Amsterdam DNA, Amsterdam DNA,
a major step in the renewal of a major step in the renewal of the Amsterdam Museumthe Amsterdam Museum
Marijke OosterbroekMarijke Oosterbroek
IntroductionIntroduction
Amsterdam MuseumAmsterdam Museum
AmsterdamAmsterdam HistoricalHistorical MuseumMuseum
MissionMission
"The Amsterdam Museum brings the
history of the city to lifehistory of the city to life,
for
a widest possible and maximum diverse a widest possible and maximum diverse audienceaudience.
The Amsterdam Museum
challenges residents and visitorschallenges residents and visitors,
to
deepen their relationship with the citydeepen their relationship with the city."
"The Amsterdam Museum brings the
history of the city to lifehistory of the city to life,
for
a widest possible and maximum diverse a widest possible and maximum diverse audienceaudience.
The Amsterdam Museum
challenges residents and visitorschallenges residents and visitors,
to
deepen their relationship with the citydeepen their relationship with the city."
Primary target groupsPrimary target groups• touriststourists from the Netherlands and
abroad,
• all residents of the Amsterdam residents of the Amsterdam regionregion, and people who feel connected to Amsterdam,
• all people undergoing educationpeople undergoing education related to Amsterdam.
CollectionCollectionCollectionCollectionCollectionCollection
collectie.amsterdammuseum.nl
collectie.amsterdammuseum.nl
Permanent exhibitionsPermanent exhibitions
Temporary exhibitionsTemporary exhibitions
EducationEducation
EventsEvents
World Wide WebWorld Wide Web
Target groups: tourists Target groups: tourists and first visitorsand first visitors
Story of Amsterdam in Story of Amsterdam in 7 Periods7 Periods
• 1000 -1500: 1000 -1500: city on pilescity on piles• 1550 -1600: 1550 -1600: revolt against king and revolt against king and
churchchurch• 1600 -1700: 1600 -1700: centre of the worldcentre of the world• 1795 -1815: 1795 -1815: liberty, equality, liberty, equality,
fraternityfraternity• 1870 -1914: 1870 -1914: towards a modern citytowards a modern city• 1940 -1945: 1940 -1945: second world warsecond world war• 1945 - : 1945 - : capital of freedomcapital of freedom
4 Values4 Values
– Spirit of enterpriseSpirit of enterprise– Freedom of thoughtFreedom of thought– Civic virtueCivic virtue– CreativityCreativity
10 10 languageslanguages
BookletBooklet
Q&R codeQ&R code
Q&R code readerQ&R code reader
InteractionInteraction
Personal advisePersonal advise
City walks in appCity walks in app
City walks in bookletCity walks in booklet
Pictures on FlickrPictures on Flickr
Information on internetInformation on internet
Presentation methods Presentation methods
http://www.amsterdammuseum.nl/dna/amsterdam-dna
VideoVideo
Info graphicsInfo graphics
ActionAction
Special viewpointsSpecial viewpoints
Pepper ghost, smellingPepper ghost, smelling
Background videosBackground videos
The real thingThe real thing
ImprovementsImprovements
• Improved entrance• Interactive screens• Photo shoot• Sound (soundscapes)• Facilities for groups• Alternative for booklet (audiotour)• More information the web• Alternative for the smarphone app
But…But…