spring 2012 photography bookswww.AmherstMedia.com phone (800) 622-3278 fax (800) 622-3298
LED LIGHTINGPROFESSIONAL TECHNIQUES FOR DIGITAL PHOTOGRAPHERS
Now Available
Kirk Tuck demonstrates the versatility and efficiency of LED lighting, show-
ing how budget-friendly units paired with simple modifiers can produce outstanding results—for still photography as well as video. $34.95 list, 7.5x10, 160p, 380 images, Tuck. (ISBN 978-1-60895-447-6) Order no. 1958.
LEARN HOW TO: Select the right LED gear for your needs—and your budget
Buy (or make) modifiers for softer looks and greater control
Use LEDs in the studio or on location
Achieve flawless color with LED light-ing alone or with LED in mixed-lighting situations
Use LED lighting design for portraits, product shots, architectural interiors, and more
Implement LED lighting for enhanced videography
NIKON® SPEEDLIGHT® HANDBOOKFLASH TECHNIQUES FOR DIGITAL PHOTOGRAPHERS
Now Available
Stephanie Zettl shows how to achieve outstanding results with Nikon Speed-
lights, from one-flash bounce techniques to complex multi-light setups. Whether you’re shooting a wedding, portrait, or commercial assignment, you’ll excel with these comprehensive approaches. $34.95 list, 7.5x10, 160p, 300 images, Zettl (ISBN 978-1-60895-451-3) Order no. 1959.
LEARN HOW TO: Master the features and functions of the Nikon Creative Lighting System
Navigate the settings, functions, and menus of your Nikon Speedlights
Balance ambient light and flash expo-sure levels
Set custom functions on your flash units
Set up off-camera flash with Nikon’s Ad-vanced Wireless Lighting (AWL) system, flash cords, or i-TTL radio triggers
Expand your options with high-speed flash sync
STEP-BY-STEP POSING FOR PORTRAIT PHOTOGRAPHY
SIMPLE LESSONS FOR QUICK LEARNING AND EASY REFERENCE
Available May 2012
Jeff Smith makes it easy to master the technical and creative aspects of great
posing. Short, amply illustrated lessons provide a comprehensive study of this challenging facet of portraiture. $34.95 list, 7.5x10, 160p, 300 images, Smith (ISBN 978-1-60895-445-1) Order no. 1960.
LEARN HOW TO: Design traditional, casual, and glamorous poses
Pose the arms and hands to look attrac-tive but also natural
Slim the waist, hips, and thighs for bet-ter portraits of female subjects
Address men’s most common appear-ance concerns through careful posing and composition
Pose group portraits more effectively
Create flattering looks for studio or location portraits
Design standing, seated, and reclining poses
LIGHTING ESSENTIALSLIGHTING FOR TEXTURE, CONTRAST, AND DIMENSION IN DIGITAL PHOTOGRAPHY
Available May 2012
Don Giannatti demonstrates how lighting can be implemented to define shape, conceal
or emphasize texture, and enhance the feeling of depth in your photographs. A comprehensive look at the essence of lighting for photography. $34.95 list, 7.5x10, 160p, 220 images, Giannatti. (ISBN 978-1-60895-459-9) Order no. 1961.
DOUG BOX’S AVAILABLE LIGHT PHOTOGRAPHYTECHNIQUES FOR DIGITAL PHOTOGRAPHERS
50 LIGHTING SETUPS FOR PORTRAIT PHOTOGRAPHERSVOLUME TWO
Available June 2012
Steven H. Begleiter takes you behind the scenes as he photographs families, models, execu-
tives, high-school seniors, children, and more. Simple diagrams and text accompany each photo, allowing you to zero in on the look you want to create. $34.95 list, 7.5x10, 160p, 250 images, Be-gleiter. (ISBN 978-1-60895-487-2) Order no. 1962.
