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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
!B*ECTI+ES !, ST"D
There are certain ob&ectives that researcher have fi-ed while
preparing the pro&ect report for the 0a&a& pulsar "T23i 1$ bi%es. They
are as fallow5
1. To study the buyers attitude and e-pectation.
6. To %now the efficiency of sales promotion in hitradurga city.
. To %now the reason for the4 purchase of 0a&a& pulsar bi%e.
4. To %now the performance and services given by the &airam motors
private ltd., in hitradurga city
$. To analy7e the mar%eting strategy adopted by &airam motors.
. To %now any modification, that can be made in the bi%es.
). To %now the relationship between wor%ers and managers.
SC!PE !, THE ST"D
The scope of the study is restricted to the consumers attitudes and
behavior, li%e and response towards 0a&a& pulsar 1$ cc "T23I bi%e in
hitradurga city.
This report includes the efforts that have been made by &airam
motors hitradurga to improve the 'uality and push up the sales of 0a&a&
bi%es and survey includes the post purchases few prospective consumersof product and their behavior towards the 0a&a& pulsar 1$ "T23i.
This proportion of consumers in selecting particular of vehicle has
dragged me to study the features of consumer9s behavior regarding the
0a&a& pulsar bi%e.
Ð!D!.!/
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
:or the preparation of this pro&ect report, both primary and
secondary data has been collected.
Primary data have been collected through the personal interview
from the respondents. The survey had been made on the basis of random
sampling method. ;uestionnaires had been passed to the respondents.
The survey had been made in between businessmen, professionals,
students, employed persons and agriculturists. It has been conducted
with middle class, high class and lower class of people.
The secondary data has been collected for various published
literatures. The information regarding has been collected through report
or records provided by the dealer of 0a&a& bi%es.
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
.I&ITATI!S !, ST"D
1. The survey is conducted only on limited respondents.
6. The data and opinion collected are assumed to be ob&ective.
. This study was done only in restricted area.
4. The survey is conducted only on opinions of the respondents.
$. Inade'uate secondary data.
. 2mall si7e of the sampling plan.
CHAPTER SCHE&E
CHAPTER 1
In this chapter e-plain about the introduction, ob&ectives and scope
of the study, methodology of the study and limitations of the study. This
chapter will give brief information about the pro&ect bac%ground.
CHAPTER
In this chapter e-plain about the history of two wheelers, which
contains introduction of two wheelers, development and manufacturing
of two wheelers in India. :eatures of Indian two wheelers industry and
importance of two wheelers in the country.
CHAPTER
In this chapter e-plain about the 0a&a& company it includesintroduction of the company, management profile, board of directors,
milestones ,%ey policies, group companies, infrastructure, wards, code
of conduct for affirmative action.
CHAPTER 2
In this chapter e-plain about the introduction of a product, product
value, technical specification, special feature, facts and figure.
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CHAPTER 5
In this chapter e-plain about the introduction about hitradurga
city, history of hitradurga city, other information.
CHAPTER 3
In this chapter e-plain about the introduction of &airam 0a&a&,
ob&ectives of &airam 0a&a&, organi7ation structure of &airam 0a&a& , sales
analysis, mar%eting mi- strategy of &airam 0a&a&, distribution of a
product, accounting system, stoc% maintenance, competitors, service
provided by the customer after sales.
CHAPTER 4
In this chapter e-plain about behavior of consumer and
environment of the consumers to buy and also describe about the types of
customers.
CHAPTER
In this chapter e-plain about survey analysis which is ta%en in
hitradurga city.
CHAPTER 6
In this chapter e-plain about findings, suggestions which iscollects from the survey in hitradurga city.
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CHAPTER - II
HIST!R !, T7! 7HEE.ERS
ITR!D"CTI!
The real revolution in personal transport automobile history came
with the development of the internal combustion engine developed by the
!erman inventor !attle "aimler. *e was the first person to design a
motor cycle on
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6. 2cooter India limited 2IGF
Di&ai32cooter.
. =aharashtra 2cooter limited=2GF
Priya H2cooter.
