Download - ARSonneman-Resume-JAN2017
Contact
804-986-3266
LinkedIn:
http://bit.ly/1SvqlCF
Education
MA, Digital
Communication
Johns Hopkins University
Anticipated 12/2017
BA, Global Justice and
Policy; Conflict Analysis
James Madison University
Graduated 05/2009
Skills
Software: Adobe Suite
(Acrobat, Photoshop,
InDesign), MS Office
Suite, MS Publisher
Digital Tools: Google
Analytics, Hootsuite,
WordPress, Craft (CMS),
Prezi, Canva, Piktochart
Email Marketing:
Vertical Response, Real
Magnet
Language: Russian
Memberships
Young Non-profit
Professionals, DC
Board Member
AmeriCorps Alums, DC
Committee Member
Alpha Phi
Sorority Member
Phi Alpha Delta
Fraternity Member
Digital & Strategic Communication Professional
Digital marketing and content strategist with data-driven approach. Currently pursuing master’s
degree in digital communication with more than four years of experience managing external
communication and diverse stakeholder engagement in the non-profit sector. Areas of expertise:
• Social media strategy and content
• Email marketing campaigns
• Data visualization and design
• Blog and website management
• Large-scale event promotion
• Creative and technical writing
Relevant Professional Experience
National Association of County and City Health Officials (NACCHO), Washington, DC
Communication Specialist 04/2016-PRESENT
• Lead strategic communications for NACCHO’s environmental health and preparedness programs.
• Manage (content development, design, and distribution) of five monthly NACCHO e-newsletters,
averaging combined reach of 5K individuals.
• Drive social media strategy contributing to 20% increase in NACCHO Facebook followers and
an average of 100 new NACCHO Twitter followers per month.
• Oversee content and promotion strategy for two NACCHO blogs, averaging 10K monthly views.
• Design and layout visual content (e.g. infographics, fact sheets, flyers) used for digital and print
promotion of NACCHO’s environmental health and preparedness programs.
• Manage NACCHO website content related to environmental health and preparedness programs.
National Association of Community Health Centers (NACHC), Bethesda, MD
Communication and Public Engagement Specialist 08/2013-04/2016
• Led strategic communications for Community HealthCorps, NACHC’s $65M federal (national
AmeriCorps) grant.
• Implemented data-driven social media strategy, resulting in 50% increase in Community
HealthCorps Facebook and Twitter followers.
• Executed year-long marketing campaign for Community HealthCorps’ 20th anniversary,
contributing to 50% increase in 2016-2019 sub-grantee applications.
• Introduced infographics as a digital marketing tool, leading to 20% increase in digital views of
Community HealthCorps materials.
• Established permanent Community HealthCorps exhibit at NACHC’s signature conferences.
Program Officer 03/2012-07/2013
• Managed a portfolio of eight Community HealthCorps sub-grantees across six states.
• Developed and instituted program-wide messaging and spokesperson training curriculum.
• Presented marketing strategies for AmeriCorps grantees at national and regional conferences.
Program Assistant 09/2011-03/2012
• Provided grants administration and programmatic support to Community HealthCorps staff.
• Managed a portfolio of two Community HealthCorps sub-grantees across two states.
• Developed and instituted program-wide training curriculum on team building and diversity.
City Year Greater Philadelphia, Philadelphia, PA
City Heroes Team Leader (AmeriCorps member) 07/2009-06/2010
• Led a team of five AmeriCorps members operating “City Heroes,” a service learning program
engaging 150 high school students and 35 adult volunteer mentors.
• Secured in-kind partnership (worth $1K) with Maggianno’s restaurant for City Heroes retreats.
• Led writing of team application for “Best of City Year,” placing second in national competition.
• Mobilized City Year Greater Philadelphia staff to raise more than $5K for the Haiti Relief fund.
Anastasia R.
Sonneman