AnnexMultistakeholder Collaboration for Healthy LivingToolkit for Joint Action
January 2013
Developed by the World Economic Forum’s Healthy Living Initiative and Pan American Health Organization I In collaboration with Bain & Company
© World Economic Forum
2012 - All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any means,including photocopying and recording, or by any information storage and retrieval system.
The views expressed are those of certain participants in the discussion and do not necessarily reflect the views of all participants or of the World Economic Forum. REF11012013
3Toolkit for Joint Action
IntroductionHealthy Living involves the creation and maintenance of health; it is a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmity. The roots of Healthy Living are multi-layered and influenced by social and environmental determinants, as well as specific risky behaviours – especially tobacco use, unhealthy diets, harmful use of alcohol and physical inactivity. The lack of access to basic prevention, treatment and care further inhibits Healthy Living. All these factors are interconnected and influence the decisions we make every day.
At the World Economic Forum Annual Meeting 2012 in Davos-Klosters, participants called for a multistakeholder approach to address Healthy Living. A paradigm shift towards a more integrated approach to health and Healthy Living had already emerged in a series of high-level discussions during the previous two years, and as a consequence the World Economic Forum “Healthy Living” initiative was launched. The cornerstone of this initiative is the Charter for Healthy Living, a neutral platform for multistakeholder Healthy Living dialogue and action. Stakeholders will use this Charter to work together to deliver multistakeholder action for Healthy Living.
Recognizing that these collaborations are complex and that resources and experience are often limited, stakeholders called for the creation of guidelines and practical resources to support multistakeholder dialogues and actions. The guidelines, hereafter referred to as the “Toolkit”, consist of two documents:
− The main document: “Multistakeholder Collaboration for Healthy Living: Toolkit for Joint Action” − The supporting “Annex” to the Toolkit for Joint Action (this document)
These two documents should be used together to support multistakeholder action for Healthy Living. The Annex includes the templates required to design and successfully implement a Healthy Living initiative – from analysing the local situation to implementing a monitoring and evaluation framework.
The Toolkit and Annex were jointly developed by the World Economic Forum and the Pan American Health Organization, in collaboration with Bain & Company. The templates incorporate proven project management methodologies from Bain & Company, tailored to the Healthy Living setting based on the experience of the World Economic Forum and the Pan American Health Organization. This set of templates is designed to be a living document, and the current version (Version 1.0) will be refined and updated as we garner greater experience with multistakeholder action for Healthy Living.
How to use these materialsThe templates in this document are designed to summarize key data and information for Healthy Living collaborations in a simple and effective format. The one-page-per-topic format will help teams effectively prepare for project meetings and focus the discussion on key issues.
These templates can be complemented by additional detail around priority areas such as a certain Healthy Living dimension, a key component of the intervention concept or a specific collaboration issue.
Teams using these templates should tailor the frameworks to their specific collaboration, but still aim to address all Healthy Living dimensions and all aspects of a well-functioning collaboration.
A PowerPoint version of the templates can be obtained from the World Economic Forum ([email protected]).
For references, please see the reference list provided in the “Multistakeholder Collaboration for Healthy Living: Toolkit for Joint Action”.
5Toolkit for Joint Action
Contents
6 1. Understand
6 1.1 Assess the Local Healthy Living Challenge
7 1.2 Assess the Local Healthcare Infrastructure
9 1.3 Map the Healthy Living Intervention Landscape
10 1.4 Benefit from the Experience of Others
13 1.5 Identify the Priority Areas for Joint Action
14 2. Align and Design
14 2.1 Define the Concept for Multistakeholder Action for Healthy Living
17 2.2 Identify the Set of Stakeholders Required to Deliver the Action
18 2.3 Engage Different Stakeholders to Test The concept
18 2.4 Articulate the Rationale for Multistakeholder Collaboration
19 3. Mobilize
19 3.1 Set Up Initial Working Group
20 3.2 Define a Compelling Vision and Shared Values
21 3.3 Frame the Joint Action and Define Success
22 3.4 Select Appropriate Stakeholders
23 4. Build and Train
23 4.1 Define the Collaboration Governance Structure, Roles and Responsibilities
24 4.2 Establish the Championship Spine
25 4.3 Establish Collaboration Agreements
25 4.4 Define Resource Mechanisms and the Sharing of Benefits
27 4.5 Manage Conflicts of Interest in Collaborations
28 4.6 Develop the Training Plan
29 5. Deliver
29 5.1 Define Milestone-based Approaches to Joint Action
30 5.2 Take Go/No Go Decision
31 5.3 Manage the Work and Track Progress
33 5.4 Ensure a Decision-driven Approach
34 5.5 Actively Manage Internal Communication
34 6. Evaluate and Sustain
34 6.1 Define Metrics and How to Track Them
37 6.2 Identify and Manage Implementation Risks
38 6.3 Check the “Health” of the Collaboration
39 6.4 Communicate with the Community and a Broader Set of Stakeholders
40 6.5 Sustain the Collaboration
41 6.6 Capture Learnings for Future Collaborations
42 Appendix – Definition of Healthy Living Risk Dimensions
6 Annex Multistakeholder Collaboration for Healthy Living
1. Understand
1.1 Assess the Local Healthy Living Challenge
Tool 1.1 Local Healthy Living Challenge – Segmentation
Populationsegments
Dimension
0-5 6-17 18-25 26-50 51-65 >65
Male Female Male Female Male Female Male Female
Lowincome
Mid/ high income
Lowincome
Mid/ high income
Lowincome
Mid/ high income
Lowincome
Mid/ high income
Diet
excess calorie intake
high salt intake
low fruit/veg. consumption
Physical inactivity
Tobacco use
Harmful use of alcohol
Depression
Lack of medical screening & care
No data
Prevalence somewhat above thresholdNo data availablePrevalence in line with or below threshold
Prevalence significantly above threshold/alarming
Not relevant
Comment on main drivers for above-average
prevalence of a certain risk factor in this segment
Comment on main drivers for above-average
prevalence of a certain risk factor in this segment
Region: Country/State/City Year:
Tool 1.1 Local Healthy Living Challenge - Segmentation
Objectives − Highlight the largest local Healthy Living challenges as a basis for designing and prioritizing actions − Establish a shared view on population segmentation and key challenges to tackle with multistakeholder collaboration − Enable an integrated view across Healthy Living dimensions and identify factors that may influence each other
Steps1. Review segmentation framework and tailor to local situation (e.g. add relevant dimensions around diet or modify income groups)2. Identify data sources for local data; if data are not available, make an estimate or comment qualitatively3. Apply colour code for qualitative assessment: green if average segment value is at or below threshold, yellow if somewhat above
threshold, red if significantly above threshold4. For the most important segments marked red, identify key issues (e.g. through local interviews) and summarize in comment boxes
Notes − Population segments should be relevant, actionable and have an appropriate level of granularity. − Healthy Living dimensions may be tailored to the local situation. However, all dimensions are interconnected and should be addressed
using a comprehensive approach. − Depression has been added as a separate dimension, as this is highly linked with other Healthy Living factors and is a major cause of
productivity loss. − Quantitative segment data may not be available on the local level. Where data is scarce, conduct market, expert or physician
interviews to assess the challenge and understand the key issues. − Complement this summary template with additional detail as needed, focusing on the most relevant local Healthy Living dimensions
and population segments. − Apply the following metrics and thresholds, which can be modified according to the local context (suggested thresholds apply to
adults; values for children should be lower). − Excess calorie intake: green if prevalence of obesity is at (or close to) global national minimum values (1%; or 8% if considering
‘overweight’ category) (46) − High salt intake: green if average salt consumption is at (or close to) 5 grams per person per day (46) − Low fruit and vegetable consumption: green if average fruit and vegetable consumption is close to five total servings (400 grams)
per day (46)
7Toolkit for Joint Action
Tool 1.1 Local Healthy Living Challenge – Risk factors
Dimension Benchmark(Prevalence, %)
Key issues
Region: Country/State/City Segment: e.g. gender, age group, socioeconomic status Year:
( , )
Unhealthy dietComment on main dietary issues (e.g. total calorie
intake, salt, fat, sugar, micronutrients)12
35
Obesity(BMI>30)
Overweight(BMI>25)
Physical inactivityComment on drivers for lack of physical activity
(e.g. lack of recreation space, lack of bicycle paths, community culture)
Comment on main smoking issues (e g smoking
31Insufficientphysicalactivity
Tobacco useComment on main smoking issues (e.g. smoking
habits, prevalence of second-hand smoke)
Harmful use ofComment on main issues (e.g. prevalence of
20Current dailytobaccosmoking
AlcoholHarmful use of alcohol
heavy episodic drinking, most consumed alcoholic beverages)
DepressionComment on main drivers for depression (e.g.
work-related stress) and access to treatment8
Lifetimeprevalence
6Alcoholconsumption(litres/year)
23
Depression work related stress) and access to treatment
Lack of medicalscreening & care
Comment on drivers for lack of check-ups, preventive screening (e.g. lack of screening
t li it d t b idi d di l )
8mooddisorder
?
screening & care centres, limited access to subsidized medical care)
Global average Global min/ maxLocal average
− Physical inactivity: green if prevalence of physical inactivity is at (or close to) global national minimum value (5%) (46) − Tobacco use: green if prevalence of daily tobacco smoking is at (or close to) global national minimum value (3%) (46) − Harmful use of alcohol: green if harmful use of alcohol is considered low − Depression: green if prevalence of mood disorders is close to global national minimum values for lifetime prevalence (3%) (47) − Medical screening and care: green if the majority of the population meets the national guidelines and/or international
recommendations for medical screening and care (including vaccinations) for their age group
1.1 Assess the Local Healthy Living Challenge
Objectives − Assess the magnitude of the Healthy Living challenge per dimension by comparing the context with global and local benchmarks − Establish a shared understanding of key issues for each Healthy Living dimension as a basis for planning and prioritizing
Steps1. Define the region and segment (overall population and/or specific segment) to analyse; potentially replicate the template for different
population segments2. Identify data sources for local prevalence data; if data are not available, make an estimate or comment qualitatively3. Potentially replace global benchmark with region- or segment-specific benchmarks4. Identify key issues for each dimension (e.g. through local interviews) and summarize the most important local issues
Notes − For risk factor definitions, please refer to the Appendix. − Global average, minimum and maximum data are actual country data from the WHO (46, 47) and the International Diabetes
Federation (48). − Data for diabetes and blood pressure are prevalence data; the percentage diagnosed is lower and differs among countries (for
example, in the United States, 20% of patients with high blood pressure are not diagnosed and less than half have their blood pressure under control) (49).