161-1660
1. TD2 2BBCI JP*A
? =aheshwari E+ @ommercial DehiclesA
?a%esh 2harma E+ @International 0usinessA
P Tripathi Dice President @orporateA
< * *ingorani Dice President @ommercialA
Cevin P "Msa Dice President @:inanceA2 ?avi%umar Dice President @0usiness "evelopmentA
C 2rinivas Dice President @*uman ?esourcesA
J. 2ridhar ompany 2ecretary
Ra)ul Bajaj
C)airman
?ahul 0a&a& is an *onours !raduate in Economics and
Gaw and a 0usiness !raduate from the *arvard
0usiness 2chool. *e was appointed hief E-ecutive
+fficer of 0a&a& uto in 1(8 and too% over later as
*ead of the 0a&a& !roup of companies.
&ad)ur Bajaj
+i#e C)airman
fter graduating in ommerce, =r 0a&a& did his =0
from Gausanne, 2wit7erland. Joined as "!= in =arch
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1(8, too% over as !eneral =anager 3 urangabad "ivision in June
1(8, as its hief E-ecutive in +ctober 1(88, became President of 0a&a&
uto in 2eptember 1((4, E-ecutive "irector in =ay 6 and is Dice
hairman since July 61.
Raji$ Bajaj
&ana'in' Dire#tor
?a&iv 0a&a&, who too% charge as =anaging "irector on 1st
pril 6$, is a =echanical Engineer from Pune Bniversity. *e later did
his =asters in =anufacturing 2ystems Engineering from the Bniversity
of >arwic%. *e Joined as +fficer on 2pecial "uty in 1((, too% over as
!eneral =anager @ProductsA in :ebruary 1((, Dice President
@ProductsA in June 1(($, President in =ay 6, President N >hole
Time "irector in =arch 66 and as Joint =anaging "irector in =arch
6.
Sanji$ Bajaj
E;e#uti$e Dire#tor
=r. 2an&iv 0a&a&, who too% charge as the E-ecutive
"irector in pril 64, is a =echanical Engineer fromPune Bniversity. *e obtained a =asters "egree in
=anufacturing 2ystems from the Bniversity of >arwic% and an =0
degree from *arvard 0usiness 2chool. =r. 2an&iv 0a&a& &oined as an
+fficer on 2pecial "uty in 1((4, too% over as the !eneral =anager @:A
in 1(() and Dice President @:inanceA in pril 61.
A De$elo9ment?=r. Joseph started his tenure in 0a&a& in July 1(8( as a
!raduate Trainee Engineer, too% over as !eneral =anager
@?N"A in pril 6$ and is currently the Dice President @?N"A since
pril 6). *e is a =echanical Engineer from the
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=r. Pradeep 2hrivastava &oined 0a&a& in pril 1(8. *e too% over as
Dice President @EngineeringA in pril 6$ and is currently the
President @EngineeringA since July 6). fter receiving a degree in
=echanical Engineering from IIT 3 "elhi, =r. 2hrivastava obtained a
graduate diploma in Production and :inance from II= H 0angalore in1(8.
S Srid)ar
CE! = 7)?
=r. 2ridhar &oined 0a&a& in =arch 61 as != @2alesA for
two wheelers, too% over as Dice President @=ar%eting N
2ales H 6>A in pril 6$ and is currently the E+ @6>*A
since July 6). *e holds an Engineering !raduate degree ingriculture.
R C &a)es)wari
CE! =Commer#ial +e)i#les?
=r. =aheshwari &oined 0a&a& in July 6) as E+ @DA.
*e is a gold medallist =echanical engineer from 0IT2,
Pilani.
Ra@es) S)arma
CE! =International Business?
=r. 2harma &oined 0a&a& in +ctober 6) as E+ @I0A. *e
holds a Post !raduate "iploma in =anagement from II= 3
hmedabad
C P Tri9at)i
+i#e President =Cor9orateA=r. .P. Tripathi started in 0a&a& in January 1(( as the
Dice President @>alu& Plant A, too% over as Dice President
@+perationsA in pril 61 and is Dice President
@orporateA since July 6). 2cience !raduate from gra Bniversity,
=r. Tripathi also holds a degree in =echanical Engineering from the
Indian Institute of Technology, Charagpur.
