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App Monetization: Why your ad revenue is not satisfying
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App downloads, ok
Active users, good
Why it doesn’t lead to revenue growth?
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1 2
Low CPM Users unhappy with ads
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1Inadequate CPMIs it because of market itself?
Or just my app?
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Adv.Pub.
100% 40%
Neither the market situation nor your app is a problem
The commission takes a big part of your revenue
When advertiser pays $100 for media fee, a publisher takes only $40 on average
$$$ $$$Fee /Commissions
Fee /Commissions
Fee /Commissions
Fee /Commissions
Demand Side
PlatformsAd Exchange
Supply Side
PlatformsAd Network
Middle Man
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HOW TO INCREASE YOUR CPM
First, Remove the middleman
can save up to 15% of your media fee.
But, it requires you your own ad-server.
Direct sales to advertisers
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Second, Lower the commission
It is not easy to sell inventory all by yourself.
Check the list below to find a perfect partner
• Commission: the lower is the better
• Transparency: you know how much revenue your
media is actually making
• Control: you have control over minimum price set-up
and creative approval
Simplify your trading process
& Find a low commission partner.
HOW TO INCREASE YOUR CPM
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① Manage your direct-sales ads at ease
and get free access to the advanced ad server
What’s available
Targeting Option
OS : iOS / Android
Ad Unit
Networks: wifi, 3G/4G/LTE
Carriers: specific telecom company users
Device
Custom Segment
Total / Daily budget set-up
Day Parting & Frequency Capping
Data for Performance optimization
EXELBID CAN BE YOUR SOLUTION
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② Take 80%
• With its advanced technology, Exelbid replaces all your middlemen• Exelbid takes only 20% as a commission• A Publisher can set the bid floor(minimum CPM) for each ad unit
Demand Side
Platforms
EXELBID CAN BE YOUR SOLUTION
Low commission, High eCPM
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2Users unhappy with adsIf i put ads, would users leave the app?
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NATIVE AD
① UX FIRST ③ Customized Design② SEAMLESS
Users hate ads that suddenly pop up and interfere with their experience. It surely generates more clicks but leads to users’frustration.
Ads should be delivered timely.
We suggest you the perfect time and placement to engage users.
Seamlessly fit-in ads are not irritating users and show better performance.
Another beauty of Native ads is its flexibility in size and shape.
We find a perfect format for your app that generates more engagement and performs better.
Avg. CTR 0.65% Avg. CTR 1.76%
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NATIVE AD IS OUR SPECIALTY
구분 Field Recommended Example
Preferred
Title Text 25 chars Clash of Clans
Main Image 1,200 x 627 px
Description 100 chars Lead your clan to victory in an eic combat…blah blah
Icon Image 80 x 80 px
Call to action 15 chars INSTALL
Star rating 0 - 5 4.5
Others
Price 15 chars $1.2
Saleprice 20 chars $1.2 > $0.9
Likes 20 chars 10,000,000 Likes
DownLoads 20 chars10,000,000 Downloads
Sponsored 20 chars SUPERCELL
Phone 20 chars 82-2-000-0000
Address 50 chars
Display URL 50 chars http://www.exelbid.com
Description 2 50 chars Free item
Native Ad Asset Native Ad UI Sample
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Exelbidis a proprietary ad exchange that perfectly support natives and videos in Korea.
Deal Coverage
Media Format
Open Auction
Private Auction
Preferred Deals
Banner
Video
Native
TV
PC
Mobile
Domestic (KR)
Global
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Brand & DSP Partners
[ Demand Source ]
• NIKE
• UNIQLO
• P&G
• Yuhan Kimberly
• Hyundai
• KIA
• CJmall
• GSShop
• HNSmall
• shinsegaemall
• 11st
• Gmarket
• Auction
• Coupang
• Wemakeprice
• Tmon
• idus
• Albamon
• Baemin
• Zigbang
• Dabang
• Socar
• Netmarble
• Nexon
• YD Online
• Gamejob
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