Download - App Annie Index: 2014 Retrospective
App Annie Index: 2014 Retrospective — Top App Trends of 2014
Table of Contents EXECUTIVE SUMMARY……………………………………………………………………………...3
TOP APP TRENDS OF 2014……………………………………….……………………….............4 Trend 1: Google Play Increased Its Lead Over iOS in Worldwide Downloads……........5 Trend 2: App Superpowers’ Revenue Soared in 2014, While BRIC Looks to Rock in 2015………..………………………………..…………...…………....…...6 Trend 3: Messaging Apps Extended Their Reach as Gateways to New Audiences…………………………………………………………...…....7 Trend 4: Travel & Transportation Apps Led Surge in the Sharing Economy…..…………………………………………………………………….…....8 Trend 5: Mobile Video Streaming Moved Up in Popularity ...……….…………………....9 Trend 6: Silver Screen Icons Had Sizable Mobile Impact...…….……………………….10 Trend 7: Demographics Skewed Female for Social Networking and Photo and Video……....………...……………………………………….……………..11 Trend 8: ‘Super Casual’ Gaming Had a Superb Year………..…………………………..12 Trend 9: Local Expertise Drove Music App Growth in 2014…………………………….13
TOP APPS AND PUBLISHERS BY COUNTRY…………………………………………………..14 Worldwide……………………...……………………...……………………...………………15 Brazil……………………...……………………...……………………...…………………….17 China……………………...……………………...……………………...…………………....19 France……………………...……………………...……………………...…………………..21 Germany...…...……………...……………………...……………………...…………………23 Japan……………………...……………………...……………………...…………………....25 Russia……………………...……………………...……………………...…………………..27 South Korea……….……………………...……………………...………………..………....29 United Kingdom……………………...……………………...……………………...………..31 United States……………………...……………………...……………………...…………..33
TOP COUNTRIES AND CATEGORIES FOR THE iOS APP STORE…………….…………..35 Top Countries………………………………………………………………………………...36 Top Categories……………………………………………………………………………….36
TOP COUNTRIES AND CATEGORIES FOR GOOGLE PLAY………………………………..37 Top Countries………………………………………………………………………………...38 Top Categories……………………………………………………………………………….38
ABOUT APP ANNIE………………………………………………………………………………...39
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© App Annie 2015 2
App Annie Index: 2014 Retrospective — Top App Trends of 2014
EXECUTIVE SUMMARY
In 2014, we saw mobile apps and app stores rise even further in prominence, making us
excited for new opportunities in 2015. Over the past year, there were numerous new trends
including the rise of ‘super casual’ gaming, explosive growth in the sharing economy, and the
emergence of messaging platforms as the dominant option for publishers looking to expand
into new regions. In this Retrospective, we will reveal and discuss a variety of trends to help
you make smarter business decisions.
Some of the findings include:
● In a year that saw Flappy Bird take the app world by storm, single-tap ‘super casual’ gaming rose to prominence.
● On-demand transportation apps enjoyed massive growth, with top companies Uber
and Lyft riding the disruptive wave to multi-billion dollar valuations.
● Following the evolution of messaging apps into diverse, multi-functional platforms, they
emerged as the de facto avenue for foreign and domestic publishers looking to
distribute content to large audiences.
Harness the power of these findings and more, in addition to listing of the top headline trends
of 2014, with insights into the top-growing countries, categories, and app stores.
Thank you for downloading the App Annie Index: 2014 Retrospective.
http://www.appannie.com/intelligence/
© App Annie 2015 3
App Annie Index: 2014 Retrospective — Top App Trends of 2014
TOP APP TRENDS OF 2014
http://www.appannie.com/intelligence/
© App Annie 2015 4
App Annie Index: 2014 Retrospective — Top App Trends of 2014
1. Google Play Increased Its Lead Over iOS in Worldwide Downloads
In 2014, Google Play built on its lead over the iOS App Store, amassing nearly 60% more worldwide app
downloads than iOS.
Figure 1: Worldwide iOS vs Google Play Downloads
However, iOS maintained its large advantage in monetization, generating over 70% more yearly app
revenue than Google Play. However, both stores experienced strong revenue growth in 2014.
Figure 2: Worldwide iOS vs Google Play Revenue
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© App Annie 2015 5
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