− It is recommended that all Healthy Living dimensions be addressed in a comprehensive approach, as they are interconnected. − Complement this summary template with additional detail as needed, focusing on the most important Healthy Living issues.
Tool 1.1 Local Healthy Living Challenge - Risk factors
8 Annex Multistakeholder Collaboration for Healthy Living
1.2 Assess the Local Healthcare Infrastructure
Tool 1.2 Healthcare Infrastructure for NCD Prevention and Control
General infrastructure Benchmarks Key issues• Comment on physician availability
Region: Country/State/City Year:
Physicians per 1K population• Comment on physician availability,
trend and relevant qualifications
Nurses per 1K population• Comment on nurse availability,
trend, relevant qualifications and role in p p p qNCD prevention & control
Hospital beds per 1K population• Comment on number of hospital beds
and key gaps for relevant areas
NCD-specific infrastructure Key issues
Access to NCD screening• Comment on key issues preventing diagnosis of NCDs and risk factors
(especially high blood pressure, blood sugar, cholesterol)
Access to NCD treatment
• Comment on availability, quality and cost effectiveness of infrastructure for NCD prevention and control, e.g.: GP availability/qualification; NCD clinics Other medically/NCD trained staff (nurses, paramedics, etc.)y ( , p , ) Specialists such as endocrinologists, cardiologists, nutritional experts Mental health professionals Oncology centres; cath labs
Access to medicine• Comment on patient access (financial/geographical) to medicine (generic,
National averageRegion A Global min/ max
Access to medicine innovative) for main NCDs and risk factors
Objectives − Understand how well the local healthcare system is equipped to deal with the non-communicable disease (NCD) epidemic and
identify the largest gaps for NCD prevention and control − Identify key issues around screening and treatment of NCDs and NCD risk factors, and major opportunities to optimize patient
pathways
Steps1. Define the region to analyse2. Identify data sources for local healthcare infrastructure data; if data are not available, make an estimate or comment qualitatively3. Identify key issues for each dimension (e.g. through local interviews) and summarize key healthcare infrastructure gaps
Notes − Global minimum and maximum data are actual country data from the WHO (50). − Potentially split “physicians per 1,000 population” into general practitioners and specialists; comment on availability of key specialists
for NCD treatment, such as endocrinologists and cardiologists. − For “Access to NCD screening” and “NCD treatment”, also comment on cost-effective models that use new technologies or non-
physician medically trained staff. − Under “Access to medicine”, also comment on pharmacies and qualifications of pharmacy personnel. − Complement this summary template with additional detail as needed, focusing on the most important NCD-specific healthcare
infrastructure gaps. For example, describe access to NCD prevention, screening and treatment for each NCD and risk factor. − Also comment on roles and decision-making to understand how the system really works.
Tool 1.2 Healthcare Infrastructure for NCD Prevention and Control
9Toolkit for Joint Action
Tool 1.3 Healthy Living Intervention LandscapeTool 1.3 Healthy Living Intervention Landscape
Dimension Key interventions
% target population effectively
reached (estimate)
Key stakeholders Key gaps
Diet
1. (e.g. healthy lunch in 70% of schools)
2. …(e.g. various diet counselling programs)
(e.g. Dept. of Education, parents)
(e.g. access to healthy food options at workplace)
Physical activity
1. …2. …3. …
Tobacco1. …2. …3. …
Harmful use of alcohol
1. …2. …3. …
Depression1. …2. …3. …
Medicalscreening & care
1. …2. …3. …
Provide ‘one liner’ for key interventions for each dimension, including e.g. target
groups, setting and approach (details can be provided on additional slides)
Describe key gaps that are not addressed by current
interventions
Region: Country/State/City Year:
1.3 Map the Healthy Living Intervention Landscape
Objectives − Provide an overview of ongoing Healthy Living interventions in the target region to share learnings and avoid duplication of (or conflict
with) ongoing initiatives − Establish a shared view on the effectiveness of ongoing interventions and key gaps for each Healthy Living dimension
Steps1. Define the region to analyse2. Identify and describe key Healthy Living interventions in the region, e.g. through press searches and local interviews3. Identify main gaps that are not addressed by ongoing interventions4. Agree on a high-level estimate of the target population that is effectively reached with Healthy Living interventions for each dimension
Notes − The estimate “% effectively reached” can help compare the reach and impact of interventions across Healthy Living dimensions. It
can be displayed as a harvey ball or percentage (share of the target population). Delete this column if it is hard to develop and/or agree on an estimate.
− Refer to the red boxes in Tool 1.1 to understand the gaps for different population segments for each dimension. − Complement this summary template with additional detail as needed, focusing on the most relevant Healthy Living interventions in the
target region and beyond. Comment on key learnings from other interventions and potential interfaces.
10 Annex Multistakeholder Collaboration for Healthy Living
1.4 Benefit from the Experience of Others
Tool. 1.4a Healthy Living Intervention Data Sources
The table below lists a number of relevant sources that provide an overview of Healthy Living interventions. Many interventions are being implemented around the world, and this table is by no means comprehensive. Rather, it is a starting point so that teams can familiarize themselves with relevant, successful intervention examples.
Dimension Report / database / website Description
NCD and Healthy Living specific actions
Harmful use of alcohol
Global Strategy to Reduce the Harmful Use of Alcohol
WHO guidelines for addressing and managing different components of the harmful use of alcoholhttp://www.who.int/substance_abuse/msbalcstragegy.pdf
CancersResearch-tested Intervention Programs (US)
A database of cancer-control interventions and programme materials for planning and implementing evidence-based initiatives. Includes descriptions of programmes, independent research integrity, intervention impact and dissemination capability scores
DiabetesEXGENESIS Project (European Commission)
Project involving 27 partners across 13 EU states. Primary goals are to understand the benefits of exercise and identify genetic and environmental factors that increase the risk of developing diabetes, especially during periods of physical inactivity
Mental health and mental disorders
SAMHSA’s National Registry of Evidence-based Programs and Practices (US)
US registry of evidence-based programmes and interventions to address mental health promotion, substance abuse prevention, and mental health and substance abuse treatmenthttp://www.nrepp.samhsa.gov/
Healthy dietsFood and Health Dialogue; CSIRO Literature Review (Australia)
Review of national and international initiatives addressing dietary habits, consumer messaging and food reformulation; food innovation workshop materialshttp://www.foodhealthdialogue.gov.au
Accelerating Progress in Obesity Prevention: Solving the Weight of the Nation
Comprehensive overview of the drivers of obesity, strategies for change and different potential actions http://www.iom.edu/Reports/2012/Accelerating-Progress-in-Obesity-Prevention.aspx
Obesity
Community Healthy Living Index: A Tool to Create a Healthy Environment
Presentation outlining the Community Healthy Living Index: how it was developed and how it can be used to prevent obesity http://www.activelivingresearch.org/node/11835
Obesity Update
Seven-page report that discusses the global obesity epidemic and explores multiple dimensions of the problem; includes information on preventing chronic diseases related to obesityhttp://www.oecd.org/health/49716427.pdf
The Challenge of Obesity in the WHO European Region and the Strategies for Response
Outlines a range of obesity interventions: potential national and regional policies for promoting health and preventing disease http://www.euro.who.int/__data/assets/pdf_file/0008/98243/E89858.pdf
Physical inactivity
Ciclovias Recreativas
The temporary closure of streets to motorized traffic to allow and encourage physical activity in these areas, initiated in Columbia in 1995. The website offers comprehensive information on programmes across the Americas http://www.cicloviasrecreativas.org/en/
Tobacco control
Framework Convention for Tobacco Control
WHO publication describing potential measures to reduce the demand for, and supply of, tobaccohttp://www.who.int/tobacco/framework/WHO_FCTC_english.pdf
Combination
2008-2013 Action Plan for the Global Strategy for the Prevention and Control of NCDs
Provides a framework for action on NCDs and specifically addresses the different behavioural risk factors http://whqlibdoc.who.int/publications/2009/9789241597418_eng.pdf
Canadian Best Practices Portal
A database of effective health promotion and chronic disease prevention programmes, evidence-based tools for initiative planning and implementation, strategies and guidelines, and current international public health policies on chronic diseaseshttp://cbpp-pcpe.phac-aspc.gc.ca/
Healthy Caribbean Coalition website
Healthy Caribbean Coalition is an established civil society alliance to tackle NCDs in the areas of advocacy and coalition building, public education and media campaigns, improved provision of services, and monitoring and evaluation. Detailed information can be found on their website: http://www.healthycaribbean.org
11Toolkit for Joint Action
Combination
Intervention MICA – Building Healthy Communities (Missouri)
Intervention MICA is a web-based resource for planning, implementing and evaluating interventions to improve the health of a community. The website includes material on nutrition, physical activity, tobacco use, diabetes, colorectal cancer, etchttp://health.mo.gov/data/interventionmica/
Interventions on Diet and Physical Activity: What Works (2009)
Review and scoring of 395 peer-reviewed studies of interventions across channels, such as school, workplace and mass media; 48-page report and online evidence tableshttp://www.who.int/dietphysicalactivity/summary-report-09
Scaling up Action Against NCDs: How Much Will It Cost?
