Download - Android Affiliate Mobile Marketing
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Affiliate Summit East 2010
Android Affiliate Mobile Marketing
Michael Martin PMPOwner, Mobile Martin
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Topics• Mobile’s Importance to Affiliates
• Android’s Importance to Mobile & Search
• Mobile Search Importance to Affiliates
• Mobile SEO
• Mobile User Behavior
• Mobile Advertising Options
• Other Affiliate Opportunities in Mobile
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Why Mobile is Important to Affiliates• 1st personal mass media of the 6 before it(print, recordings, cinema, radio, TV, Internet)
• Permanently carried & always on
• Built-in payment mechanism
• Provides real one-to-one marketing
• Most accurate audience measurement
• Allows augmented reality to be used in media
• Mobile Web Will Overtake Desktop in 5 years – Morgan Stanley
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Why is Android Important to Mobile & Affiliates?
• Smartphones are used by approximately a quarter of the nearly 250 million mobile users in the US & will be over 50% by 2011 according to Nielson
• Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web
• Google licenses Android essentially for free to a multitude of manufacturers in order to expand this mobile web & search market
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Why Does Google care about the Mobile Web & Search?
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Why Should Affiliates Care About Mobile Search?
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How Does an Affiliate Get Ahead in Mobile Search?
<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person"> <span property="v:name">Michael Martin</span> <span rel="v:address"> <span typeof="v:Address"> <span property="v:locality">San Diego</span> <span property="v:region">Ca</span> <span property="v:postal-code">92122</span> <span property="v:country-name">USA</span> </span> </span> <div rel="v:geo"> <span typeof="v:Geo"> <span property="v:latitude" content="32.8675" /></span> <span property="v:longitude" content="-117.2215" /></span> </span> </div></div>
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What is a Mobile User Internet Behavior?According to Opera the bulk of mobile web usage is between 8pm & Midnight
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What is Mobile User Purchasing Behavior?
• Mobile users are more about finding than searching
• Mobile users purchase based on location & impulse
• Smartphone use is led by Males 24-35 making over $100K
• Same demographic leads in mobile shopping & coupon use
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Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers
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How Does an Affiliate Monetize Mobile Efforts?
Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google
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Other Mobile Affiliate Opportunities
• Apps• App Directories• Augmented Reality Advertising & use for Real Estate• Click to Call – Pay per Call• Location Based Ads• Mobile Payment Services• Mobile Casino Games• Mobile Video• Mobile Web Directories• Near Field Communication (NFC) Services• Online to Offline Affiliate Marketing with Mobile Coupons
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Thank You
Michael Martin PMP
Twitter: GoogleAndBlog
Mobile Marketing Site: http://www.MobileMartin.com/
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