Transforming network intelligence into a positive customer experience and revenue-generating opportunities
Patrick Kelly, Research Director Analysys Mason
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Business models that worked in the voice era are not sustainable in the data era
Traffic will grow at a 48% CAGR from 2010 to 2015, from 225PB per month to 1603PB per month
In developed regions, revenue per gigabyte will fall from USD23.21 in 2010 to USD4.27 in 2015
The implications of not changing the current business model (flat rate tariff) puts in jeopardy the sustainability of the business
Comparison of the network economics of mobile networks [Source: Analysys Mason, 2012]
Impact to network monitoring market
Business models will change
Flat > Price tiers > Application based
Monitoring services over multi-domain fixed and wireless networks
Indoor wireless coverage and outdoor macro solutions will be used to offload cell sites
Femto, Wi-Fi, WiMAX
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Growth in mobile data traffic is driving technology upgrades which require more advance network monitoring
In developed markets, early deployments of LTE are under way
Wi-Fi offloading will combine with cellular technology to balance demand
CSPs will require more robust assurance capabilities to manage more complex technology and services that span multiple domains.
Traffic is increasing but revenue per MB is falling
Some cell sites become congested much faster but CSPs want to maintain superior service for high ARPU customers
Video will require higher QoS metrics
Wi-Fi offloading will combine with cellular technology to meet demand
Mobile technologies Mobile services demand
Drivers in the mobile market [Source: Analysys Mason, 2012]
Assure QoS
Customer experience
Mean time to resolution
Monitor BTS and CPE
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Network intelligence enables better business decisions
Focus on the customer
Move from historical network monitoring to real time
Manage across all network domains
Understand the experience both on network and off network
Generate new services such as speed boost
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Improve customer experience in real time
Rapid fault detection and root cause analysis
Multi-domain performance management
Integrated service management
Real time network monitoring
Business analytics
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Integrated service management must map to business objectives…. We see four key tenets…
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Patrick Kelly
Research Director
Analysys Mason Limited818 Connecticut Avenue NWSuite 300Washington DC 20006, USATel: (202) 331 3080Fax (202) 331 3083www.analysysmason.com