A financial planning tool developed to help low- and middle-income countries scale up a core set of interventions to tackle NCDshttp://whqlibdoc.who.int/publications/2011/9789241502313_eng.pdf
School Policy Framework: Implementation of the WHO Global Strategy on Diet, Physical Activity and Health
Practical intervention ideas and guidelines for implementing healthy diet and physical activity actions in schoolshttp://www.who.int/dietphysicalactivity/SPF-en-2008.pdf
Seattle Healthy Living Assessment and Pilot Implementation Report
Report developed through collaboration between Healthy Communities Consulting and the City of Seattle Department of Planning and Development. This report outlines a Healthy Living assessment tool, the implementation and outcomes of its pilot, and recommendations for future use
Data sources and other resources
EPPI’s Health Promotion and Public Health Workstream (published reviews by topic)
Maintains a collection of links to published reviews for health promotion on various topics, including incentives for health-promoting behaviours, obesity, healthy eating and physical activityhttp://eppi.ioe.ac.uk/cms/
General
Global Health Observatory (GHO)WHO database with current and historic information on NCDs and risk factors http://www.who.int/gho/en/
Global Recommendations on Physical Activity for Health
WHO report on recommended levels of physical activity for different age groupshttp://whqlibdoc.who.int/publications/2010/9789241599979_eng.pdf
Global Strategy on Diet, Physical Activity and Health
WHO framework for action on diet, physical activity and health, outlining principles and responsibilities for action http://www.who.int/dietphysicalactivity/strategy/eb11344/en/index.html
Health-EU (European Commission)
Collection of sources, reports, recommendations and indicators focused on Healthy Living topics from nutrition and tobacco use to infectious diseases and long-term carehttp://ec.europa.eu/health-eu/index_en.htm
Healthy People 2020 (US)
US Health Department website with a set of goals and objectives for 10-year targets designed to guide national health promotion and disease prevention efforts. Healthy People 2020 provides links to evidence-based programmes, intervention reviews and public health findings from international science and health journalshttp://www.healthypeople.gov/2020
Heidi Data Tool (European Commission)An interactive application to present relevant and comparable information on health within Europehttps://webgate.ec.europa.eu/sanco/heidi/index.php/Main_Page
STEPwise approach to surveillance (STEPS) – WHO
A simple, standardized method for collecting, analysing and disseminating data www.who.int/chp/steps/en
Prioritizing areas for action in the field of population-based prevention of childhood obesity: a set of tools for Member States to determine and Identify Priority Areas for Action
WHO tool for stakeholders, designed to help identify priority areas for action in the field of population-level prevention of childhood obesityhttp://www.who.int/dietphysicalactivity/childhood/Childhood_obesity_modified_4june_web.pdf
12 Annex Multistakeholder Collaboration for Healthy Living
Tool. 1.4b Critical Success Factors for Healthy Living InterventionsTool 1.4b Critical Success Factors for Healthy Living Interventions
Collaboration: Latest update:
Success factors Met? CommentsIntervention design and execution1. Address factors that really matter, responding
to population needsComment on estimated impact on risk factors and NCDs
2. Set clear goals and targets, define success “Success” is …
3. Adapt intervention to the cultural and environmental contexts
Cultural fit: …Environmental fit: …
4. Integrate multiple components to achieve lasting behaviour changes (incl. incentives)
Key components to achieve behaviour change: …
5. Use creative and cost-effective approaches(new media/ technologies, …)
Creative approach: …Cost effective because …
6. Mobilize communities using existing social structures (e.g. schools, sports clubs)
Community mobilization approach: …
7. Measure and evaluate Key metrics: …Evaluation milestones: …
Collaboration effectiveness
8. Involve multiple stakeholders and align interests around win-win scenarios
Describe win-win scenario and/or comment on need to better align interests
9. Engage the right leaders and champions;involve role models
Comment on potential gaps in project leadership and/or team
10. Leverage strengths and core competencies of all participants
Comment on key competencies for the collaboration
Objective − Agree on critical success factors for the specific Healthy Living collaboration based on experience from other interventions
Steps1. Review relevant interventions that the collaboration can learn from (see table in Tool 1.4 for sources)2. Discuss the initial list of critical success factors in the collaboration team and modify/enhance the template as needed3. Potentially contact stakeholders involved in similar interventions to learn first-hand from their experiences and/or involve them as
advisers4. Regularly assess how your collaboration scores against the critical success factors
Notes − The critical success factors in this template have been identified based on a review of Healthy Living interventions and a number of
expert discussions. − Both intervention design/execution and collaboration effectiveness must be addressed when analysing critical success factors. − This template can be used in conjunction with Tool 3.3, a more detailed success statement for a specific collaboration and in
conjunction with Tool 5.2, a checklist for critical go/no go decisions.
13Toolkit for Joint Action
Tool 1.5 Healthy Living Action Prioritization Template
Expected impact on Healthy Living
Abi
lity
to im
plem
ent
HL
H
L
Act. 7
Action 2
Act. 5
Action 3
Action 1
Act. 8
Act. 9
Act. 6
Act. 4
Region: Country/State/City Year:
<100100-1,000
>1,000
Population impacted
Expected impact Ability to implement
Action 1
• … • …
Action2
• … • …
Action 3
• … • …
Provide details on short- and long-term healthy living impact
and fit with high-priority segments
Provide details on complexity, resource
availability and leadership
capacity/champions
1.5 Identify the Priority Areas for Joint Action
Objectives − Prioritize the potential Healthy Living actions that could be implemented by the collaboration − Evaluate the expected impact on Healthy Living and the ability to implement
Steps1. Define the region and actions to analyse2. Rate all actions based on “Expected impact on Healthy Living”, “Ability to implement” and estimate of the impacted population
(qualitative or semi-quantitative scoring approach, along the dimensions listed under notes)3. For top actions (located at the top right of the matrix), provide additional details on the right-hand side of the template
Notes − Actions can be rated on “Expected impact on Healthy Living” and “Ability to implement” using a scoring system that addresses the
two components of each dimension. − When evaluating actions for “Expected impact on Healthy Living”, consider:
− Short-term and long-term impacts on Healthy Living behaviours and metrics − Effect on population segments with high unmet needs (red segments in Tool 1.1) − Benefits vs existing programmes
− When evaluating actions for “Ability to implement”, consider: − Simplicity of approach − Resource availability − Leadership and champion capacity − Possibility of measuring outcomes
Tool. 1.5 Healthy Living Action Prioritization Template
14 Annex Multistakeholder Collaboration for Healthy Living
2. Align and Design
2.1 Define the Concept for Multistakeholder Action for Healthy Living
Tool 2.1 Concept Design – Basic Elements and Differentiators
BASIC ELEMENTS
Dimension Concept
Location• Region/city or organization (e.g. school,
workplace)
Risk factor
• e.g. unhealthy diet, physical inactivity, tobacco use, harmful use of alcohol
NCD• e.g. cardiovascular disease, diabetes,
COPD, cancer
Targetgroup(s)
• e.g. age, gender, income, risk factor, sub-segment (e.g. pregnant women)
Interven-tion type
• e.g. education, capacity building, incentive program, access to healthcare, mass media campaign
Setting• e.g. school, workplace, care facilities,
public environment
DIFFERENTIATORS
Dimension Concept
Conducive environment
• Environmental design elements that facilitate behaviour change
Behaviour change
• Tools applied to achieve lasting behaviour changes
Community mobilization
• Individuals or groups to involve• Channels for community mobilization
and assessment of effectiveness
Innovativeapproaches
• e.g. new technologies, new media, involvement of role models
Collaboration: Latest update:
Ambition • Describe short-/medium-/long-term ambition
Objectives − Develop a well-defined, effective concept for multistakeholder action and obtain the full support of all stakeholders − Define not only basic elements but also differentiators that will help to really make an impact on Healthy Living
Steps1. Briefly summarize the overall ambition of the concept2. Describe basic concept elements3. Develop and summarize differentiating concept elements, e.g. approach to behaviour change, conducive environment design,
community mobilization and innovative components that can help make the concept compelling, impactful and cost effective
Notes − This summary template should include additional details on the approach to behaviour change (cf. next template), community
mobilization and conducive environment design. − Don’t develop the concept purely on the whiteboard, but involve relevant experts. For example, for the differentiating elements you
may require discussions (and potentially partnerships) with experts from the technology sector or members of targeted communities.
Tool. 2.1 Concept Design - Basic Elements and Differentiators
15Toolkit for Joint Action
ntecedents onsequencesehaviour
Tools Description
• Environment
• Communi-cation
• Education/ Training
• Role model behaviour
• Social networks
• School/Work schedule
• Alerts
• Other _____
Tools Description
• Praise
• Discourage-ment
• Emotion/ Wellbeing
• Reward/ Incentive
• Celebration
• Peer feedback
• Status change
• Other _____
Tool 2.1 Concept Design – Behaviour Change
• List barriers that prevent individuals from the desired behaviour and that should/can be removed (e.g. unhealthy cafeteria menu)Barriers
• Describe antecedents, i.e. tools that prompt desired ‘Healthy Living’ behaviour
• Specify who will deliver the message or action
• Describe consequences, i.e. tools that increase or decrease desired “Healthy Living” behaviour
• Specify who will deliver the message or action
Collaboration: Latest update:
Tool. 2.1 Concept Design - Behaviour Change
Objective − Achieve significant and lasting behaviour changes by integrating behavioural science-based tools into the concept
Steps1. Define antecedents that will be addressed through the action and describe how they will impact Healthy Living behaviours2. Define consequences that are part of the concept; build in sufficient tools on the “consequences” side, as they are believed to be four
times more effective than antecedents in achieving behaviour change3. Specify who will deliver a message or action, as the impact will be greatly influenced by the messenger4. List barriers that stand in the way of behaviour change that can realistically be removed
Notes − Both rational and emotional thinking systems must be kept in mind. − Behavioural science is a broad field that provides many insightful case studies and can be a great source of inspiration when
designing a Healthy Living intervention. Selected examples include: − Emotional and rational thinking: our thinking is influenced by two systems. System 1 is fast, intuitive and emotional and is based
on heuristics (rules of thumb). System 2 is slower, more deliberative and more logical (51). − Obedience to authority: individuals are highly likely to obey authority, even if they are uncomfortable with the consequences (52). − Conformity: people often follow the behaviour of others, highlighting the role of peer influences and social norms on behaviours
(53). − Prospect theory: avoidance of losses is considered more important than making gains (54). − Overconfidence: people see their own abilities in an unrealistically positive light (55). − Frame theory: the way information is structured and communicated shapes how it is received (56). − Bystander effect: groups are less likely to raise an alarm than individuals (57).
16 Annex Multistakeholder Collaboration for Healthy Living
Tool. 2.1 Concept Design - Creating Conducive EnvironmentsTool 2.1 Concept Design – Creating Conducive Environments
Collaboration: Latest update:
Physical environment Social environment
• Availability - Healthy Living products (e.g. healthy food options,
preventative medicine, etc.) are available - Healthy Living services or infrastructure (e.g. medical
screening and diagnostic services) are available
• Local accessibility - Products and/or services are available locally and
widely accessible (e.g. access to diabetes screening in rural communities)
• Affordability- Options are affordable, particularly for vulnerable
demographics (e.g. affordable healthy food options in poor city neighbourhoods)
• Easy to use and intuitive design- When given the choice, consumers prefer using the
Healthy Living alternative (e.g. network of user-friendly bike paths that cover entire cities)
e.g. high-quality Healthy Living products, services and/or infrastructure
e.g. social and cultural norms that promote Healthy Living
Note: Template will need to be tailored according to the specific Healthy Living dimension of interest
Which components need to be addressed to create an enabling environment?
and/or
• Policy development across sectors and at all levels
- Community networks- Local municipality- National governments
• Support for personal and social development - e.g. provide information and education for health - e.g. support to enhance life skills
• Local cultural and family norms - Local diets (e.g. traditional foods with high salt or fat
content)- Culturally accepted behaviours (e.g. socially
acceptable tobacco consumption)
• Appropriate incentives to support the consumer within or across specific Healthy Living dimensions
Objectives − Identify and define how the environment (physical and social) influences a specific dimension of Healthy Living − Consider the environment – and identify environmental barriers – when designing the concept
Steps1. Use the template to identify aspects of the environment that do not support Healthy Living - it is important to consider the local
environment (e.g. suburb or local school) as well as the larger national environment2. Ensure all components of the environment are considered3. Make sure the Healthy Living concept addresses all components of the physical and social environment
Notes − This template will need to be tailored for different Healthy Living dimensions. Not all aspects of the physical and social environment
may be relevant for every intervention. − Be comprehensive and creative when considering relevant environmental influences. − Do not underestimate the role of the social environment, as it is critical to ensuring the long-term sustainability of Healthy Living
actions.
