Download - ArchiTube: USING YOUTUBE TO SHOWCASE AND PROMOTE YOUR AUDIOVISUAL COLLECTIONS Polina E. Ilieva, UCSF
YouTube?
Five things people associate with YouTube:
Fun Viral Hip Copyright infringement Creates/Destroys reputation/brand
What is YouTube?
Created in 2005
Now a subsidiary of Google
Videos can be sent through e-mail, embedded in blogs, websites and shared on social networks
Can be accessed through computers, TVs, or mobile devices
Uses television terminology, your “channel” contains all submitted movies
Discoverable through Google and other search engines
Online Video Watching
32.4 billion videos viewed on the Internet in Jan. 2010
12.8 billion videos viewed at Google sites (YouTube)
Average YouTube users watched 93 videos in Jan. 2010 (50% increase vs. year ago)
173 million U.S. Internet users watched online video that month
Why use YouTube?
Archival users are there Outreach Promotion Repository for collections Crowdsourcing for metadata New audiences ?
Repository of Archival MaterialsTo provide access for
original footage from archival collections
Library of Congress: http://www.youtube.com/user/LibraryOfCongress
US National Archives:
http://www.youtube.com/user/usnationalarchives
University of Manitoba Archives: http://www.youtube.com/user/umarchives
UK National Archives:
http://www.youtube.com/user/NationalArchives08
Metadata for each video
•Metadata associated with each item: title, description, tags, and a category for both the video and thumbnail that will be displayed on the front page.
•No limitations on the amount of metadata that the owner can provide for each video
•Links to videos used in this compilation on the Internet Archive and Multimedia Collection on LTDL.
•Descriptive titles
•You may control privacy, comments, embedding, video responses, rating, syndication (available on mobile phones and TV) options
Issues
Inappropriate Related Videos:
If archives find the content of some of these videos offensive, they can report them by flagging as “inappropriate.”
Inappropriate comments:
Can be removed or flagged for spam
New: Captions, transcripts, translations, annotation
•You can add annotations (same as in Flickr): speech bubble, notes, spotlight
•Invite others to add annotations
•Captions: Add your own captions and/or transcript
•Request machine captions (Google experimental service, not on all channels), will be automatic later
•Translate captions
•Download captions with time-code (improve them and upload again)
Stats: Insight
Number of views
•Discovery:
49%Youtube search, 25% related videos, 14% shared virally
•Demographics:
86% male, 14 % female
•Community:
82% USA, 10% Canada
Assessment of YouTube Use
In a year we got 163 unique visits to the LTDL page from YouTube
Our channel had 837 views Our videos have been viewed 31,179
times We have a blockbuster: Smokeless tobacco
videos had 29,738 views in a year, 77 comments
Research material for UCSF scientists studying smokeless tobacco users
Lessons learned
Time commitment on the part of the archivist to respond to reviews and answer questions.
May generate more requests for copies. Inappropriately related videos, current promotions for
tobacco products, for example. Offensive reviews and requests. Attracting new users for so called “niche collections.” Unexpected: wanted to promote decrease tobacco
use and dispel tobacco industry tactics, but smokeless tobacco videos became popular among users as well, however about half of comments are from people who quit
Future
Favorites (from similar collections, institution)
Promote (paid service) How to stand out?
Enhanced channels (Library of Congress) through YouTube.edu
Social metadata/Crowdsourcing Let users repurpose your videos creatively SEO (search engine optimization) tags,
Google partnership status
Questions? Ideas?
Please contact Polina Ilieva at [email protected]
LTDL YouTube channel:
http://www.youtube.com/user/ltdlmultimedia
Thank you!