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AT&TAndrea Forrest
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Company History• -AT&T began in 1875 with founder
Alexander Graham Bell’s invention of the telephone
-During the 1800’s, AT&T became a parent company of the Bell System, which had the best telephone service in the world
-The Bell System broke into 8 companies in 1984
-AT&T avoids traditional consumer services, and offers consumers and small businesses alternative
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Key Dates1984: The first cellular systems are built in Chicago and
Washington, D.C. 1987: Craig McCaw sells his cable television assets to
focus on wireless business. 1989: McCaw Cellular Communications acquires LIN
Broadcasting. 1992: AT&T Corp. acquires 33 percent of McCaw Cellular
Communications. 1994: AT&T Corp. and McCaw Cellular Communications
merge. 1998: AT&T Wireless Group introduces Digital One Rate. 2001: AT&T Wireless Services, Inc. is spun off as a
separate company.
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Other Stuff
Public Company Incorporated: 1982 as McCaw Cellular
Communications, Inc. Employees: 33,000 Sales: $13.61 billion (2001) Stock Exchanges: New York Ticker Symbol: AWE NAIC: 517212 Cellular and Other Wireless
Telecommunications
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Number of Employees
256,210
Worldwide
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Headquarters
Dallas, Texas
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Services Provided
Wireless Services-Cell Phones-Home Phones-Cable-Internet
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Stock Information
Current Price : $ 31.56+0.11
52 Week High : $ 31.97
52 Week Low : $ 27.29
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SWOT Analysis
S : StrengthsW : WeaknessesO : OpportunitiesT : Threats
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Strengths
AT&T is the United States’ largest provider of broadband
Leading Market Position-Has a high stock value
Strong Financial Position-Established Company with a large revenue
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Weaknesses
Prices continue to increase more than other companies
Not enough towers-Leads to bad reception
Company has liabilities from older business spin-offs
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Oppurtunities
Industry will continue to grow
Company will grow, especially with its partnership will Apple
Further industry growth with 4G technology
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Threats
Technology is falling behind
Price Competition is growing dangerously
AT&T relies on the iPhone, which leaves Apple the control
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I would recommend buying stock because the price seems to increase slowly but surely. I think that if you hold onto it for a while then you should make some money.
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Sources
http://www.yousigma.com/comparativeanalysis/atandt.html
http://whoisatt.wordpress.com/2011/04/14/att-swot-strengths-weaknesses-opportunities-threats/