17Toolkit for Joint Action
Tool 2.2 Stakeholder Identification and Role Definition
Are all of the right stakeholders involved, with the right roles?
Stakeholdertype
Description of role in partnership
Role definition
Primary Secondary Advisory
Public sector
• •
• •
• •
Private sector
• •
• •
• •
Civil society & academia
• •
• •
• •
Collaboration: Latest update:
e.g. Ministry of Health, Ministry of Education,
Municipality
e.g. NGOs, community-based organizations, patient organizations
e.g. food and beverage, pharma, health
insurance, sporting goods
e.g. responsible for development of guidelines, communication, change of
school curriculum, infrastructure investment
e.g. mobilization of local communities, contribution of
expertise, staffing of workstreams
e.g. contribute expertise and specific resources, coordinate
mass media campaign
2.2 Identify the Set of Stakeholders Required to Deliver the Action
Objectives − Identify all stakeholder types that are needed to deliver a Healthy Living action and specify their roles − Involve stakeholders across sectors to enable whole-of-society change and maximize access to resources
Steps1. List all stakeholder types that need to be involved to make the collaboration a success2. Describe the role of each stakeholder type in the collaboration
Notes − The public sector must be involved to ensure that local policies support the planned Healthy Living action. Public sector agencies can
also play a role in communicating Healthy Living initiatives or investing in relevant infrastructure, for example. − Private sector companies must be involved to contribute expertise and financial and non-financial resources. Private sector
companies can also play a strong role in designing and executing mass media campaigns or providing Healthy Living products and services, for example.
− Civil society must be involved to help mobilize local communities. Non-governmental organizations may already be working on similar initiatives and can contribute expertise or help to staff certain workstreams, for example.
− Academia must be involved for access to relevant knowledge and methodologies. Research groups can contribute to broader studies or help develop the outcomes measurement methodology, for example.
Tool. 2.2 Stakeholder Identification and Role Definition
18 Annex Multistakeholder Collaboration for Healthy Living
2.3 Engage Different Stakeholders to Test the Concept
No templates are provided for this section as the format (e.g. survey or focus group) will highly depend on the concept. Teams should engage both experts and members of the target population in concept testing.
2.4 Articulate the Rationale for Multistakeholder Collaboration
Tool 2.4 Rationale for and Value of each Stakeholder
Name of potential stakeholder organization
Rationale for participation Value
Public sector
Private sector
Civil society & academia
e.g. in line with objectives or existing/planned initiative;
opportunity to raise additional funds
e.g. expertise, resources, network of contacts, community
communication
e.g. NGOs, community-based organizations, patient organizations
e.g. food and beverage, pharma, health
insurance, sporting goods
e.g. Ministry of Health, Ministry of Education,
Municipality
e.g. opportunity to build the brand; generate new business
opportunities; in line with sustainability objectives
e.g. expertise, products and services, workforce programs,
media campaigns, financial resources, human resources
e.g. in line with objectives of public body; synergies with existing/planned initiative
e.g. development of integrated NCD policy or unifying framework
for action; public awareness campaign; funds, infrastructure
Collaboration: Latest update:
Objectives − Anticipate how likely specific stakeholder organizations are to participate, and how they may be convinced to join by describing the
potential rationale for participation for each stakeholder − Define what each stakeholder could add to the process
Steps1. For each required stakeholder type identified in Template 2.2, list specific stakeholder organizations (by name) that may be involved2. Describe the potential rationale for participation for each stakeholder, with a broad view of why an organization may participate3. Define the value that each stakeholder could add to the collaboration
Notes − Several names for each required stakeholder type should be identified; mobilizing stakeholders will not be easy, and it may not be
possible to get certain “target organizations” on board. − The focus should be on stakeholder organizations that are both likely to participate and that can make a significant contribution. − It is important to tap into the expanded network of the initial working group to identify stakeholders that may participate and convince
them to do so.
Tool. 2.4 Rationale for and Value of each Stakeholder
19Toolkit for Joint Action
Tool 3.1 Checklist for Initial Project Team Meeting
Collaboration: Date:
Project team introduction
Background Workplan Logistics
Project team operating principles
Overall Healthy Living context and objectives
Personal/individualobjectives
Scale & scope
Challenges
Deliverables & timeline
Progress & results tracking
Roles and responsibilities
Project team structure/governance E-mail distribution list
Calendar management
Records/file management
Next steps
Setting a compelling vision for Healthy Living action
Engaging the right people in the right roles(expertise & buy-in)
Assigning responsibilities for key tasks
1
2 3 4
5
6
Key meetings, Jours fixes
3. Mobilize
3.1 Set Up Initial Working Group
Objective − Ensure an effective “kick-off” for the collaboration by thoroughly preparing for the first project team meeting
Steps1. Define the agenda for the meeting2. Prepare a high-impact presentation and discussion materials for the first meeting, which address all points in the above template
Notes − Schedule sufficient time for the first project team meeting. − Reserve time to review the overall Healthy Living context and to explore the personal/individual objectives of project team members. − Combine the initial meeting with a social event so that team members develop personal relationships early on.
Tool. 3.1 Checklist for Initial Project Team Meeting
20 Annex Multistakeholder Collaboration for Healthy Living
3.2 Define a Compelling Vision and Shared ValuesTool 3.2 Shared Values for Healthy Living Collaboration (Example)
Value Description Aligned?
Respect Esteem for the role of each individual stakeholder and each individual contribution, be it small or large, monetary or non-monetary. In addition, respect for individuals addressed through Healthy Living initiatives.
Yes
Dedication Acting with passion, energy and drive to make a multistakeholder collaboration work and support the promotion of Healthy Living, focusing on measurable outcomes.
Yes
Action orientation
Relentless focus on driving implementation of planned initiatives. Taking a pragmatic approach that is evidence based and aligns interests around a common goal without getting lost in endless iterations.
Yes
Trust Shared, profound belief that all stakeholders in a collaboration pursue the same primary objective of making an impact in the fight against NCDs, that all stakeholders act with honesty and fairness, and that potential conflicts of interest will be constructively addressed and solved.
Yes
Transparency Sharing of (and facilitating access to) relevant information for the promotion of Healthy Living while respecting individual privacy and institutional confidentiality. Openly stating interests and concerns and avoiding “hidden agendas”.
Yes
Open & honest communication
Truthfully exchanging information with other stakeholders. Candidly sharing perspectives and feedback when required, even when the message is difficult to deliver.
Yes
Evidence-based approach
Using the best available scientific and experiential evidence when making decisions. Using research and scientific studies as a basis for determining the best practices.
Yes
Innovation Highly novel and creative approaches to designing, resourcing and executing multistakeholderactions. Open to novel methodologies, novel resourcing mechanisms and fresh ideas.
Yes
Shared learning Articulating, capturing and sharing experiences and lessons with the immediate Healthy Living collaboration, with peers and the broader global community.
Yes
Perseverance & long-term commitment
Maintaining a long-term perspective on Healthy Living interventions. Persisting despite challenging circumstances.
Yes
Collaboration:
Objective − Agree on a set of shared values to align working styles and priorities and to pre-empt potential sources of conflict
Steps1. Review the list of values above and tailor it to the collaboration2. Describe each value in detail and discuss with all stakeholders whether they are aligned with each value
Notes − The above list of values has been tailored to multistakeholder collaborations working on Healthy Living actions, but may be modified
to match a specific intervention or local context. − Develop shared values with the initial working group and review them as additional stakeholders join. − Consider making the shared values visible, for example on a poster in the team room or on cards.
Tool. 3.2 Shared Values for Healthy Living Collaboration (Example)
21Toolkit for Joint Action
3.3 Frame the Joint Action and Define Success
Tool 3.3 Success Statement
Collaboration successHealthy Living impact Economic and social benefits
Comment on:
• Teaming
• Stakeholder engagement
• Effective collaboration/ health checks
• Relevant and “trackable”outcomes, e.g.- Awareness & knowledge- Behavioural changes- Physical and biochemical
changes- NCD prevalence &
mortality
Comment on:
• Impact on healthcare costs
• Productivity increases
• Quality of care
What will success look like?
Collaboration:
Success statement should include quantitative and qualitative targets
Objective − Align stakeholders around a clear and joint definition of “success” that addresses the aspired impact on Healthy Living, desired
economic and social benefits, and collaboration “health” and effectiveness
Steps1. Discuss jointly with all stakeholders what success means – overall and on each relevant dimension2. Review the success statement at regular intervals to check whether the collaboration is still on track to meet the overarching
objectives
Notes − Develop a success statement with the initial working group, and review as additional stakeholders join. − For “Healthy Living impact”, also refer to Tool 6.1a (Monitoring and Evaluation Design – Metrics). − For “Economic and social benefits”, also refer to Tool 6.1c (Monitoring and Evaluation Design – Benefits, Costs, System-ROI). − For “Collaboration success”, also refer to Tool 6.3 (Collaboration “Health” Check). − Also refer to Tool 1.4 (Critical Success Factors for Healthy Living Interventions).