H Hin'orani+i#e President =Commer#ial?
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=r.
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B!ARD !, DIRECT!RS
?ahul 0a&a& hairman
=adhur 0a&a& Dice hairman
?a&iv 0a&a& =anaging "irector
2an&iv 0a&a& E-ecutive "irector
".2. =ehta "irector
Canti%umar ?. Podar "irector
2he%har 0a&a& "irector
".J. 0ala&i ?ao "irector
J.
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@B2" 6. billionA, its product portfolio has e-panded from one to and the
brand has found a global mar%et. *e is one of India9s most distinguished
business leaders and internationally respected for his business acumen
and entrepreneurial spirit.
&I.EST!ES
004
2eptember Gaunch of L" "T232i
June ave "T23i launched
002
+ctober 0a&a& "iscover "T23i launched
ugust onder !ear launched
=ay 0a&a& T1 Gaunched
January
0a&a& unveils new brand identity, dons new symbol, logo
and brandline00
+ctober Pulsar "T23i is launched.
+ctober 1),11$ =otorcycles sold in a month.
July 0a&a& >ind 16$,The >orld 0i%e, is launched in India.
:ebruary
0a&a& uto launched its aliber11$ O*oodibabaaO in the
e-ecutive motorcycle segment.
001
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segment QPulsar9.
January The Eliminator is launched.
000
The 0a&a& 2affire is introduced.
1666
aliber motorcycle notches up 1, sales in record time
of 16 months.
Production commences at ha%an plant.
166
June )th Cawasa%i 0a&a& aliber rolls out of >alu&.
July 6$th Gegend, India9s first four3stro%e scooter rolls out of %urdi.
+ctober 2pirit launched.
1664
The Cawasa%i 0a&a& 0o-er and the ?E diesel utoric%shaw
are introduced.
1665
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year.
165
alu& plant inaugurated by the erstwhile President of
India, 2hri !iani ail 2ingh.
Production commences at >alu&, urangabad in a record
time of 1 months.
162
January 1(
:oundation stone laid for the new Plant at >alu&,
urangabad.
161
The 0a&a& =3$ is introduced.
1644 The ?ear Engine utoric%shaw is introduced.
0a&a& uto achieves production and sales of 1,
vehicles in a single financial year.
1643
The 0a&a& 2uper is introduced.
1645
0G N =aharashtra 2cooters Gtd. &oint venture.
164
The 0a&a& heta% is introduced.
1641
The three3wheeler goods carrier is introduced.
1640
0a&a& uto rolls out its 1,th vehicle.
1630
0a&a& uto becomes a public limited company. 0hoomi
Poo&an of %urdi Plant.
1656
0a&a& uto obtains licence from the !overnment of India to
manufacture two3 and three3wheelers.
162
2ales in India commence by importing two3 and three3
wheelers.
1625
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Bajaj ,inan#ial Solutions .td8Bajaj Allian ,inan#ial Distri
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A7ARDS
Produ#t Award ear B:
0a&a& Pulsar "T23:i 3 0i%e of the 6)
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Kear wards
0a&a& Platina 1cc 3 0i%e of the
Kear6) ind 16$ Two >heeler of the Kear
6464
ind 16$ 0i%e of the Kear 64 64 0usiness 2tandard =otoring
0a&a& Pulsar 18 "T23i 00 >orld
>heels Diewers hoice Two
>heeler of Kear 6
600 >orld >heels ward
6
0a&a& Pulsar 18 "T23i 00 >orld
>heels ward for 0est Two
>heeler between ?s $$, to ?s
),
600 >orld >heels ward
6
0a&a& Pulsar 1$ "T23i 00 >orld
>heels ward for 0est Two>heeler between ?s 4$, to ?s
6 00 >orld >heels ward
6
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$$,
0a&a& 0o-er T CTE 00 >orld
>heels ward for 0est Two
>heeler under ?s ,
600 >orld >heels ward
6
0a&a& Pulsar 3 =otorcycle Total
ustomer 2atisfaction 2tudy6
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. The ompany affirms the recognition that diversity to reflect
socially disadvantages sections of the society in the wor%place has
a positive impact on business.
