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Andy McFarlane Vodafone Global Enterprise
Mobility and Social Networks: The Game Changer for Business
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The Perfect Storm - Enterprise
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The Perfect Storm - Media
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RADIO
NEWSPAPERS
COMPUTER
TAXI
TELEVISION
MAGAZINES
LAPTOP
MOBILE PHONE
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Social networks: Brand beauty or a brand beast?
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Social Media: As a brand beauty
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Social Media: As a brand beast
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Social Media: Increase customer engagement and “buzz”
Problem:
In the highly competitive youth consumer market, mature products and brands need to create buzz and differentiation
Solution:
Create an ice cream vending machine that rewards consumers, makes them smile, and allows their experience to be shared with a photo across Facebook
Benefits:
Buzz and customer engagement, free viral marketing, encourages co-creation
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Social Media: Enterprise collaboration
Problem:
“Enterprise intranets not intuitive”
Solution:
“Chatter” a social network application that securely integrates with enterprise systems.A private Facebook for the enterprise
Benefit:
Fast and easy adoption by Generation Y,low cost, software as a service (SaaS)also on mobile devices
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Social Media: Changing corporate culture
Problem:
IBM needed to promote agile processes and collaboration to increase competiveness and attract and retain employees
Solution:
Created an open, company wide blog andevolved additional social media tools
Benefits:
Evolved social media tools added to IBM product portfolio. Improved employee recognition, enhanced partner and customer engagement. Crowd-sourcing identifies new business ideas
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Problem:
Consumer ordering of take-away fooddeliveries declining due to credit crunchand increased competition
Solution:
Create a mobile app that allows customers to order pizza and pay for it on monthly phone bill
Benefits:
Geo-location identifies local Pizza Hut, customers find application easy and convenient to use, in US app has been downloaded over a million times, significant new revenue stream
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Social Media: Mobile apps enable new business models
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Social media: Vodafone Global Enterprise
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Is this Life or Work?
Work from homeBYO DeviceiPhone AppsInstant MessagingTwitter
Personal emailPersonal calls
LinkedInFacebook
Chatter
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Vodafone Global Enterprise: C Level engagement
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Thank You
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