Tool. 3.3 Success Statement
22 Annex Multistakeholder Collaboration for Healthy Living
3.4 Select Appropriate Stakeholders
Manage closely -critical
contributors
Keep informedKeep involved(lower effort)
Keep engaged
Private stakeholder
Public stakeholder
Civil society stakeholder
Tool 3.4 Partner Assessment and Prioritization
Potential stakeholder
Interest Power
Importantfactors Overall Important
factors Overall
Pub
lic
Stakeholder 1
Stakeholder 2
Stakeholder 3
Stakeholder 4
Priv
ate
Stakeholder 5
Stakeholder 6
Stakeholder 7
Stakeholder 8
Civ
il soc
iety
Stakeholder 9
Stakeholder 10
Stakeholder 11
Stakeholder 12
Evaluation Prioritization
Interesthighlow
low
high
Pow
er Stakeholder 4
Stakeholder 6Stakeholder 3
Stakeholder 12
Stakeholder 1Stakeholder 5Stakeholder 9
Stakeholder 8
Stakeholder 2
Stakeholder 11
lowmediumhigh
Comment on level of interest, e.g. Track record of
multistakeholder collaborations overall and in specific dimension Impression/
feedback from previous interactions
Comment on power to make an impact on Healthy Living,e.g. Standing/respect
within own sector/ region Access to relevant
contacts/resources/ experience Track record in
mobilizing/ managing resources
Collaboration: Latest update:
Legend
Stakeholder 10
Stakeholder 7
Objectives − Select partners for the collaboration according to their appropriate interest in the planned Healthy Living action(s) and their respective
ability to make an impact − Involve and manage stakeholders according to their interest level and power in the Healthy Living field
Steps1. For each stakeholder, evaluate their interest in the planned Healthy Living action(s) and their power to make an impact2. Plot stakeholders on the right-hand side of the matrix according to interest and power3. Define stakeholder involvement based on their position on the matrix
Notes − For final stakeholder selection, also consider factors such as organizational “fit” with other partners to ensure productive working
relationships and high-level support from an organization. − Start early to identify, assess and contact stakeholders – getting them on board will take time. − Be sensitive when communicating partner assessments and prioritization – do not trigger negative reactions when prioritizing certain
stakeholders over others. − Take a broad approach to involving stakeholders, but differentiate them by roles and responsibilities to keep the collaboration
effective.
Tool. 3.4 Partner Assessment and Prioritization
23Toolkit for Joint Action
Tool 4.1 Governance Structure for Healthy Living Action
Steering Group
Name 1Name 2…
• Provide overall guidance for collaboration
• Review progress at major milestones and evaluate outcomes data
• Review collaboration “health” checks and help resolve issues
• Decide on major budget items and key milestones such as final concept, go/no-go
• Help mobilize champions within their organizations
• Resolve escalated issues
Project management office
Name 1Name 2
• Conduct day-to-day project management
• Monitor progress against work plan and success criteria
• Coordinate training and communications
• Resolve issues or escalate to Steering Group
Project team
Workstream 1Name 1Name 2…
• Run activities with excellence: high level of commitment and solution mindset for Healthy Living
• Coordinate with project management and across workstreams
• Proactively address and resolve issues
Advisors
• Provide input on approach and direction of collaboration
• Provide expert advice on Healthy Living dimensions and collaboration “process” issues
• Help remove political barriers and obtain additional support
Name 1Name 2…
Workstream 2Name 1Name 2…
Collaboration: Latest update:
4. Build and Train
4.1 Define the Collaboration Governance Structure, Roles and Responsibilities
Objective − Ensure transparent and effective project governance for the Healthy Living action with clearly defined roles and responsibilities
Steps1. Select a Steering Group, involving representatives from key stakeholder organizations with a high level of interest and power to make
an impact (cf. Tool 3.4)2. Identify advisers who can provide expert advice on Healthy Living and/or support implementation of the action, e.g. by removing
political barriers or mobilizing additional resources3. Assign a project manager who is seen as “neutral” and supported by all key stakeholder organizations; the project manager should
have significant project management experience and skills required to align multiple interests in a complex collaboration4. Assign additional resources to the project management office5. Define and staff workstreams6. Define roles, responsibilities and meeting cadence
Notes − Meeting cadence may vary depending on the collaboration and phase, and can take place in person (preferred) or as a call (if
logistically required). The following meeting frequency is recommended: − Steering Group: every 4 to 6 weeks and ad hoc, if needed, to resolve issues − Advisers: quarterly, prior to key milestones and ad hoc as needed − Project management office: weekly or bi-weekly and ad hoc as needed − Project team: weekly and as needed
Tool. 4.1 Governance Structure for Healthy Living Action
24 Annex Multistakeholder Collaboration for Healthy Living
4.2 Establish the Championship Spine
Tool 4.2 Championship Spine
C = Champion
Championship spine across collaboration partner organizations Names of
champions Roles and responsibilitiesOrganization
1Organization
2Organization
3
Internal stakeholders
• … • …
• … • …
• … • …
C CC
C CC
C CC
External stakeholders
• … • …
C CC C
List names of key champions across different organizations
Describe roles and responsibilities of champions; e.g.:
• Communicate project progress, provide positive and constructive feedback
• Act as role models
• Review “health” checks and discuss relevant issues, celebrate good scores
• Celebrate examples of inspirational stories, celebrate successes
Collaboration: Latest update:
Objectives − Identify Healthy Living champions across multiple organizations, within the collaboration and beyond, and secure their support and
active involvement in the Healthy Living action − Involve champions in mobilizing their organizational unit and personal network to create broad momentum for Healthy Living action
and to identify and mitigate implementation risks
Steps1. Create a list with potential champions (by name and function) for all partner organizations and relevant stakeholders beyond the
collaboration2. Define roles and responsibilities for the champions, such as communication of project progress within their organizational units and
network, joint review of “health” checks and support in solving implementation issues3. Obtain each champion’s commitment to explicitly take on this role within his/her organization or network4. Define mechanisms on how best to communicate with champions, such as regular (e.g. monthly) joint calls or a specific e-mail box
and distribution list5. Update the champion list as individuals move on or new stakeholders come on board
Notes − Champions are individuals who strongly believe in, and proactively support, multistakeholder collaboration for Healthy Living and/or a
specific Healthy Living action. − Champions exist at all levels of organizations. They should be proactively identified and mobilized in organizational units that are
critical for delivering an action. − When selecting champions, consider the following questions:
− Does the champion openly communicate his/her dissatisfaction with the status quo and espouse the vision for the future? − Is the champion willing to make sacrifices to ensure the success of the collaboration? − Is the champion powerful within his/her organization and network? − Can the champion engage and inspire others?
Tool. 4.2 Championship Spine
25Toolkit for Joint Action
Tool 4.4a Resource Mechanisms
Resourcetype
Resource needDescription
Contribution
Q1* Q2* Q3* Q4* Total Public ** Private** Civil**
Financial (US$ XK)
(US$ XK) (US$ XK) (US$ XK)
Headcount• Project
mgmt.• Team
(FTE) (FTE) (FTE) (FTE)
Other, e.g.• Expertise• Knowledge• Products• Services• Infra-
structure• Education
e.g. medical services, drugs, food samples, team room
Special contractual arrangements: (e.g. public-private partnership, risk-sharing agreements)
*Replace with relevant time periods **Replace with relevant stakeholder groups
Collaboration: Latest update:
4.3 Establish Collaboration Agreements
No templates are provided for this section; collaboration agreements need to be developed with the involvement of legal departments and tailored to the local context and specific collaboration.
4.4 Define Resource Mechanisms and the Sharing of Benefits
Objectives − Ensure the availability of sufficient resources for the Healthy Living action − Define resource needs in detail over time (financial, headcount, other) and define each stakeholder’s contribution
Steps1. Define financial, headcount and other resource needs for relevant time periods (e.g. per quarter)2. Define the contribution of each stakeholder and summarize in relevant categories (e.g. by public sector, private sector, civil society or
showing the contribution of key stakeholders separately)3. Identify and evaluate innovative financing mechanisms such as public-private partnerships or risk-sharing agreements4. Set up a financial management and reporting system for the Healthy Living action with monthly reviews of spend vs budget
Note − This summary template should include additional details as needed, such as a bottom-up forecast of resource needs for relevant
workstreams or activities, accompanied by a more granular overview of contributions from each stakeholder.
Tool. 4.4a Resource Mechanisms
26 Annex Multistakeholder Collaboration for Healthy Living
Tool. 4.4b Benefit SharingTool 4.4b Benefit Sharing
Sector Stakeholder
Benefit
Proprietary data or know-
howPartnerships Economic/
financialMarketing benefits …
Public
Stakeholder 1
Stakeholder 2
Stakeholder 3
Stakeholder 4
Private
Stakeholder 5
Stakeholder 6
Stakeholder 7
Civil society & academia
Stakeholder 8
Stakeholder 9
Stakeholder 10
Collaboration: Latest update:
e.g. patient data, insights on
Healthy Living behaviours
e.g. access to partners that can be leveraged for other activities
e.g. increased sales, new business
opportunities, less absenteeism
e.g. increased brand awareness
from Healthy Living campaign
Objectives − Highlight the different types of benefits that will result from the Healthy Living action and assess how these benefits are split across
stakeholders − Motivate stakeholders to stay engaged and continue contributing by emphasizing the benefits
Steps1. List all stakeholders involved in the collaboration2. Identify sources of benefits from the collaboration (such as economic/financial benefits, data or know-how, access to partnerships or
marketing benefits)3. Define what each stakeholder gains from the collaboration
Note − This template can be used to facilitate a discussion of how to create win-win situations for different stakeholders. It is important to not
only focus on financial or economic benefits, but to also highlight non-financial, less tangible benefits that result from a Healthy Living collaboration.
27Toolkit for Joint Action
Tool 4.5 Managing Potential Sources of Conflict
Topic of conflict Questions to identify potential conflicts Potential approach Status
Mis-understandings
• Are the objectives of all stakeholders well understood, especially across public/private sector and civil society?
• Is there a mechanism to address culture and language differences in Healthy Living collaboration?
• Schedule sufficient time to allow stakeholders to articulate their perspective, especially at the start of a Healthy Living collaboration
Mistrust
• Do partners openly communicate their interests and goals in the collaboration?
• Is there a shared set of values specific to Healthy Living collaborations?
• Regularly ask each stakeholder to openly communicate their interests and goals
• Establish shared values• Openly discuss red flags across sectors
Mismatches of power
• Are operational responsibilities and decision-making power distributed in a way that is aligned with all stakeholders?
• Are all sectors fairly represented?
• Provide clarity on governance structure and decision rights, and align with all stakeholders
Misallocation of costs and benefits
• Does every partner benefit in a win-win scenario in this partnership?
• Are costs and benefits distributed fairly among all stakeholders?
• Transparently review cost and benefit split with all stakeholders
Mismatched partners
• Do stakeholders have matching goals and visions for Healthy Living action?
• Do stakeholders have complementary skill sets, strengths and needs?
