Download - Argo webinar tags & categories
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Cleaning up your TAGS &
CATEGORIES
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What does good classification look like?
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Megamenus are distinctive, relevant and timely
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Topic pages are robust and useful
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Topic indexes feature clear, well-populated topics
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Link aggregators are relevant
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Coming soon: Related posts
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The Classification Continuum
Specific + Plentiful
Broad + Rare
Entity tag Concept tag Subcategory Category
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Entity A noun with a specific, typically
physical manifestation. Bill & Melinda Gates Foundation
Proposition 19 Michael Bloomberg
Washington Metro Area Transit Authority Chinatown
2010 U.N. AIDS Summit
Foundations Ballot initiatives
2010 elections Public transportation
Neighborhoods Meetings
Concept (tag) An abstract noun representing
an idea or issue.
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Subcategory A concept that’s too big for its britches.
Illegal immigration Ocean acidification Lifelong learning
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Category One of 4 or 5 distinct terms that
can describe all your posts. Technology
Science Politics
Economy
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The Classification Follies
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Duplicative mega-menus
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Unhelpful topic index
too short! too long! that’s the ticket!
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Single-use tags
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Tags unrelated to your mission
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Tag names that lack context
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“Meta” tags
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Tags that are actually features
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How to get there (I) A step-by-step audit
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1. Weed out overlapping tags.
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2. Make your tag names search-friendly. (Advisory Neighborhood Commissions)
(2010 New York State Elections)
(Immigrations & Customs Enforcement)
(Joslin Diabetes Center)
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3. Eliminate weak, thinly-populated tags.
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4. Change overweight concepts to subcategories.
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5. Improve your mega-menus.
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6. Refresh your Don’t Miss topics weekly.
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How to get there (II) Questions to ask for every post
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Which category does this match?
Tip: Aim for 1 category per post.
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Is this tag central to the post?
Tip: Users should expect to see the post on the topic page for the tag.
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Does Wordpress auto-complete the tag?
Tip: If not, you’re creating a new tag. Tread carefully.
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If it’s a new tag, is it likely to recur?
Tip: If you don’t know, wait. It’s easy to tag old posts.
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Do you have more than 6 tags on the post?
Tip: Between 2 and 6 is ideal. Fewer’s fine. More? Use your best judgment.
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Questions!