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Trieste Forum on Science and TechnologyImpact on Society and Economy
Antonio Sfiligoj
Collaborative entrepreneurship and emerging new investment models
Trieste, mar 5th, 2013
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New and Small, innovative firms are Key to employment and economic growth …Nature or nurture?
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Democratizing Innovation
Bringing ideas, discoveries to Market
Innovating,Today
Collaborating,Today
Financing,Today
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Innovating, Today
Science, Interaction, Test, Design, Make, Test
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Invention InnovationInnovation
Linear innovation modelLinear innovation model Dynamic innovation modeDynamic innovation mode
Build to forecasted demandBuild to forecasted demand Sense need and create marketSense need and create market
IndependentIndependent InterdependentInterdependent
Single disciplineSingle discipline Multiple DisciplineMultiple Discipline
Product functionsProduct functions Value to customerValue to customer
Local teamsLocal teams Globalized teamsGlobalized teams
The Perceived Nature of Innovation is Changing
From To
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The collapsing cost of product building (NOT of company building). • commoditization of technology.
(Cameras, sensors, …)• Crowdsourcing of infrastructure.
Huge computing power and the capability to scale rapidly.
Rapidly prototyping something and seeing if it works.
“ A CULTURE (AND POLICIES) SUPPORTING POSITIVE FAILURE”
The democratization of innovation
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?MANY
INTERACTIONS OUTSIDE !
CrowdsOutside
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The Key Roles of Lead Users
Define The Problem Exploit the Potential of Therapies based on Autologous Stem Cell
DISCIPLINE OF NEED DEFINITION
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VivaBioCell – Italy – Bringing Stem Cell Tissue Engineering in Every Hospital
GMP: good manufacturing practice
VivaBioCell’s GMP-in-a-boxClean Room Cell Facility
• MAXILLO-FACIAL SURGERY• ORTOPEDICS• VETERINARY
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The Customer Development Process (*)
(*) Four Steps to the Epiphany – Successful Strategies for Products that Win – Stephen G. Blank 2006
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Collaborating, Today
Become Players in Global Ecosystems
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MarketOpportunity
Incubators, DevelopmentGencies, Support Business Organizations ..
Company B
Business Angels
Investors
R&D Centre
Company A
Collaborative Entrepreneurship
Min. T-to-Mkt
=> Max. Competitive Adv.
*) Ref: COLLABORATIVE ENTREPRENEURSHIP, How Communities of
Networked Firms Use Continuous Innovation to Create Economic Wealth
Raymond E. Miles, Grant Miles, and Charles C. Snow
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CLIENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
CLIENTSEGMENTS
Business Model 9 Building Blocks
13
VALUE PROPOSITION
COST STRUCTURE
CLIENTRELATIONSHIPS
CLIENTSEGMENTS
KEY COMPETENCIES
RESOURCES
KEY ACTIVITIES
REVENUEFLOWS
DISTRIBUTION CHANNELS
KEY PARTNERS
12
3
4
5
8
6
7
9
Business Model Generation – Alexander Osterwalder, 2010
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ATHONET’S PRIMOShrinking costs of technology have allowed to design a breakthrough compact portable Mobile Gateway.
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PRIMOLow Cost Mobile Gateway is ideal for Rural Communications
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So, it’s Nurture …!What Strategies ?
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Research & Invention
BusinessModel
Process
Product/ServiceApplications
CustomerValue
MarketDemand
Public Policy Environment
Innovation Infrastructure
Innovation Framework: Fostering R&D is NOT Enough
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“Italian SMEs, have since long implemented different forms of collaboration and integration among them. To answer the economic crisis and the new challenges posed by the global economy, SMEs today need types of aggregation that are more flexible and innovative than traditional ones, in order to increase their competitiveness without giving up their autonomy”.
«Contratto di Rete di Impresa»National Law 33 - 2009Supporting Collaborative Entrepreneurship Market
Opportunity
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The “Contratto di Rete”
Must indicate :• strategic objectives re. innovation and competitiveness of
the participants, the agreed metrics to measure progress towards objectives
• A programme for the network , specifying rights and obligations by each participant, how to implement
• The governance process,• A common asset fund
The Tax facility consists of suspension of tax on the profits that the parties set aside in a special reserve to be used to fund the investments foreseen in the network program
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583 Contracts / 2803 SMEs in 2012
2000 Contracts/ 15.000 SMEs
in 2016
• More Patents• More Foreign Investments• More Quality Certifications• More Profits and Growth
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Financing, today
CrowdFunding, Business Angels, Venture Capital
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Discipline of Market
SPEED is Key
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The Customer Development Process (*)
FFF, CROWDFUNDINGFoundations /Gov’t
AcceleratorsBUSINESS ANGELS VENTURE CAPITAL
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Italian Crowdsourcing Platforms
• www.kapipal.com• www.eppela.com• www.starteed.com• www.produzionidalbass
o.com• www.boomstarter.com• www.crowdfunding-
italia.com• www.sum_molo.comsectorial• www.musicraiser.com• www.cineama.it• www.shinynote.com• www.iodono.com
13 M EUR have financed 3.000 projects
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Incubator-Accelerator Case: H-Farm
H-Farm explores the frontiers of the internet in search of dynamic business models and new forms of communication.We look for people passionate about the internet, the innovators who are shaping tomorrow's world.We look for new ideas that truly innovate and simplify technology.
…. And 16 other Start-Ups
Portfolio
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Law, n. 179,2012. Taxation Advantages for “Restart Italia”.
«Legge Sulle Start-Up»Supporting New Firms, Credit, Private (Angel) Investors and Incubators Investment
Opportunity
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Global Collaborative Entrepreneurship
SMEs InvestorsVC
InvestorsExperts
HRR&D Lead
Users
REGION B
SMEs ExpertsHR
R&D LeadUsersVC
Investors
REGION A
Connecting Innovation Ecosystems
REGION B
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Let's Collaborate !
Strategies for Full Employment
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