Transcript
Page 1: Ancillary Poster Production Log

Ancillary Product: Poster

Production LogBy Tesfah Watkins-Scott

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Introduction

While I am creating my ancillary film poster, I have decided to actually create a production log so that I can present the steps I have taken to reach the final outcome for my silent film poster.

The software that I will need to use to produce this ancillary product will be Adobe Photoshop CS5.1 and also Adobe Photoshop CS6. The reason I will be using two types of Photoshop software's is because I will also be developing my film poster from home some days which means I will have to use the downgrade of the software.

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During the beginning of developing my very own silent comedy poster I had a few issues with designing a background that would stand out towards my target audience. I knew that due to the fact that it will be a silent movie poster, I would have to stick to the original conventions that are used in silent comedy movies. I then began to research some backgrounds that have been used in particular silent movie film posters but due to the lack of images that I could find I then came across a background that I could actually use for my silent comedy film poster.

Stage 1

That’s when I thought of the idea to research captions that have been used in many silent movies over the years. The reason why I had done this was because, I liked the background design that was used for these particular captions. I felt that the white lining that was used around the border of the caption was quite appealing, and also due to the fact that the background is used in silent movies if I incorporate it into my very own poster it will present conventions of a silent movie to my target audience which will make my poster a success.

As I was researching many different caption backgrounds I had found one with an appealing boarder design that would go around my poster. To allow this image to be the background of my poster I had to save the image and then open it in Photoshop and then drag it to the actual page I was creating my actual poster on.

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Stage 2The next stage that I had decided to pursue was to create a logo for the production company that Marcus & I have created. As you can see the logo that I have created is only a first draft for my logo as I am unfamiliar with the logo design site that I will be using which is cooltext.com . I will design the logo again in the future so that it looks much more appealing.

Creating a new Logo

Step 1: The first step I had to take for creating a better logo was to go onto the same site www.cooltext.com. However, instead of using the same font I have decided to use a different font instead.

Step 2: Once on the site a selection of different logo styles had appeared so I tested a few of the logo designs to see what they would look like. Then I came across a font that I really enjoyed the look of and thought would look appealing with my poster so I chose that specific style (highlighted with a yellow ring).

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Stage 2 Continued…Step 3: Once I had chosen the particular style that I had wanted to use, I then wrote in the actual name of our company to see how it would look. However, I felt as if the font wasn’t that appealing to me so I had decided to change the font.

This is what the font would look like with the original font that the particular logo design had.This is the area where I had to type in Marcus & I’s film production name which is “2Film”.

This is where you can change the font style that is used for the logo if you are not happy with the font that is currently being used.

Once I had decided to change the font style for my logo I clicked the “Fonts” area and then was transported to this page which presented many different fonts that I could choose from. After looking around at the many fonts I then found the font I was looking for which was “YellaBelly”.

Once I found the font I want to use for my logo I then changed some of the settings so that the logo would have a glow effect, and also so that the logo colour would be black & white to support the colour scheme of my particular silent movie poster.

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Stage 2 Continued…Step 4: Once all the settings were completed, this was the outcome for my logo design which I am quite happy with. I have saved the image, however I have not yet found a suitable area for the logo to actually go on my poster.

Stage 3The next stage that I had to take to create my poster was to create an appealing masthead to present the actual title of Marcus & I’s film “Patty Take”.

This image presents the masthead that I have created for my poster. As you can see I have stuck to the conventions of a silent movie and kept the masthead black & white which will also support the colour scheme that I will be using for my poster. Furthermore, I decided to incorporate some sort of burglar into the masthead so that it linked in well with the actual film scenario. I felt that this would work well as it would make the masthead look much more humorous to my target audience which would show them that the silent film will involve the silent comedy sub genre. Marcus & I decided on this particular title “Patty Take” due to the fact that the whole chase that will occur during the film will all revolve around the patties that are meant to be received by the Grandmother in the silent comedy.

The font that I have used for my masthead is “African” which I had downloaded from www.dafont.com. I feel that this font looks similar to the font used in the “Laurel & Hardy” film poster which I have used for my poster ancillary research.

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Stage 3The next step that I had to take was to actually turn each image that I would be using for the film poster into a black & white image. The reason why I have changed each image is because our short film must actually link in with the conventions of an original silent movie. Steps to turn

images black & white• The first step that I had to do was to

actually upload the screen print image from the Final Cut software on to Adobe Photoshop.• Once the image has been

uploaded to Photoshop I had to then select the image button on the toolbar. After this a menu will appear ash shown in the screen print which then showed an option called adjustments. I had to select this option which opened up another menu showing the option of turning the image black & white. • When I selected the black & white tool another menu appeared presenting different colours and blends on the screen, but from here all I needed to do was click the “Ok” button and the black & white was then implemented onto the image.

