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PwC’s practical guide for a new business language
September 2015
Implementing integrated reporting
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The reporting challenge
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‘Many organisations are finding that a fundamental change in reporting requires much more than a focus on the end report. It requires a deeper understanding of all the building blocks of the business value creation process.’
– Paul Fitzsimon PwC Head of reporting and Chief Accountant
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The proposed roadmap Three fundamental foundations
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1 Materiality analysis • Understanding material issues for the business,
based on investors and other stakeholders’ input.
2 Value creation
3 Evaluating impact
• Understanding how a particular organization creates value for all its major stakeholders.
• Monitoring the indicators that capture the impact of the strategy and operations, and using them to report your value creation story to investors and other stakeholders.
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PwC’s roadmap
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Materiality analysis
Look at the outside world end engage with your
stakeholders
Materiality analysis
A new business language
x x
Based on these three foundations, our roadmap sets out five stages to introduce and and embed integrated reporting in an organization
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Emphasis on practical Extract of pages 16 and 19 of the guide
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September 2015 Implementing integrated reporting
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Stage 1: Look at the outside world and engage effectively with your stakeholders to identify issues that are material to the organization’s future success
1. Have you identified and prioritised your stakeholders and assessed how you engage with them?
2. Have you considered the business opportunities and risks arising from megatrends?
3. How well do you understand your competitive position in the market?
4. How do you assess materiality?
Guiding questions for management teams
The cumulative benefits to your reporting
1. Stakeholder engagement process
2. Value chain map
3. Analysis of operational context and competitors
4. Materiality matrix
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Stage 2: Determine your stakeholder value proposition and refresh your strategy
1. How do you define value for your stakeholders?
2. How do you create value for your stakeholders?
3. Is your strategy resilient for the short, medium and long term?
4. Should you refresh your strategy and goals to reflect all your material issues?
x x
Guiding questions for management teams
The cumulative benefits to your reporting
1. Definition of value
2. Improved risk reporting
3. Value creation process
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Stage 3: Align your internal processes to your strategy
1. How does your organisational culture and behaviour support delivery of your strategic objectives?
2. Is your integrated management information enabled by systems and processes?
3. Can you link your strategic objectives to your suite of management information?
Guiding questions for management teams
The cumulative benefits to your reporting
1. Value drivers
2. Qualitative disclosures of connectivity
3. Relevant KPIs
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Stage 4: Develop your integrated dashboard that brings together all the relevant information that is needed
1. Can you communicate to the rest of your organisation how your strategy delivers value to stakeholders?
2. Can you ensure that your management information provides holistic insight to the board and other decision makers?
3. Do you make decisions based on holistic management information?
4. Do you have the right data to drive your decisions?
5. How do you evaluate your impact and is it incorporated into your dashboard?
Guiding questions for management teams
The cumulative benefits to your reporting
1. Connected insights into relationships between stakeholders value and impact
2. The integrated dashboard breaks down silos between departments
3. Reduced reporting burden, as the integrated dashboard combines several (pre-existing) reports into one
4. Communication toll on how the organization creates value
5. Measurement of impact: Total Impact Measurement and Management
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Stage 5: Integrate your reporting for a better investor dialogue
1. Within your existing reporting process, have you nominated a multidisciplinary steering group?
2. Has the board provided the steering group with clear vision? What story is to be told?
3. Have you nominated one responsible writer?
4. Have you started on a blank page and determined the scope and boundaries?
5. Are you using the connectivity matrix as the storyline?
6. Is there a clear communication plan for how to improve the use of the annual report within your investor dialogue?
Guiding questions for management teams
The cumulative benefits to your reporting
1. External reporting becomes more valuable for your investor dialogue, and for the dialogue with other stakeholders.
2. External reporting becomes the solid basis for continuous and fundamental improvement of your reporting and alignment of internal and external reporting
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What integrated reporting can deliver
September 2015
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Implementing integrated reporting
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What integrated reporting can deliver
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‘Measuring and reporting the total impact of the company’s activities across social, environmental, fiscal and economic dimensions contributes to the long-term success of the organisation’ 75% of global CEOs surveyed
PwC 17th Annual CEO survey
Companies on the IR journey say they see:
• Better understanding of business opportunities and risks through the
organisation (65%)
• Improvements in decision making (79%)
• More collaborative thinking about targets and goals by the board and strategy
departments (78%)
Blacksun (2014) Realising the benefits, the impact of integrated reporting.
Survey of IIRC’s pilot companies.
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Link to the guide:
http://www.pwc.com/gx/en/audit-services/publications/assets/pwc-ir-practical-guide.pdf
Contacts:
© 2015 PricewaterhouseCoopers. Todos os direitos reservados. Neste documento, “PwC” refere-se a PricewaterhouseCoopers Brasil, firma membro da PricewaterhouseCoopers
International Limited, constituindo-se cada firma membro da PricewaterhouseCoopers International Limited pessoa jurídica separada e independente.