4. The ompany will not practice nor support conscious
discrimination in any form.
$. The ompany does not bias employment away from applicants
belonging to disadvantaged sections of society if such applicants
possess competitive s%ills and &ob credentials.
. The ompany9s selection of business partners is not based on any
considerations other than normal business parameters. In case of
e'ual business offers, the ompany will select a business partner
belonging to a socially disadvantaged section of society.
). This ode of onduct for ffirmative ction will be put up on the
company web3site to encourage applications from socially
disadvantaged sections of society.
8. The ompany ma%es all efforts for ups%illing and continual
training of all its employees in order to enhance their capabilities
and competitive s%ills.
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The ompany will ma%e available its learning and e-periences as
a good corporate citi7en in ffirmative ction to other companies
desiring to incorporate such policies in their own business.
RAH". BA*A*
C)airman
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CHAPTER I+
PR!D"CT PR!,I.E
ITR!D"CTI!
+ur product is the visual e-pression of our thoughts and actions.
It conveys to everyone our intention to constantly inspire confidence.
ustomers are the primary audience for 0a&a& vehicle. Indeed, our
brand identity is happed as much by their belief in 0a&a& as it is by our
own vision. Everything use to must always reinforce the distinctiveness
and the power of our brand.
0a&a& strives to aspire confidence through e-citement engineering.
0lending together youthful creativity and competitive technology to
e-ceed the spo%en and the implicit e-pectations of over customers.
PR!D"CT +A."E
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Topper of the 1$cc category sales charts this is the smallest in the
pulsar range from 0a&a&, revamped body with wheels is a arguably the
best in class. omfortable riding position and good mileage swing
buying decisions in the pulsar9s favor. +verall an awesome pac%age at a
competitive rice sadly overshadowed by its more powerful stalemates.
TECHICA. SPECI,ICATI!S
BA*A* P".SAR 150 CC DTS-I
E/IE
TKPE H 4stro%e, "T23I air cooled
"I2PGE=EE? H 1.) %w @14.(psA
=L T+?;BE H 16.)
S"SPESI!
:?+
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DI&ESI!
>*EEG 02E H 16 mm
>EI!*T H 14 %gs
SPECIA. ,EAT"RES
This winter, 0a&a& will melt the roads and ma%e all other bi%es
sweet. That9s the promise of the new pulsar "T23I. It will hypnoti7e you
with its alloy wheels, bolt you away on nitro- shoc% absorbers, and rev
up your pulser with its e-haust TE system. Test3ride the new pulsar
"T23i once. It will ma%e its first impression feel li%e an impact.
1? En)an#ed Per%orman#e
2ome are born to lead. The legendary "T23i engine leads the
pursuit of technology e-cellence. 0ringing together the uni'ue trinity of
twin spar plugs, digital "I and T?I2, the re3tuned power plant
delicurs crisper throttle response for consistent output. Even in varying
load conditions and at different levels of acceleration, completely new
can timing leads to broader spectrum of the tor'ue effect thus ensuring a
phenomenal ride even at low speed and high gear combinations. The
new engine thus propels you to the pole position whenever you desire.
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? En)an#ed Ride ,uel
0elow the silencer of the engine hides a miracle named e-haust
TE. This gem of a device allows you to revup when your heart feels li%e
and the engine pic%s up instantaneously irrespective of the gear you are
in. it improves engine tor'ue at low rpms and is optimi7ed to get
ma-imum performance from the engine. It gives a feeling of abundant
latent power at any stage of riding to ensure effortless pulling for any
load conditions.
? En)an#ed .oo@s
!et astride the new pulsar and be an absolute sight to behold. The
aerodynamic shape now sports high performance light weight alloy
wheels which is a visual treat. :orget turning heads, they can turn the
roads into ramps.
2? En)an#ed Stahich results in a
longer wheel H base @1mmA, coupled with smaller radius wheels
@1)inA enables the nimblest of handling ma%ing the bi%e more agile and
in control.