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Stage 4The next stage that I had to follow was to actually crop and edit each image to erase the background from the image as I only want to use the main characters in each image. I thought of many ways to do this in Photoshop such as the Lasso Tool or the Eraser Tool however, I know from previous experience that these two tools are quite difficult to use as you need to have a steady hand when using either of the two tools.

So instead of using either of those two tools I decided to use the Magic Wand Tool as this selects sections of the image that are not needed depending on the tolerance level of the tool. I felt that using this tool would make erasing the background much easier due to the fact that the selection is automatic.

When using the magic wand tool I had to be very careful as sometimes I found it quite hard to use due to the fact that sometimes the tool would select the actual image I needed instead of the unimportant areas so I had to be quite patient when using this tool.

Once I had finished erasing the background from each image, I then dragged the images one by one to the actual film poster and placed them in the areas where I thought they would look the best. This is because I am not sure where to actually place the images due to the layout of the page as I still need a strapline or a selling line which may need some of the space on the poster page.

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Stage 5The next stage that I had to undertake was that I had to include some sort of text on the poster like a strapline or a selling line so that my poster will give my target audience a small insight into the details about the short film. Doing this meant that the font that I would be using would have to link in with the genre of film I am creating but also it would need to link with the conventions of a silent movie.

As you can see I have decided to use the same font as the masthead for the opening date that I have decided to incorporate into my film poster. I have done this because, I have decided that I will only use two different types of fonts for my poster and know that using the boldest font for the masthead and other important pieces of information about the film will be very effective once my target audience view my film poster.

This particular font that I have used which is called “African” from www.dafont.com links in well as the text itself is black &n white which automatically links in well with the genre of film that Marcus & I will produce.

For the text about the characters names and the creators of the actual silent film I have decided to use quite a formal and appealing font than involves lots of curls so that it looks as if the words are flowing. The reason why I have done this is because from previous research I have seen that in silent movies the credits that present the cast of the film are conventionally shown in an italic style type of font so I done this to give the same effect to my audience.

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Changes I have made 1Production Name Logo

This image is of the final logo design I was using for my ancillary product poster. However, instead of using this logo for my poster I have decided to actually incorporate this logo into Marcus & I’s silent comedy to present the film with our production name showing which will appeal to the audience. This is because this logo will be different to the fonts used in each caption which uses the font “Adobe Garamond Pro”.

Instead, I have decided to use the font “Vivaldii” for our production name on my silent comedy poster as it will link in with the cast names that have been placed on the poster above each image. This is because the Production Logo that I had used before didn’t really fit in with the rest of the poster as it was quite Bold compared to the other aspects of the poster.

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Changes I have made 2

The change that I have made from my previous poster is that I have actually decided to make the two images of “Little Red Riding Hood” and “The Grandma” on the outskirts of the poster slightly larger. I done this due to the fact that they are the main characters of Marcus & I’s fairy tale adaptation so they should be seen automatically by our target audience as they are promoting our silent comedy. Furthermore, I also figured that as “The Wolf” is the villain in our short film I will make him the largest out of the three images to portray the characters role to the audience.

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Changes I have made 3

I then decided to change the logo of Marcus & I’s production company again as I felt like the current logo was quite bland and boring. My partner in this project Marcus designed a logo for our production company which we incorporated into the beginning of our silent comedy which was quite appealing so we both decided to use this logo for our actual ancillary poster so that it would link in with the actual film which would make are poster look much more realistic and professional. The site that was used for making the new logo was www.cooltext.com.

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Final OutcomeThis is the final outcome of what my silent comedy film poster looks like. I am quite relieved with how this film poster has turned out due to the fact that this is my first time ever creating a film poster that is restricted to being black & white to keep in with the conventions of the sub genre.

I began to feel like I would begin struggling with keeping the conventions of an actual silent movie, however compared to last year I felt like creating this poster caused less issues due to the fact that because it’s a silent movie the elements for the poster are restricted. Overall, I feel that my short film poster will be quite appealing to my target audience through the variety of fonts that I have picked out especially. Also, the images that I have used for my poster have been chosen for a reason, as they come from the actual film that Marcus & I will be making. These images will tell the audience a little bit about the storyline of the silent comedy as soon as they glance at each image due to the distinctive facial expressions that are presented on each of the characters faces.


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