Appendix: Cover Letter and Questionnaire
�Objectives of Study� Identify and understand different types of innovation
strategies - via a new conceptual approach� Empirically assess the relationship between innovation
strategy and firm performance – using capital market data� Understand how internal and external conditions of a firm
influence the relationship between innovation strategy and firm performance
� Approach: The results of the enclosed questionnaire will be linked to capital market data of your company
Study on Innovation Strategy and Firm Performance
Innovation Strategy
Firm Performance
Influencing Factors
�Target Group� Publicly listed companies� Manufacturing companies in selected industry sectors� Decision makers with a good overview of the firm‘s innovation activities
�Benefits for Participating Companies� Systematic reflection on your innovation strategy and activities� Individual evaluation of your innovation strategy relative to top and low performers� Final report of the study including key results about innovation strategies and their
relationship with - capital market data based - firm performance� Upon request: individual feedback session
�Your Contribution� Fill out the attached questionnaire (maximum duration 30 minutes) – either
electronically in Word or printed out...� … and send it back via fax or email – before the end of February!� Note: All data will be treated in a confidential manner and only serve academic
purposes. The analysis is done anonymously!
Karl-Franzens University Graz (Austria)Institute for Technology- and Innovation Management
Prof. Dr. Soeren SalomoContact person: Dipl. Wi.-Ing. Nanja Strecker
Phone: ++49-175-2964133, Fax: [email protected]
www.uni-graz.at/tim
218 Appendix
Appendix 219
220 Appendix
Appendix 221
222 Appendix
Appendix 223
224 Appendix
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