5? En)an#ed Com%ort
+rdinary bi%es may be happy with ordinary shoc% absorbers. 0ut
the new pulsar "T23I settle for nothing less than nitro3- unli%econventional oil filled absorbers, the gas H filled nitro3- virtually cancels
out the delay in reacting to the road below. It provides immediate
damping whenever re'uired and doesn9t even let you %now what hit you.
It really ma%es riding as smooth as possible even bad road conditions.
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,ACTS AD ,I/"RES
BA*A* P".SAR 150 CC DTS- I
Price 6,1$
Insurance premium 1,1)
"isplacement 14(.1
Power 1.$R8$
Tor'ue 1.(R$
heel base 1
Cerb weight 1)
Top speed %mRh 11.4
Efficiency cityR highway $6.R4.
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CHAPTER +
CHITRAD"R/A DISTRICT PR!,I.E
Introdu#tion
hitradurga "istrict, covering an e-panse of 8,44 s'. %m derives
its nomenclature from hitra%aldurga, which is an etymological
representation of an umbrella3shaped lofty hill located in the district. The
district lies in the heart of the Dedavati ?iver vally and finds mention in
the chronicles of the epic ?amayana and the =ahabharata. Tum%ur,
hi%magalur, "avanagere and 0ellary "istrict of Carnata%a and
nantapur "istrict of ndhra Pradesh state form hitradurgaMs
geographic barriers.
>ith a population si7e of 1,$1),8(, hitradurga has a distinctly
agrarian economy complemented by a strong industrial owing to its richmineral deposits. bac%bone
The district opens up a PandoraMs bo- of panoramic rhapsodies, cultural
legacies and historic landmar%s. Tourism is a core revenue3generating
sector in hitradurga with tourists floc%ing to5
hitradurga Cote
0rahmagiri village
handravalli
Jogimatti *ill 2tation
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T)e ,amous C)itradur'a ,ort
C)itradur'a distri#t is
an administrative district ofCarnata%a state in southern
India. The city of hitradurga
is the district head'uarters.
hitradurga gets its name
from hitra%aldurga, an
umbrella3shaped lofty hill
found there. Tradition dates hitradurga "istrict to the period of the
?amayanaand=ahabharata. The whole district lies in the valley of the
Dedavati ?iver, with the Tungabhadra ?iver flowing in the northwest.
"uring the 0ritish times it was named hitaldrug. The district was
practically ruled by all the well %nown dynasties that ruled Carnata%a.
Demo'ra9)i#s
The population was 1,$1),8(, of which 18.)/ were urban as of
61 comprising Cunchitiga Do%%aligas,
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the east. "avanagere "istrict was formerly part of hitradurga. The
district is divided into talu%s, namely hitradurga, *iriyur, *osadurga,
*olal%ere, halla%ere and=ola%almuru. It is rich in mineral deposits,
including gold prospecting at *ale%al, Cotemardi or 0edimaradi, etc.,
and open cast copper mines at Ingaldhal.
Histor: and .e'ends
hitradurga features bold roc% hills and pictures'ue valleys, huge
towering boulders in unimaginable shapes. It is %nown as the Ostone
fortressO @Callina CoteA. The landscape loo%s much li%e a mischievous
giantMs playground, with boulders thrown around, forming silhouettes
against the s%y. ccording to a story in the Epic =ahabharatha, a man3
eating giant named *idimbasura lived on the hitradurga hill and was a
source of terror to everyone around. >hen thePandavascame with their
mother Cunti in the course of their e-ile, 0hima had a duel with
*idimba. *idimba was slain by 0hima and peace returned to the area.
Gegend has it the boulders were part of the arsenal used during that duel.
In fact, the boulders on which ma&or part of the city rests belong to the
oldest roc% formation in the country.
Timmana
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hi%%anna
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fort on that occasion, =ada%ari
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0angalore and is located between hitradurga @6) C=A, the "istrict
*ead ;uarters, and "avangere @$ C=A. It can be easily recogni7ed
while travelling on the
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*o'imatti*ill 2tation.
