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ASIA Research Partners Accurate Solutions & Insightful Analysis
Consumer Research
Healthcare Research
IT Research Automotive
ResearchKey Opinion
Leaders ResearchBanking &
Retail Research
Accurate Solutions & Insightful Analysis makes us the most Preferred, Reliable & Competitive partner for Market Research Activities
OverviewOverview
Asia Research Partners provides a full range of market Asia Research Partners provides a full range of market research solutions to global clients. We're your research solutions to global clients. We're your single-stop resource for marketing research, single-stop resource for marketing research, nationally and internationallynationally and internationally
Our custom-tailored approach is hands-on, cost-Our custom-tailored approach is hands-on, cost-efficient, and results-focusedefficient, and results-focused
AAccurate ccurate SSolutions & olutions & IInsightful nsightful AAnalysis makes us the nalysis makes us the most Preferred, Reliable & Competitive partner for most Preferred, Reliable & Competitive partner for Market Research ActivitiesMarket Research Activities
Quick FactsFull Service Research in Asia MarketFull Service Research in Asia Market
India Research ExpertsIndia Research Experts
Online Panels in IndiaOnline Panels in India
100,000 + CATI Interviews executed100,000 + CATI Interviews executed
1500 + MR Projects in Asia Market1500 + MR Projects in Asia Market
Expertise in Healthcare, Information Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior Technology, Automotive, Consumer, -Senior level Opinion leaders and C-Level level Opinion leaders and C-Level respondents. respondents.
Qualitative Research ExpertsQualitative Research Experts
24/7 Coverage24/7 Coverage
We're wizards at managing multi-phased, We're wizards at managing multi-phased, multi-location, large-scale research projectsmulti-location, large-scale research projects
Market Research SolutionsMarket Research Solutions
Brand ManagementBrand Management
Familiarity Awareness / of brand across various market segments Brand perception vis-à-vis competitor brands Performance on what parameters, drives your brand’s perceptions? Current positioning of your brand in the target segment’s mind
Customer SatisfactionCustomer Satisfaction
Prioritize areas of product/service improvement Segment customers on basis of their satisfaction and loyalty Incorporate customer satisfaction results into marketing/communications strategy Influence customer behavior in-line with your strategic objectives
New Product/ Concept New Product/ Concept TestingTesting
Determine the perceived attractiveness of the product for the target segment Determine the ideal price and optimal design for the product/servicePredict off-take rates of alternative price-feature configurations Identify possible matches/mismatches between unmet needs and new features
Usage & Attitude Usage & Attitude MeasurementMeasurement
Are users aware of the full-functionality of your product? What is the usage pattern of different features of your product? Which product features are the most difficult to use? Are customers using your product over multiple locations?
Market Research SolutionsMarket Research Solutions
Advertising Advertising EffectivenessEffectiveness
Employee MotivationEmployee Motivation
Event EffectivenessEvent Effectiveness
Evaluate overall effectiveness of your ad campaigns Measure positive influences of the campaign on awareness, perception, intention to use Evaluate effectiveness of your ad campaign in communicating intended message Identify the best medium for advertising
Measure satisfaction and derive action-points to improve employee retention Identify factors that employees consider when evaluating their experience with your firm Determine satisfaction on each of these factors Segment your employees to deliver focused training and implement retention programs
Measure impact of event association on the customers’ image of your brand Assess impact of your association on industry analysts and competitors Evaluate the success of the event in communicating your intended message Measure impact on likelihood of purchase or recommendation
Public Opinion PollPublic Opinion Poll
The aggregate of individual attitudes or beliefs held by the adult population An opinion poll is a survey of public opinion from a particular sample Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals
• CATI Unit - Our CATI Center offers outbound CATI interviewing to English-, French-, German-, Russian-, Chinese, Spanish and other markets. The facility is equipped with in-house CATI software. Our CATI centers is well equipped with automatic dialing, supervisor monitoring, Remote barge-in and call recording facilities.
Our teams are very experienced in depth interviews (30 – 60 minutes) with C Level Executives.
• Online - India could have as many Net users as US by 2015. The growth can be considered phenomenal since the number of Internet users in India in 2006 was pegged at approx. 49 mn.
ASIA Research Partners actively manages and maintain online research panels in India. We provide end-to-end solutions for large India online data collection projects and can quickly and efficiently program, translate and host online surveys of any level of complexity, including Flash®, images etc.
We have access to 2.5 mn panelists in India and specializes in Healthcare, IT and Consumer.
• PAPI - ASIA Research Partners manages large PAPI data collection projects and provide Pan India coverage to global clients.
• Employee Satisfaction surveys – Online Employee Satisfaction surveys in Large organisations
Service Offerings - Quantitative Service Offerings - Quantitative
• Focus groups – In-house experienced Moderators with focus group/One way mirror facilities in all major cities. Web Streaming available with transcripts & call recordings.
• Mini groups - – In-house experienced Moderators with focus group/One way mirror facilities in all major cities. Web Streaming available with transcripts & call recordings.
• Face to Face In-depth interviews – Strong experience with Consumer, stakeholders and Key opinion Leaders in Government, NGO, IT, Media, Education, Healthcare, Trade, Associations, Think Tanks etc.
• Face to Face Consumer interviews – Representative sample by Sex, Age, Gender, SEC, Region, community with Pan India Coverage.
• Telephonic In-depth interviews – Structured, Semi Structured, discussion Guide CATI interviews by experienced interviewers/moderators. 100% call recording and Barge-in facility for clients.
