Download - An IC Learning Journey
A Learning Journey
Mary AdamsSmarter-Companies Inc.
1984-99High risk lending was a great introduction to strategy, management and finance
2004 trekking
1999
2004 09Lots of articles
Trek’s work with private companies led to a role in launching a new member-based organization…
Smarter-Companies Inc.
We also became aware of intangible capital
Source: Ocean Tomo
Intangibles information gap
Intangible book value
Tangible book value
Began a parallel trek…
• Started a website called IC Knowledge Center•Added three new references a month (link to an article,
book)• Sent out a newsletter saying “here’s what’s new at the
ICKC”• Later morphed into a blog• In 2010, became a community•Also created a personal blog…
Once we wrote this article, we knew it had
to be a book—even before it won an
award:)
Article was the outline for the book…
Book became a product…
Product and community became a company…
We train ICountants to use our products …
Today
• Smarter-Companies was launched in January, 2013•We have 550+ members•We have licensees on five continents•We’ve trained 20 ICountants•We’re creating a movement for Measures that Matter
…and it all started with a little article