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Analysis of Qualitative Data
Planning Research Chapter 9
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Analysis requirements It requires that you make your own
Interpretation and Highlighting patterns
Grounded in the data in a way that can be recognized and understodd by readers of your research
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Influence on Analysis The analysis of your data will largely be
influenced by
your theoretical perspective Your research strategy Your understanding about what might
be relevant and improtant in answering your research question
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1. Deductive Approach The theory-driven approach helps you:
To describe and explain the patterns of relationships and interactions better, because you group the data according to codes
To bring to the surface themes that might not emerge from the inductive mode of analysis
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Coding Schema Highlighting the elements in the theory as
codes to interoretation
A matrix of codes can be constructed
Exampel Boston Matrix
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2. Inductive Approach Try to have a relatively open mind towards
the topic Prevent yourself from being over-
structured by ane preconceptions Improve the quality and depth Increase the validity and reliability Use the following stage model:
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Stage Model for Inductive Approach1. Familiarization with the data2. Coding, conceptualization and ordering
Open coding Axial coding Selective coding Enfolding litterature
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Stage 1. Familiarization Interviews:
Listen to interviews several times Take notes about possible interpretations Identify emerging patterns
Other qualitative data Re-read materials Review organizational documents and
published reports
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Stage 2: Coding Involves the generation of concepts
through the process of coding
”operations in which data are broken down, conceptualized, and put back together in new ways”
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Open Coding This is the initial stage of data analysis Describing the overall features of the
phenomenon Data are broken down by asking simple
questions like: What, where, when, how and how much
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Observations: Use of a Park
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Axial Coding Is the next stage after open coding Puts data back in new ways
By making explicit connections between categories
You need to create a system of coding to be able to identify causal relationships
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Categories
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System of Coding
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Selective coding Involve both open and axial coding
Forming a theoretical framework (Often called a grounded theory)
The codes and categories are explored further by revisiting the data
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Enfolding Literature The data analysis yilds a number og
themes, that can be compare to existing literature
Asking what these themes are similar to, what they contradict and why