LEARN HOW TO: Photograph subjects in the studio, on location, or outdoors
Design business portraits, senior portraits, vintage pinup looks, and more
Use a range of lighting—from simple location setups to complex studio designs
Refine your images in postproduction
LEARN HOW TO: Show dimension more effectively with very dark or very light subjects
Finesse the color and contrast of your subject
Choose the right light modifier for the job
Subdue or accentuate surface texture
Adjust the angle and distance of the light source to the subject
LEGAL HANDBOOK FOR PHOTOGRAPHERSTHE RIGHTS AND LIABILITIES OF MAKING IMAGES, THIRD EDITION
Available June 2012
Attorney Bert Krages shows you how to pro-tect your rights when creating and selling
photography. Written in simple terms you don’t need a law degree to understand, this handy ref-erence makes it easy to deal with common legal concerns. $34.95 list, 7.5x10, 160p, 110 images, Krages. (ISBN 978-1-60895-475-9) Order no. 1965.
LEARN HOW TO: Obtain solid releases for models and property
Avoid confrontations when possible and resolve any problems that arise
Enforce your intellectual property rights using copyrights, patents, and trademarks
Guard your rights when licensing or publish-ing photographs
Available July 2012
Popular photo-educator Doug Box shows you how to capture and refine the simple beauty
of available light—indoors and out. Photogra-phers Tony Corbell and Randy Kerr contribute additional images and insights. Portraits, land-scapes, and more are included in this comprehen-sive book. $34.95 list, 7.5x10, 160p, 230 images, Box. (ISBN 978-1-60895-471-1) Order no. 1964.
LEARN HOW TO: Identify optimal available light situations—or modify the available light for better effect
Orient your subject within the available light for flattering portraits
Harness the power of available light both indoors and outdoors
Create flawless exposures of subjects under available light
Am
herst Media
®BO
UT
IQU
E BABY
phO
TO
gr
Aph
Y M
. CO
ON
EY
$34.95 USA$38.95 Canada
#3001
Amherst Media®
publisher of photogrAphy books
po box 586, buffalo, Ny 14226www.AmherstMedia.com
learn to provide
the ultimate
portrait experience
Mimika Cooney shows you how to at-tract discerning clients with powerful marketing strategies, stellar customer service, and product designs that help you stand out from the crowd.
Features:
Understanding what women want and targeting your marketing efforts
Maximizing your on-line presence
Branding your business
Using play-date cards, press releases, referral incentives, and more
Designing a luxury customer service experience
Offering the ultimate in image quality
e N H a N C e D a u D I O B O O K — with photographs —
Includes over 200 photos
and abridged narrative
liSten and Watch, learn expert techniQueS 70 MIN.
cover_EAB_cooney_001.indd 1 2/10/12 12:42 PM
BOUTIQUE BABY PHOTOGRAPHYTHE DIGITAL PHOTOGRAPHER’S GUIDE TO SUCCESS IN MATERNITY AND BABY PORTRAITURE
Available May 2012
Style and quality are what attract per-fect-fit clients to boutique photography
studios. In this book, you’ll learn to stand out from the crowd through targeted mar-keting campaigns, stellar customer ser-vice, inventive images, and unique prod-uct offerings. $34.95 list, 70 min. DVD, 200 images and diagrams, written by Mimika Cooney, narrated by Lisa Rice. (ISBN-13: 978-1-60895-491-9) Order no. 3001.
LEARN HOW TO: Target your marketing efforts to reach moms and moms-to-be
Create portraits that meet the highest standards of quality
Build a consistent branding message that appeals to your demographic
MASTER LIGHTING GUIDEFOR PORTRAIT PHOTOGRAPHERS
Available May 2012
Christopher Grey walks you through portrait lighting from start to finish,
teaching you how to control light effec-tively. With these skills, you’ll be able to create portraits that are more flattering, marketable, and creative. $34.95 list, 90 min. DVD, 200 images and diagrams, writ-ten by Christopher Grey, narrated by Dan Lenard. (ISBN-13: 978-1-60895-493-3) Or-der no. 3000.
