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Nuno Vilela Ecological Economist
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Overview
Driving forces
Case Study
Questions to the audience
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Commun Forces:
Consumer
Retail Producer
(farmer)
Biodiversity
Impact on
Organic : ±2%
(Traditional)
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SE DK NL DE UK BE FR EU
Predisposição a pagar mais por 'produtosverdes'
89% 81% 77% 76% 74% 73% 72% 72%
Importador Mundial de Vinho (º) 14 11 5 3 2 9 13
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
% P
op
ula
tio
n
Would you pay more for “Green Products” even if more Expensive? % Yes
ECO-Awareness growing…
Willingness to pay
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Consumer
Retail Producer
(farmer)
+ Biodiversity
…This is the Desired forcing:
And other Eco-certifications…
Restaurants,…
Sustainable products: ↑ %
Organic: ↑%
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A five year old project
Case Study DUORUM Vinhos SA
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DUORUM Wines In Detail
one third (ha) of vineyards are located inside a biodiversity sensitive area
Unesco World Heritage
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egyptian vulture
(Neophron percnopterus)
Black wheatear
(Oenanthe leucura)
Peregrine falcon
(Falco peregrinus)
griffon vulture
(Gyps fulvus)
Black kite
(Milvus migrans)
DUORUM Wines Its fellow neighbours
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Insomnia or Opportunity?
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DUORUM Wines The Opportunity
A BIODIVERSITY IMPACT ASSESSMENT, to check the sustainability of the project
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Joined Business & Biodiversity initiative
High Involvement across Europe:
http://iniciativabb.wix.com/icnb
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Implementation
• Production practices that decrease production impacts and promote Biodiversity;
• Habitat Management, Recovery and Ecological Restoration (Water Courses, Forests, etc.);
• Biodiversity Monitoring;
• Environmental Education and Awareness;
• Functional Biodiversity;
Integration of Biodiversity into Corporate management:
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Communicating with Biodiversity Friendly Consumers…
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50
55
60
65
70
75
80
85
90
95
1º11º21º31º41º51º61º71º81º
% P
op
ula
tio
n W
illin
g to
pay
mo
re
European Wine Importer (Rank) Correlation Coefficient: 50%
UK
DE NL
DK
SE
FI
LU
AT
BE FR
Exemple for the European Wine Market:
Opportunities
Eurobarometer, UNCTAD 2011
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Consumer
Retail Producer
(farmer)
+ Biodiversity
Legal Requirements
Product Differentiation/Marketing (Certifications and other)
?
?
Forces at the Duorum Case Study:
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Initiatives on Business & Biodiversity
Engage Business into Biodiversity Conservation
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Biodiversity Conservation Specific Labels and Programs LIFE
European Biodiversity Standard
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Growing Awereness for Sustainable Products Food chain companies willing to have more Sustainable products:
- TESCO
- Carrefour
- etc...
not really Organic…
Are we making the best out of this growing Market Opportunity?
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Too many Certifications and Logos confound consumers &
Business…
How to uniformize communication and which Standards are
most Biodiversity-wise effective?
Questions come to mind…
And other Eco-certifications…
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Questions come to mind…
How to enhance Consumer ECO-Awareness?
CONSUMER PRODUCER relationship?
Urban society vs Rural society
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Can Regulatory Power contribute, or should Market control
the output?
What role for NGO and other stakeholders (UNEP, IUCN,
CBD,…)?
Questions come to mind…
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Nuno Vilela General Manager
+351 239 493 119 +351 96 934 9986
Rua da Liberdade Lote 5, Loja nº1 3020-112 Coimbra
PORTUGAL [email protected]
www.sinergiaeambiente.pt/ www.sinergiae.pt
www.facebook.com/SINERGIAE.Ambiente
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Yet, no Coordination on a Global Scale amongst Countries, Organizations and therefore Business!
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…No Standardized Procedures
…No Standardized Label
…For Business & Biodiversity
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What is its future and who will lead the Business&Biodiversity Initiatives on a Global Scale?
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Sad Biodiversity
Business2Business
Require local adaptation
May not represent well all Market
Sectors
Happy Biodiversity
Cross-Sector
Conservation Efforts/Compensation
can be quantified through supply-
Chain
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Other Market Oriented Labels that can benefit from Biodiversity Programs
Tesco Nature’s Choice Global G.A.P. LEAF FSC Wildlife Estates
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Sad Biodiversity
Sector Specific (the creation of Eco
labels across sectors can confound
consumers)
Hard to trace Biodiversity results Into
the Supply-Chain
Happy Biodiversity
Required by Retailers
(Top-Down regulation)
Most are also Business2Consumer