What is Public Relations?
“Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.”
-- Public Relations Society of America
Examples of Publics
Anyone who can have an opinion about your
organization:
Movie goers
Other non-profits
Businesses in your area
Board members
Elected officials
Groups that use your space
Film community
Journalists
Staff / volunteers and their
families
Universities / schools
Vendors / suppliers
City employees / county
employees
Neighborhood councils
Public Relations is
everything you do and
everything you say.
… in relation to each one of your publics.
Set Goals
What do you want each group to
know about you and / or do?
Don’t use a blanket approach; set
a goal for each group on its own.
• Determine (or measure) where you
are now in relation to each goal.
• Set a date in the future to measure
again.
• Implement your plan.
• When the date comes, see if you
improved.
• Revise your goal or set a new one.
Remember This:
You are in charge of your
organization’s
reputation and you can be a leader in
improving it.
• Promoting an experience
• Competing with new releases/shrinking print coverage
• Cultivating a new audience
• Promoting an experience
• Competing with new releases/shrinking print coverage
• Cultivating a new audience
29Presentation Title |
10 STEPS TO PR-FECTION
1. Consume Media in your Community
2. Identify the Easy Marks
3. Don’t Forget Alternative Outlets
4. Develop a Media List
31Presentation Title |
10 STEPS TO PR-FECTION
1. Consume Media in your Community
2. Identify the Easy Marks
3. Don’t Forget Alternative Outlets
4. Develop a Media List
5. Service Liberally, BUT…
6. Make Yourself Ever-Available*
7. Pitch with Photos/Video in Mind
8. Position Yourself as the Expert
9. Take the Bad with the Good
10.Reap the Benefits of Being a Media Darling