LEARN HOW TO: Create classic lighting styles with versa-tile setups for any subject
Select studio lighting equipment
Produce high-key and low-key portraits
Light business, editorial, glamour, and bridal portraits
Create classic Hollywood-style portraits
POSING FOR PORTRAIT PHOTOGRAPHYA HEAD-TO-TOE GUIDE FOR DIGITAL PHOTOGRAPHERS, SECOND EDITION
Available May 2012
Jeff Smith teaches surefire techniques for achieving flattering poses, with tech-
niques for positioning the entire body—head, shoulders, arms, hands, chest, waist, hips, thighs, and feet. $34.95 list, 70 min. DVD, 200 images and diagrams, written by Jeff Smith, narrated by Dan Lenard. (ISBN-13: 978-1-60895-492-6) Order no. 3002.
LEARN HOW TO: Fix common appearance problems
Tailor the pose to each subject’s figure and personal style
Pose couples and larger groups
Design poses for studio and location portraits
Flatter the body from head to toe
E N H A N C E D A U D I O B O O K S — with photographs —
FAST, EASY LEARNING FOR PROFESSIONALS.OVER 200 INSTRUCTIONAL IMAGES AND DIAGRAMS.
THE BEST OF SENIOR PORTRAIT PHOTOGRAPHYTECHNIQUES AND IMAGES FOR DIGITAL PHOTOGRAPHERS, SECOND EDITION
Available July 2012
Rangefinder editor Bill Hurter takes you behind the scenes with some of the top
photographers in the senior-portrait world, re-vealing the techniques that make their images shine. From lighting, to posing, to marketing, you’ll explore every aspect of this ever-changing genre. Packed with dazzling images and practi-cal insights, this book is a must-have for pho-tographers looking to establish or enhance a se-nior portrait business. $34.95 list, 7.5x10, 160p, 200 images, Hurter. (ISBN 978-1-60895-479-7) Order no. 1966.
FLASH TECHNIQUES FOR LOCATION PORTRAITURESINGLE- AND MULTIPLE-FLASH LIGHTING FOR DIGITAL PHOTOGRAPHERS
Available August 2012
Alyn Stafford takes flash on the road—and into a field, and down a back alley, then
over to a park—showing you how to achieve big results with these small lighting systems. From setting up wireless systems with multiple flash units, to selecting the right modifiers for the job, to balancing flash and ambient light, every tech-nique you need to create top-quality portrait lighting with flash is detailed in this compre-hensive, easy-to-follow book. $34.95 list, 7.5x10, 160p, 220 images, Stafford. (ISBN 978-1-60895-467-4) Order no. 1963.
LEARN HOW TO: Select the best flash and wireless system for your needs
Choose and use light modifiers for refined lighting effects
Use high-speed and slow-speed flash sync
Adjust the flash modes and expo-sure compensation settings
Balance the flash and ambient light for complete subject/scene control
Work with flash more effectively in low-light situations
LEARN HOW TO: Balance the needs and tastes of teenagers and their parents
Track the changes in your fashion-savvy clients’ aesthetics
Pair creative poses with unique sets to better reflect each subject’s personality
Break down teens’ defenses to get great expressions
Implement marketing strategies that target teenagers
Choose effective products for the senior market
500 POSES FOR PHOTOGRAPHING CHILDRENA VISUAL SOURCEBOOK FOR DIGITAL PORTRAIT PHOTOGRAPHERS
Available August 2012
Featuring images by over a dozen top chil-dren’s portrait photographers, this book
presents a vast array of inspiring head-and-shoulders, three-quarter, and full-length poses to help you capture the magic of childhood. Stuck on how to use a location? Looking to bring out a unique aspect of your subject’s per-sonality? Want to make better use of a prop or set element? Flip through this book and get the inspiration you need! $34.95 list, 8.5x11, 128p, 500 images, Perkins. (ISBN 978-1-60895-483-4) Order no. 1967.
FEATURES: Poses grouped according to portrait length and style for easy cross-reference
Studio and location portraits
Standing, seated, and reclining poses for boys and girls
Classic, contemporary, and casual poses
Poses for single subjects and small groups
Formally posed images and poses designed around simple actions