• Review each stakeholder’s vision and goals vs. the collaboration objectives
• Conduct a skill gap analysis
Misalignment of time horizons
• Are all stakeholders committed to the collaboration in the long term?
• Are there plans in place to keep up the momentum?
• Ensure that collaboration is well equipped on the capabilities/assets that matter most
• Maintain right culture and operating model
Source: Adapted from Berger, Ida E., “Social Alliances: Company/Nonprofit Collaboration”
Collaboration: Latest update:
4.5 Manage Conflicts of Interest in Collaborations
Objective − Enhance the effectiveness of collaboration and chances of success by proactively identifying, anticipating and managing potential
sources of conflict
Steps1. Review potential sources of conflict (as listed on the above template) at the start of a collaboration and at regular intervals with the
project management team2. If a critical source of conflict is identified, jointly develop potential mitigation approaches with the relevant stakeholders3. Implement measures to pre-empt or solve the conflict and track the implementation of those measures
Notes − Multistakeholder collaborations are highly complex, and conflicts will certainly occur. Focus on identifying solutions rather than
discussing the conflict itself. − Refer to Berger et al (reference 34) for additional detail on the different types of conflict.
Tool. 4.5 Managing Potential Sources of Conflict
28 Annex Multistakeholder Collaboration for Healthy Living
4.6 Develop the Training Plan
Objective − Ensure the successful implementation of a Healthy Living action by preparing a comprehensive training plan early on and developing
and delivering high-quality trainings
Steps1. Lay out the project timeline2. Define trainings that will help successfully design, prepare and implement the Healthy Living action: include both collaboration
trainings (i.e. to ensure effective collaboration) and operational trainings (i.e. to ensure competent; high-quality implementation)3. Specify the targeted audience for both types of trainings
Notes − Trainings will be critical to delivering a Healthy Living action. − Do not underestimate the time and resources required for trainings. − Consider novel training methodologies like online training.
Tool 4.6 Training Plan
Collaboration training
• Introduction to multistakeholder collaboration
• Fundamentals of making multistakeholder Healthy Living action work
• Shared values
• Collaboration “health” checks
• Championship spine
• Decision-making (RAPID®)
• Other tool-specific trainings (e.g. NCD analysis, cost/benefit analysis)
• …
• Collaboration training (refreshers)
• Regular collaboration “health” check review
• Regular project review and discussion of key learnings
• Trainings targeted at specific issues that emerge in “health” check or risk assessment (e.g. communication)
• …
Operational training
• Introduction to multistakeholder collaboration
• Specific frontline roles and responsibilities
• Concept testing
• Execution preparation (by workstream)
• …
• Operational training (refreshers)
• Regular project review and discussion of key learnings
• Trainings targeted at specific issues that emerge in “health” check or risk assessment
• …
Initiation and preparation Execution and roll-out
Collaboration: Latest update:
Note: RAPID® is a registered trademark of Bain & Company
Tool. 4.6 Training Plan
29Toolkit for Joint Action
Tool 5.1 Milestone-based Output Strategy
Month 1 Month … Month … Month … Month … Month x
Advisors
Steering Group
Project Team
• Plus meetings as needed, e.g. for continued guidance or to resolve escalated issues
• Plus meetings to provide specific expert advice on Healthy Living or address political barriers or collaboration issues
Review situation analysis
Review high-level concept
Review final concept
Review outcome evaluation
Review situation analysis
Review collaboration concept
Select high-level concept
Review collaborationstructure
Agree on final concept
Go/no go decision
Review collaboration health
Review outcome evaluation and adapt
programme as needed
• Weekly/bi-weekly meetings/calls and ad hoc as needed
Collaboration: Latest update:
5. Deliver
5.1 Define Milestone-based Approaches to Joint Action
Objective − Effectively manage the Healthy Living action towards key project milestones
Steps1. Schedule Steering Group meetings/calls and define key agenda items and decisions for each meeting upfront2. Schedule adviser meetings working “backwards” from Steering Group meetings at which major decisions need to be taken; ensure
that relevant expert advice is available for Steering Group meetings3. Schedule weekly or bi-weekly project team meetings, depending on the type and phase of the Healthy Living action4. Regularly review key milestones and progress against project team milestones
Note − Working towards clear and pre-defined milestones will help the team and different workstreams stay aligned and focused on the most
critical deliverables.
Tool. 5.1 Milestone-based Output Strategy
30 Annex Multistakeholder Collaboration for Healthy Living
5.2 Take Go/No Go DecisionTool 5.2 Go/No Go Decision Point
Healthy Living impact
• Do we address a highly relevant Healthy Living issue in a target segment with unmet need?
• Will we achieve a significant behaviour change in our target group? Are we clear about the main drivers that will lead to behaviour change?
• Is the concept well defined and tested?
• Do we have agreed-upon metrics and a monitoring system in place?
Economic and social benefits
• Will the intervention decrease healthcare costs or lead to a productivity increase for the targeted population in the long term?
• Will the intervention have a positive impact on the quality of life and/or the quality of healthcare of the targeted population?
Collaboration success
• Have we considered how to work effectively as a team?
• Have we thought about how to solve potential conflicts?
• How likely are we to be able to keep up the commitment and momentum in the long run?
Collaboration: Latest update:
Objectives − Pursue a structured and transparent approach when making major decisions such as whether to implement a Healthy Living action − Consider all relevant dimensions, including the expected Healthy Living impact, economic and social benefits, and the success of the
collaboration itself
Steps1. Review the above list of key elements for a go/no go decision and tailor it to your Healthy Living action as needed: make sure to
address all major dimensions – Healthy Living impact, economic and social benefits, and collaboration success2. Go through the checklist and identify any unmet criteria3. If any decision criteria remain unchecked, discuss and implement ways to solve the issue. In extreme cases, this may require
redesigning the concept for a Healthy Living action.
Notes − Addressing and documenting all relevant elements of why a key decision is taken will help make high-quality decisions that “stick”, i.e.
that are not opened up for discussion later. − When making go/no go decisions, it is a good idea to review Tool 1.4 (Critical Success Factors for Healthy Living Interventions).
Tool 5.2 Go/No Go Decision Point
31Toolkit for Joint Action
Tool 5.3a Integrated Master Workplan
Activity/task Month 1
Month …
Month …
Month …
Month …
Month x
Steering Group
Workstream 1• Task 1• Task 2• Task 3
Workstream 2• Task 1• Task 2• Task 3
Workstream 3• Task 1• Task 2• Task 3• Task 4• Task 5
Workstream 4• Task 1• Task 2• Task 3• Task 4
Today
Comment on critical issues or interdependencies
Date Date Date Date
Collaboration: Latest update:
One-page format across all workstreams to maintain a “big
picture” view of the overall project and interdependencies
5.3 Manage the Work and Track Progress
Objectives − Obtain a convenient “big picture” overview of the overall project and interdependencies − Break the project down into relevant and actionable workstreams and tasks, and plan for the entire length of the project
Steps1. Define the project’s distinct workstreams.2. Break the workstreams down into tasks.3. Estimate how long it will take to complete each task given the resources available, and map the timing onto the project plan4. Point out any critical issues or interdependencies using call-out boxes5. Plot key meetings on the top row and ensure that the timing of the workstreams is in line with Steering Group meetings according to
the milestone-based approach (Tool 5.1)
Notes − Ensure that all relevant issues are addressed by a workstream − This one-page format will be convenient for project team discussions to monitor whether the overall project is on track, and which key
issues need to be addressed.
Tool. 5.3a Integrated Master Workplan
32 Annex Multistakeholder Collaboration for Healthy Living
Tool 5.3b Tracking Sheet
Workstreams / tasks Status Timeline ResponsibleWorkstream 1
• Tasks 1 • Day/month • …
• Tasks 2 • Day/month • …
• Tasks 3 • Day/month • …
Workstream 2
• Task 1 • …
• Task 2
• Task 3
Workstream 3
• Task 1 • …
• Task 2
• Task 3
• Task 4
• Task 5
Workstream 4
• Task 1
• Task 2
• Task 3
• Task 4
Collaboration: Latest update:
Objective − Track project progress on an individual task level in a simple and visual format
Steps1. List workstreams and tasks with associated timelines, and the resources necessary for completing a task2. Mark the status of completion with traffic light colours (red, yellow, green)
− Green: if a task is on track to be completed on time − Yellow: if there is a risk that a task will not completed on time with the required result − Red: if a task is not on track to be completed on time
3. For tasks marked red, create a back-up slide that details the key challenges and proposed solutions
Note − Another format that project management may find helpful is a list showing key tasks completed over the last week or two (since the
last review) and immediate next steps to be addressed until the next review.
Tool. 5.3b Tracking Sheet
33Toolkit for Joint Action
Tool 5.4 Decision Rights - RAPID®
e.g. final concept
e.g. go/no go for implementation
…
…
Key
dec
isio
ns
…
II
DI
I
… DP…
R
RP
… I
DD
D
D
D R
P
R
A
D
RAPID
ecommend: Recommend a decision or actiongree: Formally agree on recommendation – must be consulted, should not be ignorederform: Be accountable for performing a decision once madenput: Provide input to a recommendation – must be consulted, may be ignoredecide: Make final decision – “commit the organization to action”
Note: RAPID® is a registered trademark of Bain & Company
Collaboration: Latest update:
Identify critical decisions for the Healthy Living collaboration
upfront
5.4 Ensure a Decision-driven Approach
Objective − Define decision rights for critical decisions to fast-track the Healthy Living action
Steps1. Identify the critical decisions for the Healthy Living collaboration overall and for specific actions; start with the most important 3-5
decisions and potentially add other decisions later on2. Frame decisions appropriately; split into sub-decisions if necessary3. Assign decision roles (R, A, P, I, D)4. Install a structured decision process: design and specify interactions, critical meetings/committees, closure and commitment,
feedback loops5. Create a timeline for decision and execution, including key milestones6. Consider creating a decision calendar for ongoing, interconnected decisions
Notes − R (Recommend): there is only one R – should be with the individual/group who does 80% of the work to develop the
recommendation. − A (Agree): should be assigned sparingly – usually for extraordinary circumstances relating to regulatory or legal issues. − P (Perform): there may be multiple Ps – in some cases P may also be an Input. − I (Input): there can be multiple Is – but avoid too many; assign only to those with valuable, relevant information to potentially change
the decision. − D (Decide): there is only one D – locate the D at the senior level of the collaboration, where the decision needs to be made. Teams
that use RAPID often refer to “who has the D” (i.e. who is the decision-maker).
