AROUND THE WORLD #1 Opportunities for theAustrian Music Industry in Mexico
Webinar | 15.3.2021 | 16.00 – 17.00 CET
in cooperation with:
AUSSENWIRTSCHAFT & the music industry
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PARTICIPATION IN TRADE FAIRS such as jazzahead! and WOMEX
Co-organisation of B2B PLATFORMS such as SXSW
KNOWLEDGE TRANSFER in the form of webinars and sessions
Individual support through our FOREIGN OFFICES
FUNDING OPPORTUNITIES for market entry costs
Providing access to NATIONAL AND INTERNATIONAL NETWORKS
…in very close cooperation with AUSTRIAN MUSIC EXPORT
Leyya @ SXSW, Austin, Texas
YOUR PARTICIPATION
Please use the chat for questions and comments
Chat questions will be answered live at the end of the webinar
Questions that arise after the webinar can be sent to [email protected]
All participants will receive a follow-up mail within a few days
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THE TEAM OF AUSTRIAN MUSIC EXPORT
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Tatjana DOMANY
Project Leader
Austrian Music Fund
Franz HERGOVICH
Project Leader Pop, Rock &
Electronic at mica – music austria
THE TEAM OF AUSSENWIRTSCHAFT AUSTRIA
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Nella HENGSTLER
Austrian Trade
Commissioner for Mexico
Sergio LORANCA
Project Manager at
ADVANTAGE AUSTRIA in Mexico
Reanne LEUNING
Director Creative Industries at
ADVANTAGE AUSTRIA in Vienna
OVERVIEW OF THEMEXICAN MUSIC
MARKET –ANA RODRÍGUEZ
LIVE MUSIC IN MEXICO –
SERGIO ARBELÁEZOSPINA
NETWORKING,
BOOKING &
MARKETING MUSIC
IN MEXICO –
ROBBIE LEAR
Q&A
SESSION
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TODAY‘S AGENDA
OVERVIEW OF THE MEXICAN MUSIC MARKET
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ANA
RODRíGUEZ
EXPERT SPEAKER
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Ana RODRíGUEZ
Co-PresidentInternational Music Managers Forum (IMMF)
www.immf.com
MEXICOMARKET
OVERVIEW
Prepared by Relatable
Mexico isthechampionin thedigitalmusicmarket.
48.9%Nearly half of the income
for music comes fromdigital. Mexico is #1 in
global list of the 20leading markets for
digital.
62%The Mexican population
uses smartphones.
1 out of 4countries with
the largestnumber of users
on Spotify
95%Listen to music on their
devices.
Share of themusic streamingmarket
Music consumption habits
#1 playlists inDeezer come fromRegional music.
Mexicans considerthemselves music
lovers or fans. The averageMexican spends
25.6 hours a weeklistening to music.
133 areexclusiveof music
638culturalfestivals
161 bookfairs
Political-CulturalContextEach state in Mexico must guaranteethe financing of creative projects andpromote the development of cultureamong the population.
Cultural initiatives are vast anddiverse.
Live musicFor this business, we will be back,
strong, and leading.
Fact 1Historically festivals, venues, and promoters have reachedthe top places in ticket sales and income globally.
Fact 2Comparing the Pollstar figures in 2019 and 2020, Foro Solmanaged to stay in first place in the "stadium" categorywith the highest ticket sales worldwide.
There are essential touring circuits in at least three maincities and their surroundings that support all kinds of artists.
Fact 3
Main players Promoters Venues
DistributorsManagersFestivals Music Fairs
Publishing
A growing business
Latin American repertoireis available to the world
in significant volume.
Mexico and Argentinaand Brazil lead these
collections.
Challenges &opportunities
ChallengesAssociativity, management,professionalization, and workingconditions within the music industry.
OpportunitiesMexico as an influential cultural force,dialogue with the legislative power,innovation in regional genres, and thegrowing music industry by 2030.
