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Page 1: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”

Andrew Fisher, 2005

Page 2: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”

John 1:14

Page 3: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 4: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 5: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 6: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 7: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 8: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”

Thompson Red Book on

Advertising, 1901

• “Advertising aims to teach people that they

have wants which they did not recognize

before.”

Page 9: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 10: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 11: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 12: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 13: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 14: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 15: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 16: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 17: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”

Consumerism as spirituality

• As one corporate manager frankly put it,

“Corporate branding is really about

worldwide beliefs management.”

Page 18: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 19: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 20: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 21: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”
Page 22: Andrew Fisher, 2005 - Luther Seminary · Consumerism as spirituality •As one corporate manager frankly put it, “Corporate branding is really about worldwide beliefs management.”

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