoting the product in social media.Promoting the products by using visual networking.Influence the upcoming sale and gained high profit.

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