Download - AppPrizes for Developers
AppPrizes is an S-Corporation registered in the State of Washingtonwww.AppPrizes.com
Overview
• AppPrizes enables you to increase long term engagement of your app by providing incentive scheme for users.
– AppPrizes focuses on retention which in turn helps you expand monetization rate.
– It is the simplest and easiest way a developer can implement to rapidly engage users
AppPrizes is a Platform for monetizing social web apps through user engagement Acquisition
Activation
Referral
Retention
Revenue
Retention Matters: Increasing App lifecycle
• Cheap viral user growth has become hard to sustain given– Facebook's constantly changing rules- e.g. notifications going away. Higher virtual
goods tax.– User Fatigue & tendency to block apps trying to grow virally
• Retaining users sustainably after an App is built and deployed is now the challenge and focus– New App competition (duplication, copycat)– Re-tuning App or game mechanics to reward users in-house is costly and might
alienate users
• Increasing the life Cycle of an App with engaging game levels/phases and incentives is the only way to ensure App sustainability and longevity
AppPrizes Solution Offering
• AppPrizes offers a simple to integrate iframe offering a menu of prize categories for users to participate and enter contests and tournaments to win real prizes.
– Provide a real physical reward incentive for users by fostering competition within your apps
– Simple iFrame let’s you integrate easily– Metric Reporting dashboard aligned with your app to track impact of prizes– AppPrizes handles all prize fulfillment to a global audience. – Over $2,000 worth of prizes and 100 winners and counting
How it works
AppPrizes:• Targets users with higher
monetization revenue & splits with developer
• Handles all winner prize fulfillment
Selects Prize giving criteria (ex. score, hours spent etc)
Users choose prizes
A user who meets the criteria gets
the prize
Facebook application signs for a developer
account
App Developer:• Sets Prize rules • Sets winner selection
requirements• Sets prize Timeframe
Users: • Select Prizes categories• Play to be the best player with
highest score
The Sudoku Solver App Case
AppPrizes integrated to provide real prizes in a tournament every week to top players
– 43% Increase in user engagement in 6 weeks
– Lifted Overall Page views by 18%*
*based on statistical regression analysis over 3 month period
Sudoku solver is the most popular sudoku game in facebook with color coding, timer graph, pencil mode,
hints , daily and random sudokus …
Sudoku’s Engagement was dropping• 60% of users lost in 5 weeks period
AppPrize Started
• Competitive pressure from similar restaurant trading based apps.
• AppPrizes lifted number of Page Views generated by 89% halting decline of app engagement*
*based on statistical regression analysis over 3 month period
The Restaurant City Market App Case
RCM will let you find trading partners for Restaurant City quickly and easily. Just specify which ingredients you want and which you are
willing to give away
Overall Results
By incentivizing the user’s experience we are able to increase user’s engagement
75% increase in Revenue for Publishers
In the process
Doubled Page impression per user
Increased Minutes spent on the applications&
Few of the winners- over $2,100 in prize value
Kelly Phan California, US
Eric Man Tat Chan Hong Kong
Olivera Stevanovic Holender, Dominican Republic
Adam Dębski Poland
Becky Clement Louisiana, US
Hing Chiang Indonesia
Clair Bushell Calgary, Canada
Katia Aldana Santander, Colombia
Sky Lo Taipei, Taiwan
Snježana Maraš
Liew Sang Boon Kuching, Malaysia
Hilly Do Indonesia
Branislav Jakovljević Serbia
Garcia Navarro Ecuador
Alyssa Fields Minnesota, US
Evan Kontos New York, US
Phát Lạc Viatnam
Alejandro Thomas Brazil
Agnes Zosa Turalıoğlu Philippines
Sintawati Prijadi Indonesia
Maria Teresa Baez Spain
Summary• AppPrizes is an easy way to extend the life and hence revenue of your App by• Building long term retention of users through incentives• Generating additional value from engaged users thus lift your apps’ monetization
rate
www.AppPrizes.com
3 - 5 minutes for integrating
and getting AppPrizes live
in your App