Service Offerings - Qualitative Service Offerings - Qualitative
• Central Location Tests - Coverage in all major cities with very vast experience in Consumer, healthcare, Retail, Automotive verticals.
• Stake holders/Key Opinion leaders Interviews- Pan India Coverage, very vast experience in interviewing officials in Government, NGO, Media, Education, Healthcare, Trade, Associations, Think Tanks etc. Good contacts and targeted Sample Database available.
• Recruitment Services – CATI Recruitments for In-depth interviews for clients. Major Experience in Healthcare, IT, Consumer, Industrial, Education and Government.
• Ethnographic research/ Diaries – Coverage in all major cities with vast experience in Consumer vertical.
• Mystery Shopping - Coverage in all major cities
• Street/Mall Intercepts - Coverage in all major cities
Service Offerings - Qualitative Service Offerings - Qualitative
• Online Survey Programming – The surveys are programmed using a variety of survey programming tools including ConfirmIT, SPSS mrInterview, CATI and other client proprietary tools. In addition, owing to our experience and an accelerated training process, our programmers can easily be trained on other proprietary tools.
• Data Processing and Analysis – Teams are highly qualified on Quantum & SPSS and familiar with data formats and deliverable requirements
• Data Coding – Independent teams for large volume data coding projects.
• Transcription services – Transcription services for 30 minutes to 2 hours in-depth interviews, focus groups, Group discussions. Only qualified resources with adequate domain knowledge are deployed for transcription services.
• Translation Services – Over the past several years, Asia Research Partners has specialized in many different types of document/Questionnaire translation service (legal, medical, technical, financial, and others) in Indian and foreign languages. Translations have been successfully executed in the following languages
Indian Languages/ German/French/Chinese/Mandarin/Japanese/Portuguese/Russian/Spanish/Italian
Back end ProcessesBack end Processes
Global Data CollectionGlobal Data Collection
Asia Research Partners is your one stop Market Research company set up and designed with the clients needs being the forefront of our business.
With extensive partnerships around the world and first class project management, we are able to meet the needs of all clients with their flexible and professional approach to each study.
Asia Research Partners prides themselves on treating each project and client individually and your Project Manager will ensure that throughout all projects the level of communication will be first class.
Global Research ExpertiseGlobal Research Expertise
Eastern European Countries• Poland • Russia• RomaniaWestern European Countries• Belgium• France• Germany• Netherlands• ItalyNorthern European Countries• UK• Ireland• Sweden• NorwaySouthern European Countries• Italy• Spain• Portugal
North and South America• USA• Canada• Mexico• BrazilAsia Pacific Countries• China• Singapore• Australia• Hong Kong• Japan• Korea• India• Indonesia• Malaysia• VietnamMiddle East Countries• Iraq• Turkey• UAE• Egypt
InfrastructureInfrastructure
CATI InfrastructureCATI Infrastructure
• Scalable CATI facility with modern Scalable CATI facility with modern infrastructureinfrastructure
• Hi-Speed Automated dialerHi-Speed Automated dialer
• Call recording and barge–in facility Call recording and barge–in facility
Asia Research Partners – headquarters
Conceived, designed and managed as world-class facility.
Minimum 50% redundancy for all support systems
Support systems and processes on mission critical basis
Redundant power, water supply and fire systems
Technology StrengthsTechnology Strengths
• Total AVAYA solutionsTotal AVAYA solutions
• Dell Servers and DesktopsDell Servers and Desktops
• 100% secured Network & disaster recovery systems100% secured Network & disaster recovery systems
Survey Programming, Data Processing, Survey Programming, Data Processing, AnalysisAnalysis
• Confirmit, Kenses, Asp.netConfirmit, Kenses, Asp.net
• SPSS, Quantum, WinCrossTM SPSS, Quantum, WinCrossTM
AffiliationsAffiliations
Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior level Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior level Opinion leaders and C-Level respondents. Opinion leaders and C-Level respondents.
In-house Focus Vision FacilityIn-house Focus Vision Facility
Right Candidates,Right Candidates,Right TrainingRight Training
Quality ControlQuality ControlQuality AssuranceQuality Assurance
Operational ExcellenceOperational Excellence
Operations structure ensures Operations structure ensures constant monitoring on constant monitoring on deliverablesdeliverables
Sign off from Team LeadsSign off from Team Leads Managing Training issuesManaging Training issues Constant SkillingConstant Skilling Process documentation and Process documentation and
adherenceadherence Scalable and repeatable Scalable and repeatable
processesprocesses
Documented QC process for all Documented QC process for all projectsprojects
Focus on doing it right the first Focus on doing it right the first timetime
Management reporting for all Management reporting for all QC initiativesQC initiatives
Daily, Monthly and Quarterly Daily, Monthly and Quarterly reporting and client reviewsreporting and client reviews
Monetary benefits linked to Monetary benefits linked to Customer satisfaction Customer satisfaction
SLA monitoring & reportingSLA monitoring & reporting
Identify the right Identify the right candidates – skill sets, candidates – skill sets, aptitude and learn aptitude and learn abilityability
Mix of classroom and Mix of classroom and on-the job trainingon-the job training
Rigorous certification Rigorous certification processprocess
Ensure Training and Certification
Managing Delivery / Programming
Quality Audits
Quality @ ARPQuality @ ARP
Contact UsContact Us
Asia Research Partners Accurate Solutions & Insightful Analysis
F95, Okhla Industrial Estate Phase 3, New Delhi India – 110020.
Tel: +91-011-41052525, 41052539Email: [email protected]
Website: www.asiaresearchpartners.com