@MikeRamsey
#mnSearch
Burley
Happy Island
This
ThisThese
There
There
Mordor
GuideIdiot’s
EverythingQuestion
Lesson One
@MikeRamsey
If I had 8 hours to chop down a tree, I would spend 6 hours sharpening my axe-Abe Lincoln
@MikeRamsey
@M
ike
Ra
mse
y
@MikeRamsey
UsabilityHub
17% Local64% Organic11% Paid92% Above Fold
@MikeRamsey
@MikeRamsey
8% Local54% Organic23% Paid77% Above fold
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
Salt Lake CityHotel
@MikeRamsey
Denver Sushi
Shout out to Darren Shaw
@ Whitespark
@M
ike
Ra
mse
y
@MikeRamsey
@MikeRamsey
@MikeRamsey
100 US Cities
6 Different keywords
@MikeRamsey
1-3 Organic+local
8-10 Organic+local
Website+Content
Links+Shares
Local Listings
Reviews+ Feedback
Analyzed over 55 factors
@MikeRamsey
49.4
54.5
46
47
48
49
50
51
52
53
54
55
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Total Citations (or local listings)
Top Ranking PI Lawyers had 9% less
@MikeRamsey
22% 21%
0%
100%
1 to 3 8 to 9
Niche Citations
Top Ranking PI Lawyers had 6% more
@MikeRamsey
1.00
3.00
-
1.00
2.00
3.00
4.00
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NAP Issues – (infogroup)
@MikeRamsey
Name
Address
Phone NumberABC Co. 123 Road #117Salt Lake City, Utah(801) 567-5678
Alfa Beta Cappa Co. 123 Rd Ste 117SLC, Utah(801) 334-3456
Alfa Beta Cappa#117 123 RoadSalt Lake City, Utah(800) 123-1234
@MikeRamsey
@MikeRamsey
7.4
7.5
7.34
7.36
7.38
7.4
7.42
7.44
7.46
7.48
7.5
7.52
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Google Places/Map Maker Categories
@MikeRamsey
7.2
3.7
0
1
2
3
4
5
6
7
8
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Total Images on Google Listing
@MikeRamsey
Top Ranking PI Lawyers had 95% more
Link Research
@MikeRamsey
WebMeUpLink Tool
@MikeRamsey
http://webmeup.com/
9698
3735
0
2000
4000
6000
8000
10000
12000
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Total Links
@MikeRamsey
Top Ranking PI Lawyers had 160% more
220
160
0
50
100
150
200
250
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Total Linking Domains
@MikeRamsey
Top Ranking PI Lawyers had 37% more
120
81
0
20
40
60
80
100
120
140
1 to 3 8 to 9
Total Linking C blocks
@MikeRamsey
Top Ranking PI Lawyers had 49% more
13%
15%
12%
13%
13%
14%
14%
15%
15%
16%
1 to 3 8 to 9
Exact Match Anchor Text
@MikeRamsey
Example: Chico Personal Injury Lawyer
@MikeRamsey
@MikeRamsey
Is Creating Great Content
Enough?
@MikeRamsey
Penalized Get a site
Lesson Two
@MikeRamsey
Panguin Tool
I’m going to tell you a little secret…
@MikeRamsey
Competitors Track
Lesson Three
Good Artists Copy…Great Artists
Steal@MikeRamsey
moz
WebMeUp
@MikeRamsey
ConstantlyShare…
Lesson Four
Who do you Admire?
Knowledge increasesfrom sharing
What You Know
Enemy of Great
Good is the
Lesson Five
“Scissors”
Ran a Local Business for over 50 years.
40 views 62,285 views@MikeRamsey
Are you willing to put your
Name On It?
Are you willing to bet your
Job On It?
Value
Show Your
Lesson Six
http://moz.com/rand/the-t-shaped-web-marketer/
Master your analytics platform and
Attribution
Keep PersonalStats
