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Danny OverstreetOCLC Online Computer Library Center
August 20, 2004
“E-Book Teamwork: Award Winning Tools for Coaches and Trainers”
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OCLC Online Computer Library Center
Innovative approaches …Innovative approaches …
… to get books in the hands of patrons… to get books in the hands of patrons
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OCLC Online Computer Library Center
NetLibrary -- thelargest eBookcollection
More than 72,000 titles
3,800+ publicly accessible
From over 450 publishers
46% of titles published since 2002
90% of content being added is frontlist
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OCLC Online Computer Library Center
eBook Growth
19,000 titles added in last 12 months
3,000 new titles in last 90 days
Average of 6.4 million page views / month
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OCLC Online Computer Library Center
Usage Growth
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
Aug 2001 Jan 2002 Jan 2003 Jan 2004 Jul 2004
eBook Page Views
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OCLC Online Computer Library Center
… and More ContentComing Soon!
700 Spanish titles
Chinese language titles
300 French titles – Fall 2004
Audio Books – Fall 2004
Bestsellers, book club favorites, award-winning authorsand more
Seamless integration with your NetLibrary collection
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OCLC Online Computer Library Center
User Interface Changes
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OCLC Online Computer Library Center
User Interface Changes
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OCLC Online Computer Library Center
Top 10 NetLibrary SubjectsLifetime(Academic Libraries)
Social Sciences: General
Business, Economics & Management
Medicine
Education
Arts
Religion
PhilosophyHistory; World and General
Literature
Computers
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OCLC Online Computer Library Center
Top 5 Titles AccessedLifetime(Academic Libraries)
Title Accesses
The Death Penalty : For and against {Point/counterpoint} 466
A Raisin in the Sun : Notes ... 303
Unveiling Kate Chopin 292
Kate Chopin's Private Papers 268
Flannery O'Connor {Bloom's Major Short Story Writers} 257
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OCLC Online Computer Library Center
Top 5 – GALILEO LibrariesShared Turnaways ofSOLINET Materials(Academic Libraries)
Title Accesses
Material Girls : Making Sense of Feminist Cultural Theory 389
The Life and Times of Sir Thomas Malory {Arthurian Studies, 0261-9814 ; 29} 142
Modernism, Medicine & William Carlos Williams {Oklahoma Project for Discourse and Theory} 117
Fast Food Nation : The Dark Side of the All-American Meal 105
The Elusive Quest for Growth : Economists' Adventures and Misadventures in the Tropics 101
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OCLC Online Computer Library Center
Effective UseCollection & Usage Reports
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OCLC Online Computer Library Center
Single most important step to ensure adoption
Some libraries have increased usage 300-500%
OCLC will create collection set -- Free
Records available for 90 days on FTP server
Coordination required with library’s technical staff
Effective UseLoading MARC Records
Integrating MARC records into your OPAC
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OCLC Online Computer Library Center
Usage of Amigos Collection increased 100%, when comparing 3
months before/after loading MARC records
Usage of collections became more widely distributed across
subject areas after loading MARC records
Anecdotal evidence to show that as students and faculty become
more familiar with eBooks, demand will increase
University of Texas Experience with E-Books
Source: Dennis Dillon. E-books: The University of Texas experience, part 2. Library Hi Tech. 19.4 (2001).
Effective UseLoading MARC Records
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OCLC Online Computer Library Center
Printed books usage rate =50% / year
4 million of 8 million titles circulated
Ebook usage rate = 200% / year
20,000 accesses of 10,000 titles
Effective UsePrint vs eBook Usage
Source: Dennis Dillon. E-books: The University of Texas experience, part 2. Library Hi Tech. 19.4 (2001).
University of Texas Experience with E-Books
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OCLC Online Computer Library Center
Effective UseActivating Links in FirstSearch
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OCLC Online Computer Library Center
Effective UseActivating Links in FirstSearch
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OCLC Online Computer Library Center
Effective UseActivating Links in FirstSearch
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OCLC Online Computer Library Center
Effective UseActivating Links in FirstSearch
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OCLC Online Computer Library Center
Authentification by: IP Address / Range
User name & password
Secure referring URL
Patron can access remotely, if: Library has remote patron authentification system
Username/password needed only for remote checkout
Effective UsePatron Access
Remote Access to eBook Collections
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OCLC Online Computer Library Center
Average Session Length = 23 minutes
Average Time in a Book = 5-15 minutes
Effective UsePatron Access
Access Patterns
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OCLC Online Computer Library Center
Shared Collections (e.g. SOLINET collections)
TitleSelect (NetLibrary’s online catalog, select individual titles)
TitleDirect (online profiling and notification service)
Patron Driven Acquisition Reduces turnaways
Guarantees 2 circulations
Can limit expenditures with pre-defined spending caps
Wayne State University study (http://www.ala.org/ala/acrl/acrlevents/lsutton.PDF)
Effective UseCollections Development
Collection size drives usage
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OCLC Online Computer Library Center
Links from referring sites (e.g GALILEO, Library Website)
Customizing website with your library’s logo
eBook Tool Kit (http://www.netlibraryebooktoolkit.com/promoting)
Promotional materials (e.g. posters, bookmarks, pens)
Press releases, Ebook events, newsletter articles
Email to patrons
Effective UseMarketing
Create awareness for Ebooks
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OCLC Online Computer Library Center
Effective UseTraining & Reference
Use eBook of the Month & Publicly Accessible Title Used as training tool
Unlimited access
eBook On-line Demo
QuickStart Guides
Training & reference tools
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OCLC Online Computer Library Center
Effective UseSummary
Collection and Usage Report Analysis
Loading MARC Records
Collection Development for Popular Titles
Activating Links in WorldCat/FirstSearch to NetLibrary eBooks
IP Authentication for Seamless Remote Access
QuickStart Guides for Patrons
Using eBook of the Month or publicly accessible title for concurrentuser instruction
Key Strategies for Effective Use: