Download - Amul ppt
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Amul
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Overview
A-Anand M-Milk U-Union L-Limited.
AMUL means “priceless
Amul – The Taste of India
Multi-dimensional impact on rural economy and society.
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GCMMF
Members: 13 district cooperative milk producers' Union
No. of Producer Members: 2.79 million
No. of Village Societies: 13,328
Total Milk handling capacity: 11.22 million litres per day
Milk collection (Total - 2008-09): 3.05 billion litres
Milk collection (Daily Average 2008-09):
8.4 million litres
Milk Drying Capacity: 626 Mts. per day
Cattlefeed manufacturing Capacity:
3500 Mts per day
State level apex body of milk cooperatives in Gujarat.Dr Verghese Kurien, former Chairman of the GCMMF.Rated "AAA/Stable/P1+" by CRISIL.
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Competition Products Major Competitors
Cheese Range
Britannia Cheese, Mother Dairy Cheese, Gowardhan, Kraft
Mithaee Range (Ethnic sweets) Haldirams
Milk RangeMother Dairy, Nestle, Aarey,Gokul
Amul IcecreamsKwality Walls, Mother Dairy, Pastonjee, Vadilal
Chocolate & Confectionery Cadbury, Nestle, Parle
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Promotional Strategy
In the initial stages, Amul Butter had a staid and boring image.
Sylvester daCunha - The man behind change of image.
The moppet
Friday to Friday star.
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Where does Amul's magic actually lie?
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Distribution NetworkFarmers
VillageCooperativeSocieties (withChilling Units)
VillageCooperativeSocieties(without ChillingUnits)
LocalRestaurants/Other Milk relatedbusinesses
Milk Sold toVillage &Local Residents
Milk ProcessingUnion &Warehouses
Warehouses
Wholesalers
Retailers Home DeliveryContractors
Consumers
NetworkServices Veterinary
Services Animal
Husbandry Animal Feed
Factory Milk Can
Producers Agriculture
University Rural Mgmt
Institute Trucking
Facilities
Chilling Plants
Consumers
Amul’s Supply Chain
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Intelligent and Innovative Marketing
Amul follows an Umbrella Brand
International Marketing
Amul Cyberstore
Spoken Web
A T M
Amul Outlets
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SWOT Analysis
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BCG Matrix
Business growth
Rate
High Low
High
Low
Amul Chocolate
Amul Butter
Amul Cheese
Amul Chocolate drink
Amul Ice-cream
Relative Market Share
Amul Sweets
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What went wrong with Amul Pizza?
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Future Outlook
Amul plans to double to processing capacity of our dairy plants to 20.7 million kg per day, by 2020. Plan to expand our cattle feed manufacturing capacity, more than four times to 12,000 MT’s per day, by 2020. Tapping the rising demand for new value-added products.
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CSR Initiatives
Orientation to Distributors & Retailers
Amul Yatra
Amul Relief Trust
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Care for a drink…….
Cheers!!!!!
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Any Questions???
Surmeet Singh Tanvi Kanani
Pratik S Jain
Viral Parikh
Sherwin Rodrigues Vikas
Bohra