RELATABLEWE SOLVE IT WITH MUSIC
NETWORKING, BOOKING AND MARKETING MUSIC IN MEXICO
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ROBBIE
LEAR
EXPERT SPEAKER
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Robbie LEAR
Co-FounderDeGira
www.degira.com.mx
Networking, Booking and Mktg Music in Mexico
Population: 127 Million
Mexico City: 20 Million Monterrey: 5 Million
Guadalajara: 5 Million Puebla: 3 Million
Toluca: 2.4 Million Tijuana: 2 Million
Leon: 2 Million Querétaro: 1.6 Million
High Music Consumption 25hs a week vs 18hs rest of the world
Live Market Over 250 Cultural Festivals, 100 Book Festivals, 20 Music
Festivals, DJ Circuit in beaches and major cities, varied venues Key cities: Mexico City, Guadalajara, Monterrey, Puebla
Streaming Market 2019: Revenues U$180M (17% Growth vs 2018)
86% from Streaming 20 Million Active Users in Mexico
Mexico City Top Spotify Monthly Listeners 12th largest Streaming Market in the world
LIVE MUSIC IN MEXICO
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SERGIO
ARBELÁEZ
OSPINA
EXPERT SPEAKER
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Sergio ARBELÁEZ OSPINA
DirectorFIMPRO Guadalajara
www.fimguadalajara.mx
LIVE MUSIC IN MÉXICO / INDUSTRY GATHERING PIONTS: FIMPRO
Sergio Arbeláez Ospina | Director FIMPRO
Main Features
Mexico plays a key role in the development of the music industry.
Within its territory, scenarios and opportunities have been created
for the growth of music at an international level.
- Population 126 M
- 1,973 M square Mts
- 3,152 Km of Frontier with USA
The leading platform, Spotify,
named Mexico City a “music
streaming mecca” as it is the city
with the highest number of music
listeners through said platform,
above territories such as New York
and Santiago de Chile.
The capital of the country and the
nation itself have become
potential music markets in recent
years, also in the field of live
music, which according to the
Entertainment and Media Outlook
Mexico 2016-2020 study by Price
Waterhouse Coopers, it will go
from $ 225 million to an increase
of $ 276 million at the end of this
year.
Festivals Box Sales 2019
• Corona Capital
4° lugar con 180,92 boletos vendidos
(12,230,736)
• Electric Daisy Carnival
9° lugar con 219,162 boletos vendidos
(10,540,573)
• Vive Latino
11° lugar con 161,784 boletos vendidos
(8,659,817)
• Pal Norte
13° lugar con 131,584 boletos vendidos
(8,002,700)
MÉXICO IN POLLSTAR
Promoters
OCESA
3° lugar con 4,609,770
boletos vendidos
ZIGNIA LIVE
9" lugar con 2,313, 693
boletos vendidos
The Public Invesment of the Mexican Govenment In Music and Concerts is near of 550 M of USD (Inegi)
THEATERS
Auditorio Nacional 1° lugar con 1,277,839 boletos vendidos
Auditorio Telmex 14° lugar con 372,430 boletos vendidos
Pepsi Center 54° lugar con 159,310 boletos vendidos
AuditorioCitibanamex Monterrey
31° lugar con 217,844 boletos vendidos
Teatro Telcel 63° lugar con 145,637 boletos vendidos
Trends
Key Trends After Pandemics
More international
connections through
digital platforms
The People Need Sing and
Dance, a new Music Boom
is Coming
Competition for attention
for livestream attention
and hybrid events are
here to stay and hybrid
events are here to stay
The Growing of Niches
• Ticket Master
• Boletia
• Sala Estelar
• Streamtime
• Cultura UDG – Sala Digital Conjunto
Santander
• Other Experiences
• Pal Norte FESTIVAL 360
• UDG 3D
Live Stream Platforms
• FIMPRO
• Vive Latino Festival
• NRMAL Festival
• ENARTES
3- Gathering Points
T H A N K Y O U M E E T U S I N
F i m g u a d a l a j a r a . m x
Please use the chat box for your questions
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Q&A
Let‘s stay in touch!
AUSTRIAN MUSIC EXPORT
Tatjana Domany, Franz Hergovich
W www.musicexport.at
AußenwirtschaftsCenter Mexico City
Nella Hengstler, Sergio Loranca
W wko.at/aussenwirtschaft/mx
AUSSENWIRTSCHAFT Creative Industries
Reanne Leuning
W www.wko.at/aussenwirtschaft