Download - Annalise kaylor smx west 2013
Engagement is Killing Your Social Media Strategy@annabelleblue
@annabelleblue #smx @intrapromote
Facebook is a TACTIC,not a STRATEGY.
@annabelleblue #smx @intrapromote
40% of the time people spend on Facebook is in the News Feed
65% of likes take place in the News Feed
35% of comments are made in the News Feed
That goes up to 45% on mobile!
@annabelleblue #smx @intrapromote
@annabelleblue #smx @intrapromote
ENGAGEMENT is a TACTIC,not a STRATEGY.
What is Edgerank?
Edgerank is the algorithm
used by Facebook to
determine which content
shows up in a News Feed
how often, where, and
when.
Edgerank is Also Misunderstood
Your CompetitionIT’S NOT WHO YOU THINK IT IS
Gaming Edgerank:DON’T DO IT.
@annabelleblue #smx @intrapromote
“Share” this and for every share up to 50,000 shares we’ll donate $1 to the Save the Evil Unicorn Fund!
“Like” this“Caption” this
SO HOW CAN WE BE STRATEGIC and ENGAGING?
@annabelleblue #smx @intrapromote
Timing and Relevancy
Talk Nerdy to Me
Social Media is not 100% of one person or one department’s job.
It’s 1% of everyone’s job.
@annabelleblue #smx @intrapromote
Download a blank template at:bit.ly/IPCalendar
@annabelleblue #smx @intrapromote
Create an Editorial Calendar
@annabelleblue #smx @intrapromote
Don’t Beat It. Impress It.
@annabelleblue #smx @intrapromote
Search. Social. Sync.
www.intrapromote.com