&ola@almurufortified town of theCadambas.
eert)adi is famous for its ?anganathaswamy temple built in
Di&ayanagarstyle.
+ani +ilas Sa'ar@also %nown as=ari CaniveAan artificial la%e built by
the =ysore =ahara&a across the river Dedavathi. The reservoir has two
mantapas built in saracenic style.
T)amate@allu has ancient roc% inscription and the oldest virgallu or
hero stoneinscription in Carnata%a.
*olal%ereis well %nown for its 1th century Jain settlement and ( ft. tall
statue of 0ala !anapathi, a child form of *indu god !anapathi.
Dodda)ottran'a99a Hill has a ?anganathaswamy temple on top of a
hilloc% which is a tre%%ers paradise.
*alu ?ameshwaranear*osadurgais well %nown for the temple N wells,
the well has white coloured water @loo%s li%e mil%A in it thatMs why the
name M*aluM ?ameshwara.
&ar@etin' In%rastru#ture
:ollowing are institution under 0oards orporation and development
with ade'uate infrastructure facilities for mar%eting products of both
artisan and real enterprises 5
1. Carnata%a 2tate Chadi and Dillage Industries board through its
sales outlets in hitradurga.
Sai Sanjee$a Institute !% &ana'ement( C)itradur'a 39
http://en.wikipedia.org/wiki/Kadambashttp://en.wikipedia.org/wiki/Vijayanagarhttp://en.wikipedia.org/wiki/Mari_Kanivehttp://en.wikipedia.org/wiki/Indian_inscriptionshttp://en.wikipedia.org/wiki/Hero_stonehttp://en.wikipedia.org/wiki/Holalkerehttp://en.wikipedia.org/w/index.php?title=Halu_Rameshwara&action=edit&redlink=1http://en.wikipedia.org/wiki/Hosadurgahttp://en.wikipedia.org/wiki/Kadambashttp://en.wikipedia.org/wiki/Vijayanagarhttp://en.wikipedia.org/wiki/Mari_Kanivehttp://en.wikipedia.org/wiki/Indian_inscriptionshttp://en.wikipedia.org/wiki/Hero_stonehttp://en.wikipedia.org/wiki/Holalkerehttp://en.wikipedia.org/w/index.php?title=Halu_Rameshwara&action=edit&redlink=1http://en.wikipedia.org/wiki/Hosadurga -
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
6. Carnata%a *andloom "evelopment orporation through its
sales outlets in hitradurga.
. Carnata%a leather Industries "evelopment orporation through is
one sales outlet.
4. Carnata%a 2mall Industries =ar%eting orporation.
"istrict supply and =ar%eting society "2=2F with one show room for
sales outlets.
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
CHAPTER +I
DEA.ER PR!,I.E
IT!D"CTI! !, *AIRA& BA*A*
jairam Bajaj
ais)war:a %ort Road
ear R8T8! 9laa
C)itradur'a
Jairam 0a&a& is a well %nown form in the chitradurga city that
deals into two wheelers, three wheeler , commercial vehicle of 0a&a&
company @Jairam 0a&a& auto dealers private ltd., A. It was established in
the year 1(8(. This Jairam 0a&a& started in Carnata%a it was started by
Jairam.
It is situated in ishwarya fort ?oad in hitradurga. It is one of
best dealers in chitradurga Jairam 0a&a& is well %nown company in the
Carnata%a.
It covers entire chitradurga city and all micro integers in
hitradurga city and other districts and other cities also.
!B*ECTI+ES !, *AIRA& BA*A*
The primary ob&ectives of any business is to earn profit achieve
good will and customer satisfaction other ob&ectives areW
1. The ob&ectives of the dealer to e-plore new creativity in the new
fields.
6. To create goodwill in the minds of the customers.
. To create pramote and sell 0a&a& co., vehicle.
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4. To enter into huge business field in the economy
$. To provide good services to the customers.
. To ma%e the customers satisfied after the vehicle purchased.