5.5 Actively Manage Internal Communication No template is provided for this section, but you can adapt the external communication plan (Tool 6.4) to design internal communications.
Tool. 5.4 Decision Rights - RAPID®
34 Annex Multistakeholder Collaboration for Healthy Living
6. Evaluate and Sustain
6.1 Define Metrics and How to Track Them
Tool 6.1 Monitoring and Evaluation Design – Metrics Selection
Process Awareness & knowledge
Healthy Living dimension Biomarkers NCD prevalence &
mortality
Pote
ntia
l met
rics
Expert advisory mechanism with representation from all key sectors and disciplines
Publication ofcollaboration MOU
Number of full-time staff dedicated to working on the intervention
Number of meetings of the coordinating mechanism per year
Launch and reach of a certain intervention/ campaign
Awareness of risk factors for certain NCD, e.g.- Obesity increases risk of
diabetes- Harmful alcohol
consumption increases risk of cardiovascular diseases
Awareness of measures to reduce NCD risk, e.g. - Regular physical activity
reduces the risk of obesity/ cardiovascular diseases
Knowledge about consequences of a certain NCD
Other______________________________________________
Diet – fruit, vegetable, oil and fat consumption, e.g.- Weekly fruit consumption
per capita - Preference of a healthy food
option over an unhealthy food option
Physical activity, e.g.- Median level of physical
activity- % of target population with
low levels of activity
Tobacco, e.g.- % of target population that
smokes daily- Average daily/ weekly
consumption
Medical screening & care, e.g.- % of population with check-
ups according to national plan
Other__________________________________
Overweight/obese, e.g.- Mean body mass index - % of overweight and obese
target population
Blood pressure, e.g.- % of target population with
raised blood pressure- Mean systolic blood
pressure
Blood glucose, e.g.- % of target population with
elevated blood glucose
Cholesterol, e.g.- % of target population with
raised cholesterol
Other ___________________________________________
Cardiovascular disease prevalence and mortality within certain target group
Diabetes prevalence and mortality within certain target population
Cancer prevalence and mortality within certain target population
Chronic respiratory disease – prevalence and mortality within certain target
Depression, e.g.- % diagnosed with
(threshold-) depression and/or anxiety
Other ______________________________________
Met
ho-
dolo
gy
Method:
Sample size:
Frequency:
Start date:
Method:
Sample size:
Frequency:
Start date:
Method:
Sample size:
Frequency:
Start date:
Method:
Sample size:
Frequency:
Start date:
Method:
Sample size:
Frequency:
Start date:
Short-term impact Long-term impact
e.g. survey, statistical data, medical examination
absolute and % of target population
monthly, quarterly, annually
Collaboration: Action:
Objectives − Ensure that the effectiveness of the Healthy Living action is monitored and evaluated − Regularly review outcomes and adapt the Healthy Living action as needed
Steps1. Go through the checklist and choose metrics that are relevant for the intervention2. For the metrics selected, identify the methodology to measure them (method, sample size, frequency)
Notes − Five main categories of metrics for Healthy Living action should be considered when selecting metrics:
− Process: this is particularly important during the early stages of the collaboration, when outcomes have not yet been realized. However, collaborations should not only use process metrics, but should also focus on action impact.
− Awareness and knowledge − Changes in Healthy Living dimensions − Biomarker changes − NCD prevalence and mortality
− Several metrics may be hard to measure, especially those related to changes within a particular Healthy Living dimension. Consider using proxies to assess the relevant dimensions (e.g. a survey instead of measuring actual physical activity).
− The summary template should include additional details focusing on the metrics that matter most and the methodology to measure them.
− Consider involving experts, e.g. academic research centres, to develop scientifically valid evaluation approaches where useful or needed.
Tool. 6.1 Monitoring and Evaluation Design - Metrics Selection
35Toolkit for Joint Action
Tool. 6.1 Monitoring and Evaluation Design - Output Format
Awareness & knowledge
Healthy Living dimension
NCD prevalence & mortality
Physical and biochemical changes
Comments Comments Comments Comments
Comments Comments Comments Comments
Diagnosed diabetes prevalence Unhealthy eating increases risk of
diabetesMonthly fruit consumption per capita
Target population with raised blood glucose (≥126 mg/dl)
NCD death rate per 100,000 by typeDiabetes is preventable Preference of fruit over sweets as snacks Body mass index
Comment on main driver for development, sustainability of
development, etc.
Collaboration: Action:
Objective − Report outcomes in a simple, clear and compelling manner as a basis to continuously assess and optimize the Healthy Living action
Steps1. Define when each metric will be measured2. Design a graphical reporting format, leveraging ideas from the above sample formats3. Plot and review outcomes with project management, advisers and at regular intervals with the Steering Group
Note − The charts on the above version of the template serve as illustrative examples. To present real data, each of these charts should be
presented on full slides.
36 Annex Multistakeholder Collaboration for Healthy Living
Fina
ncia
l & s
ocia
l ben
efits
Tool 6.1 Monitoring and Evaluation Design – Benefits, Costs, System-ROIC
ost o
f int
erve
ntio
n
Net present value (NPV) of all costs; i.e. initial set-up costs +
ongoing costs in today’s dollars
Net present value (NPV) of benefits; i.e. what would all the
future benefits be worth in today’s dollars?
Long-termoutput Proxy measurement
Value of proxy per
person per annum
% of target populationpositively impacted
Period of benefits
Start time Duration
Decreased Healthcare
cost
# of doctor visit per year
US$ X % 20XX Xyears
Cost of alcohol addiction
…
Increased productivity
# of sick days
Income earned
…
Costs Description Amount
Fixed annual costs
… US$ XK
Variablecosts
Total costs US$ XK
For each long-term output, think about what would be an easily measurable approximation
Ensure that the proxy is “monetizable”
Use multiple proxies if necessary but ensure they are mutually exclusive
Estimate the number (or percentage) of participants that could achieve each outcome
Assume one year of the intervention
Do not consider participants who would have achieved these outcomes without the intervention
Note: SROI = System Return on Investment
Collaboration: Action:
SROI= NPV(financial + social benefits)NPV(total costs)
Tool. 6.1 Monitoring and Evaluation Design - Benefits, Costs, System - ROI
Objectives − Highlight the financial and social benefits of a Healthy Living action and the costs required to generate those benefits − Compare different Healthy Living actions using a single metric (the System-Return on Investment (SROI)) to choose the most effective
intervention among different options
Steps1. Design an Excel spreadsheet that captures the benefit and cost projections of a Healthy Living action in line with the above template2. Estimate the financial and social benefits of the collaboration; use proxies where needed3. Capture the variable and fixed costs of designing and implementing the Healthy Living action4. Calculate the SROI using the above formula5. Discuss numbers within the collaboration and seek opportunities to optimize the benefit or cost side6. Share your benefit/cost assessment with other collaborations and compare SROIs to help identify the most effective Healthy Living
actions and to learn for future collaborations
Notes − Financial and social benefits may be hard to define; use estimates and proxies related to reduced doctor or hospital visits, reduced
absenteeism and higher share of full-time work. − It may be helpful to plot benefits and costs over time in one graph to provide a break-even point to illustrate the gap between
investment and “monetized” benefits. − SROI is a novel metric that compares the effectiveness of various Healthy Living actions; consider it an optional metric, as it is not
broadly established and not easy to calculate. − Consider partnering with academic research centres if you would like to use SROI (or a similar metric) to assess the financial and
social benefits of a Healthy Living action.
37Toolkit for Joint Action
6.2 Identify and Manage Implementation RisksTool 6.2 Implementation Risk Assessment for Healthy Living Action
Lasting value
Intent • Is there a clear vision?• Do we have alignment on goals and ambition?
Design • Is the action designed to have long-term impact?• Is the design of the action evidence based?• Do we have tools defined to achieve behaviour change?• Does the action leverage innovative and technology-enabled solutions?
Robustfinancials & operations
Financials • Do we have sufficient resources? • Do we have a transparent financial reporting system?
Operations • Do we have an achievable and sustainable plan in place?• Do we have clear roles and responsibilities?• Do we have clear decision rights?• Do we have a mechanism to resolve conflicts of interest?
Committedteam
Leadership/champions
• Do we have an effective and committed leadership team? • Do we have an effective championship spine in place? • Is the leadership team aligned on design and deployment?
Culture andcapabilities
• Is there a training and communication program?• Do we regularly run team “health checks”?• Are we motivated and passionate about the tasks ahead?• Do we have the necessary capabilities to deliver with excellence?
Medium Low
Level of riskNote: Actual questions to be tailored to each Healthy Living collaboration
Collaboration: Latest update:
High
Objective − Use a risk management approach to ensure the successful implementation of the Healthy Living action; this helps identify and
address critical issues early on
Steps1. Tailor the above risk assessment questions to your specific collaboration; make sure to address the dimensions “Lasting value”,
“Robust financials & operations” and “Committed team”2. Distribute the risk assessment questions as a survey to key stakeholders in the collaboration3. Assess the level of risk for each dimension using traffic lights4. Discuss high-risk areas with the project team and identify and implement risk mitigation measures5. Repeat the survey at relevant intervals
Note − The risk assessment summary template should include additional details specifying mitigating actions for high-risk areas.
Tool. 6.2 Implementation Risk Assessment for Healthy Living Action
38 Annex Multistakeholder Collaboration for Healthy Living
Tool 6.3 Collaboration “Health” Check
Areas of satisfaction/ dissatisfaction SuggestionsOverall satisfaction
Collaboration: Latest update:
100%
Percentage of responses
art
We should start to…
60
80
Promoters
Sta
We should stop
20
40
Passives
Stop
We should stop…
0
20
I wouldrecommend
this
Objectives &scope of
collaboration
My workcreatesvalue
Relevantpartners
onboard with
I candevelopmy skills
My activitiesand
deliverables
We havean effective
collaboration
We have funworking
together as
Detractors
e
We should continue to…this
collaborationto a
colleague
collaborationare clear
andachievable
value onboard withappropriate
level ofcommittement
my skillsand get
the coachingI need
deliverablesfor next
month areclear
collaborationmanagement
in place
together asa team
25%NPS 1.4 3.1 3.32.8 3.1 2.2 2.3Average
Con
tinue
Very dissatisfied Dissatisfied Satisfied Very satisfied
N = x out of x potential participants
6.3 Check the “Health” of the Collaboration
Objectives − Understand how satisfied/dissatisfied stakeholders in the collaboration are at a given time during the Healthy Living action as a basis
for managing collaboration “health” and effectiveness − Identify specific “pain points” in the collaboration
Steps1. Distribute a survey to all key stakeholders in the collaboration, incorporating elements from the above template; tailor specific
statements to the collaboration if necessary2. Incorporate a question to define the Net Promoter Score (NPS) (63): “On a scale from 0 to 10, how likely are you to recommend this
collaboration to a friend or colleague”?3. Calculate the NPS: split responses into promoters (9 to 10), passives (7 to 8), and detractors (0 to 6) and subtract % of detractors
from % of promoters4. Capture consolidated responses in the above summary template5. Repeat the “health” check at pre-defined intervals
Notes − The NPS is a pragmatic and widely used measure to assess overall satisfaction levels with one simple metric. − Involve champions (see Tool 4.2) in reviewing the results and defining and implementing corrective actions. − Maintaining the “health” of the collaboration is one of the most important factors that can make a Healthy Living action a success.