!R/AISATI! STR"CT"RE !, *AIRA& BA*A*
Sai Sanjee$a Institute !% &ana'ement( C)itradur'a 42
Service
Department
Manager Manager
Sales
Executives
Receptinist
!as"ier Supervisr
Receptinist
#ssistant
$r%essr
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BA*A* P".SAR 150 DTS-I BIE
The below table shows classification on the basis reason for
buying 0a&a& pulsar 1$ "T23I bi%e, which help the researcher to find
out the influencing factor for buying 0a&a& pulsar 1$ "T23I bi%e
Parti#ulars
o8 o%
Res9ondents
Per#enta'
e
Price 8 1
;uality 1 6omfort 16
=ileage 4 8
"urability 1 6
ppearance 4 8
2afety driving 16
Gow
maintenance 6 4
Total 50 100
0
2
4
6
810
12
14
16
18
20
Pr ic e Quality Comf or t Mileage Dur ability Appear anc e Saf ety
driving
o!
maintenance
Percentage
Percentage
Sour#e Primar: data
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:rom the above table, it is clear the out of total respondents, 1/
of respondents were influenced by the factor of price, 6 / of
respondents were influenced by the factor of 'uail, 16/ of respondents
were influenced by the factor of comfort, 8/ of respondents influenced
by the factor of mileage ,6/ of respondents were influenced by the
factor of durability, 8/ of respondents were influenced by the factor of
appearance, 16/ of the respondents were influenced by the factor of
safety driving, 4/ of respondents were influenced by the factor of low
maintenance cost.
TAB.E
C.ASSI,ICATI! ! THE BASIS !, A7ARESS !, BA*A*
P".SAR 150 DTS-I BIE
The below table, which help the researcher to find out the awareness
of 0a&a& bi%e
Parti#ulars o8 o%
Res9ondents
Per#enta'
e
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Sour#e Primar: Data
:rom the above table it is clear that out of total respondents 16/
of respondents are %now about 0a&a& pulsar 1$ "T23I through
newspaper, / of respondents through television, / of respondent
through advertisements, 6/ of respondents through :riends, 6/ of
respondents are %now about others.
Sai Sanjee$a Institute !% &ana'ement( C)itradur'a
0
"
10
1"
20
2"
#0
#"
40
$e!%paper & elevi%ion Adver ti%ement 'riend% ( t)er%
Percentage
Percentage
45
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
TAB.E 6
C.ASSI,ICATI! ! THE BASIS !, STATIS,ACTI! 7ITH
DEA.ER SER+ICES
The below table shows classification on the basis of satisfaction
with dealer and their services which are given to their customers, which
help the researcher to find out weather their customers are satisfied with
the dealer or not.
Parti#ularso8 o%
Res9ondent
s
Per#enta'
e
2atisfied $ )
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The above table shows that out of total respondents )/ of
respondents are given response that they are satisfied with dealer and
their service, 6/ of respondents are given their opinion about dealer is
neither satisfied nor dissatisfied, 4/ of respondents said they are not
satisfied with dealer and their service.
TAB.E 10
C.ASSI,ICATI! ! THE BASIS !, C!.!"RS !, BA*A*
P".SAR 150 DTS-I BIE
The below table shows the classification on the basis of colours of0a&a& pulsar 1$ "T23I bi%e, which helps researcher to find out which co
lour of 0a&a& pulsar 1$ "T23I bi%e respondents have.
9arti#ularso8 o%
Res9ondents
Per#enta'
e
0lac% 6 $6
0lue 14 68?ed 1 6
Total 50 100
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
0
10
20
#0
40
"0
60
,lac- ,lue .ed
Percentage
Percentage
Sour#e Primar: data
:rom the above table, it is clear that out of the total respondents,
$6/ of the respondents have 0lac% colour, 68/ of respondents are have
0lue colour , 6/ of respondents have ?ed colour 0a&a& Pulsar 1$
"T23i bi%e.
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
CHAPTER IF
,IDI/S( S"//ESTI!S AD C!C."SI!
,IDI/S
:allowing were the information, which were gathered or received
by conducting survey5
1. It is revealed by survey that the ma&ority of the respondents are male
who drive the 0a&a& pulsar 1$ "T23I 0i%e.