Stakeholders should invest sufficient time and resources in tracking and building the collaboration’s “health”.
Tool. 6.3 Collaboration “Health” Check
39Toolkit for Joint Action
6.4 Communicate with the Community and a Broader Set of StakeholdersTool 6.4 Communication Plan
Commspiece Date Audience Objective Channel Messenger Owner Details/
watch outs
When will this communication take place?
Who do we want to communicate to?
What do we want this communication to achieve?
How will the message be communicated?
Who will deliver the message?
Who is responsible for creating the communication and ensuring that the message is delivered?
What else needs to be considered? What could go wrong? Is the communication recurring?
Key messages: What are the 3-4 messages we want to communicate throughout the Healthy Living action?• …• …• …
Collaboration: Latest update:
Objective − Communicate the Healthy Living action broadly to build awareness of the action itself and momentum for Healthy Living in general
Steps1. Define 3-4 compelling key messages to communicate throughout the Healthy Living action2. Assign one responsible person for external communication3. Plan communication pieces and define details according to the above template
Notes − It may also be helpful to plot communication pieces over time to ensure they are planned around key events (such as the start of
implementation) and that there is a continuous flow of communication. − Effective communication should be concise, clear, brief and positive. Keep the following critical criteria in mind:
− Limit the number and length of messages − Use simple language − Recognize the time limitations of individual attention spans − Avoid negative language
− A message map can be helpful in designing a communication piece; it includes key messages at the top (ideally not more than three at a time), three supporting facts for each key message and three details (proof points) for each supporting fact.
Tool. 6.4 Communication Plan
40 Annex Multistakeholder Collaboration for Healthy Living
Tool 6.5 Lasting Impact on Healthy Living
Effective team
Leadership andchampions
• Committed and capable leaders in all stakeholder organizations
• Broad base of active and influential champions
• Mechanisms to get new leaders onboard and champions in place
Culture andcapabilities
• Effective training and communication programme
• Collaboration health checks operational
• Required capabilities in place
Long-term funding
Resources • Long-term funding secured (financial and non-financial)
Reporting • Transparent reporting established
Effective processes
Repeatability • Process design and documentation that allows repeating the intervention in an effective and efficient manner
• Monitoring systems in place to anticipate change
Transferability • Process design allows for easy transfer of information to other local entities
Continuous learning
Operations • Continuous review and improvement of operational efficiency and effectiveness
Collaboration • Continuous review and improvement of collaboration effectiveness
Collaboration: Latest update:
6.5 Sustain the Collaboration
Objective − Design and execute the Healthy Living action for lasting impact
Steps1. Evaluate the collaboration and the specific Healthy Living action using the above success criteria2. Update designs and/or execution plans accordingly to enable a lasting impact3. Repeat the assessment at pre-defined intervals
Notes − Four main dimensions are critical for lasting impact: an effective team, long-term funding, effective processes and continuous
learning. − The summary template should include additional details specifying mitigating actions for areas marked red.
Tool. 6.5 Lasting Impact on Healthy Living
41Toolkit for Joint Action
6.6 Capture Learnings for Future Collaborations
Collaboration:
Block Learnings
Understand
• e.g. “Segmentation of the population has allowed us to focus our limited resources on the segments with the largest need and highest potential for impact”
Align & Design
• e.g. “Integrating tools aimed at changing behaviours … has allowed us to come up with an innovative concept that will really make a change”
Mobilize
• e.g. “Investing time in identifying the right set of stakeholders has really paid off, as …”
Build & Train
• e.g. “A structured approach to identify and leverage champions across multiple organizations has helped to engage broad groups and amplify the impact”
Deliver
• e.g. “Establishing transparent decision rights has significantly accelerated our decision-making, despite the complex collaboration structure”
Evaluate & Sustain
• e.g. “Agreeing on the right metrics took us some time. However, ultimately our set of metrics was highly valuable to monitor outcomes and optimize our approach. For example, …”
Objectives − Review learnings related to all building blocks to optimize the collaboration going forward − Share learnings with other collaborations to contribute to Healthy Living around the world
Steps:1. List key learnings from your collaboration for each building block and review with relevant stakeholders2. Potentially conduct a brief survey to capture individual learnings from different stakeholders3. Share learnings with other collaborations within your region and beyond, e.g. by posting on a website
Notes − This one-page summary template can include a more detailed case study of one or more building blocks to share with other
collaborations. − Potentially share outcomes data with other collaborations.
Tool. 6.6 Learning for Future Healthy Living Collaborations
42 Annex Multistakeholder Collaboration for Healthy Living
Appendix – Definition of Healthy Living Risk Dimensions
This Appendix defines six examples of Healthy Living dimensions (unhealthy diets, physical inactivity, tobacco use, harmful use of alcohol, depression and lack of medical screening and care). These dimensions are not comprehensive, but rather were chosen to exemplify Healthy Living. These definitions are largely based on WHO publications, but governments or public health bodies may have different recommendations. When defining the relevant Healthy Living dimensions, please consult all local and relevant references.
Unhealthy DietMany people around the world do not adhere to healthy diets. According to the WHO, a healthy diet consists of the following components (40):
− Calorie intake: achieving a balance between energy intake from food and energy expenditure from physical activity to maintain a healthy weight
− Salt intake: limiting sodium consumption from all sources (less than 5 grams per person per day on population level) and ensuring that salt is iodized
− Fruit/vegetable consumption: increasing the consumption of fruits, legumes, whole grains and nuts; at least five total servings (400 grams) of fruit and vegetables per day
− Fat intake: limiting energy intake from total fats (not to exceed 30% of total energy intake), and shifting fat consumption away from saturated fats to unsaturated fats, and moving towards eliminating trans fatty acids from diet
− Sugar intake: limiting intake of free sugarsFurthermore, a healthy diet should include an appropriate amount of vitamins and minerals (59).
Physical InactivityIndividuals are considered to be physically inactive if they do not meet the WHO recommendations for physical activity (60; 61), summarized below:
− 5-17 years old: a minimum of 60 minutes of moderate to vigorous physical activity daily, mostly aerobic and incorporating at least three vigorous training sessions per week, including those that strengthen muscle and bone
− 18-64 years old: at least 150 minutes of moderate aerobic physical activity, or 75 minutes of vigorous aerobic physical activity, or an equivalent combination of both of them throughout the week, including muscle-strengthening activities on two or more days per week
− 65 years old and above: same amount of physical activity as 18-64 years old; when adults of this age group cannot do the recommended amounts of physical activity due to health conditions, they should be as physically active as their abilities and conditions allow
Tobacco UseAccording to the WHO Framework Convention on Tobacco Control (62), member states are “determined to protect present and future generations from tobacco consumption and exposure to tobacco smoke”. In 1998, the WHO established the Tobacco Free Initiative to focus attention, resources and action on tobacco use.
Harmful Use of AlcoholThe WHO defines harmful use as “a pattern of psychoactive substance use is damaging to health” (63). The damage may be physical (e.g. hepatitis following injection of drugs) or mental (e.g. depressive episodes secondary to heavy alcohol intake). Harmful use commonly, but not invariably, has adverse social consequences; social consequences in themselves, however, are not sufficient to justify a diagnosis of harmful use.” Harmful use of alcohol is particularly difficult to define. It generally encompasses drinking that causes detrimental health and social consequences for the drinker, the people around the drinker and society at large, as well as the patterns of drinking that are associated with an increased risk of adverse health outcomes (64). Some countries have guidelines for alcohol consumption, and these guidelines could be useful when defining relevant thresholds.
Depression This example dimension reflects Healthy Living as it relates to mental health. The WHO states that there are insufficient resources to diagnose, treat and prevent mental disorders, given global spending on mental health of less than US$ 2 per person per annum and less than US$ 0.25 in low-income countries (65)
According to the WHO, depression is a relatively common mental disorder and may significantly impact one’s ability to function at work. The WHO defines two forms of diagnosed depression (66):
− Unipolar depression (also known as major depressive order): In their typical depressive episodes, the person experiences depressed mood, loss of interest and enjoyment, and reduced energy leading to diminished activity for at least two weeks. Many people with depression also suffer from anxiety symptoms, disturbed sleep and appetite, and may have feelings of guilt or low self-worth, poor concentration and even medically unexplained symptoms. Depending on the number and severity of symptoms, a depressive episode can be categorized as mild, moderate or severe. An individual with a mild depressive episode will have some difficulty continuing with ordinary work and social activities, but will probably not cease to function completely. During a severe depressive episode, it is very unlikely that the sufferer will be able to continue with social, work or domestic activities, except to a very limited extent.
− Bipolar mood disorder: This type of depression typically consists of both manic and depressive episodes separated by periods of normal mood. Manic episodes involve elevated or irritable mood, over-activity, pressure of speech, inflated self-esteem and a decreased need for sleep.
The above definition does not include “minor depressive disorder” or undiagnosed short-term depression, which means that the real levels of depression in a society are difficult to ascertain.
43Toolkit for Joint Action
Lack of Medical Screening and CareThe lack of medical screening and care is a dimension that will vary significantly based on the specific Healthy Living concern. For example, if an intervention addresses diabetes, one could consider access to diabetes screening clinics and/or primary care physicians. Alternatively, an intervention on mental health should consider access to skilled professionals and support systems.
By means of illustration, below are some examples of common definitions: − Screening rate (for a particular condition) per 1,000 population (e.g. mammography and cervical cancer screening per 1,000 females) − Number of practicing mental health specialists per 1,000 population − Percentage of patients with access to necessary NCD medicines (e.g. percentage of diabetes patients with access to necessary
treatments) − Number of primary care physicians/nurses per 1,000 population − Number of hospital beds per 1,000 population
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