6. :rom the survey, it is found that the ma&ority of respondents are
students who use the 0a&a& pulsar 1$ "T23I bi%e.
. It is observed from the survey that the ma&ority of respondents income
group is above $,.
4. It is revealed by survey that the ma&ority of the respondents are
graduates.
$. It is observed from the survey that the ma&ority of the respondents
have awareness regarding the 0a&a& pulsar 1$ "T23I through the
advertisement.
. It is revealed by the survey that the ma&ority of respondents are said
that the price of 0a&a& pulsar 1$ "T23I bi%e is high and also some
respondents said the price is reasonable.
). It is observed from the survey that the ma&ority of respondents have
purchased on the basis of 'uality, durability, price, safety, driving and
comfort.
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
S"/ESSISTI!S
The fallowing suggestions are offered in the interest of the
company and the users.
18 E,,ECTI+E AD+ERTISE&ET
dvertisement is considered as the tool of the product promotion.
In order to increase the sales, advertisement should be given in
newspapers, maga7ines, such advertisement will increase the sales.
8 CHA/E I &!DE.
=odel of bi%e is to be changed because people want something
different in the same product and it also attracts the customers.
8 RED"CE THE PRICE
Price of the 0a&a& pulsar "T23i 1$ bi%e is to be reduced, because
the middle class people cannot by the product.
28 E,,ECTI+E SER+ICE
The company has to improve the service facility in order to fulfill
the needs o the customer.
58 DEA.ER /I+E &"CH I&P!RTACE T! THE C"ST!&ER"ealer give more importance to the customer these customer
attract by the dealers from attractive service offers. It helps to increase
the sale volume in the product.
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C!C."SI!
variety of two wheelers have entered into the two wheeler
mar%et. This has increased the competition. 0ecause of competition, sales
of two wheelers might have decrease. Therefore 0a&a& company has to
%eep in mind the latest competition prevailing in the mar%et while fi-ing
the price of its two wheels particularly 0a&a& pulsar 1$ "T23i. :urther,
a mass advertisement programme has to be underta%en in different
mar%et segments with a view to create sufficient awareness among the
different customers. The authori7ed dealers should also provide efficient
pre and post sales services, at a low cost and at the right time. These
measures would improve the sales of the two wheelers, it satisfy the
customer needs.
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C!S"&ER G"ESTI!AIRE
Dear Res9ondent, I am a student of final year 0.0.=. studying in 2ri 2ai 2an&eeva
institute of management as a part of studies I have underta%en a pro&ect
wor% entitles C!S"&ERATTIT"DE T!7ARDS BA*A* P".SAR
150 CC DTS-iwith special reference to *AARA& BA*A*, a case
study in hitradurga city. I %indly re'uest you to spare your few minutes
to fill up the following 'uestion with as accurate information as possible.
.T)an@in' :ou
=CHETA "&AR8T?
1A
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
A nnual income5
aA 0elow 6, @ A bA 6,36$, @ A
cA 6$,3$, @ A dA bove $, @ A
)A "o you have 0a&a& pulsar 1$ "T23I of 0a&a& companyV
aAKes @ A bAhich colour of vehicle you haveV
aA 0lac% @ A bA ?ed @ A cA 0lue @ A
16A "o you get necessary spare parts for repairs of your vehicleat reasonable rate in desired 'uality at right time and placeV
aA Kes @ A bA no @ A
1A "o you get efficient mechanics for repairingV
aA Kes @ A bA no @ A
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
14A *ow is the repair and service facility given in the show
roomV
a. 2atisfied @ A
b.
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
6A The show room is easily accessible to youV
aA Kes @ A bA no @ A
61A "o you get vehicle at your right timeV
aA Kes @ A bA no @ A
66A ny suggestions from you about the vehicle and dealersV
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXX.
Pla#e
Date
Si'nature
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Consumer attitude towards Bajaj Pulsar 150CC DTS-i
BIB.I!/RAPH
Boo@ %or Re%eren#e
=ar%eting =anagement H Philip Cotler, 2herle%ar, 2.< 2onta%i
2ervice management H 2rinivas P.0.
7e