Download - Artistry and Ethics in Email Marketing
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SESSION TITLEPresenter ’s Name
Artistry and Ethicsin Email Marketing
PR ES E N TE R :C hr i s B a r r i s h
c ba r r i s h@ m i va . co m
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2800% OFF - 12 HOURS ONLY! GOING OUT OF
BUSINESS PRICES! YOU'LL REGRET MISSING THIS!
**SHIPS IN 3 MONTHS
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Brand Environmentalism
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How does your brand SPEAK?
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What kind of person is your brand?
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What kind of person is your brand?
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What kind of person is your brand?
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What kind of person is your brand?
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How often should I send emails?
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Effectiveness vs. Annoyance
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Effectiveness vs. Annoyance
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Effectiveness vs. Annoyance
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Effectiveness vs. Annoyance
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Effectiveness vs. Annoyance
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Effectiveness vs. AnnoyanceHave something NEW to say.
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Create something RELEVANT to say.
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Please unsubscribe me.
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Who should I send emails to?
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Emailing “everyone” doesn’t work.
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Capturing a high value audience
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Capturing a high value audience
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Capturing a high value audience
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Capturing a high value audience
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Capturing a high value audience
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Capturing a high value audience
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Capturing a high value audience
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Segments = Custom
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How do I get people to open my emails?
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How do I get people to open my emails?
HOW LONGDOES IT TAKETO READA SUBJECT LINE?
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Minimal
New Spring looks.
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Evocative
Something in the way she moves…
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Informational
New spring dresses hit the shop at 20% OFF
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Long
New spring dresses 20% off. Check out our faves and dance into the new season! Ends Tuesday.
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Questions
Want 20% off your new favorite dress?
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Questions
What’s the hottest color this spring?
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Click Bait
You voted on Best Dress of 2015, find out who won inside!
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Click Bait
You’ll never believe which dress Angelina wore to the Oscars!
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$$, %
Spring dresses $79.99 thru Tues. 20% off.
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Gift Inside
VIP savings start today!Coupon inside!
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Time/Deadlines
FLASH SALE! 24 hours left to save 20% on spring dresses.
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CAPS
The most AMAZING dress of the year!
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SLANG
Yaaaaaas! Hot new dresses now 20% off!
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SLANG
What’s your favorite dress IRL? Here’s ours.
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LOL
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clickfree cheap
credit hellocalldeal
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Tell the truth and deliver relevant information.
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What should my emails say?
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Deliver fresh content daily.
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Flash SalesHoliday SalesCloseoutsPre-orders
ExclusivesBundlesFree ShippingDeal-A-Day
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DeadlinesCountdowns New Bestsellers Trending
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BlogHoliday Social Pop cultureRecommended
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ContestsGuidesFeedbackNewsSite
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Automatedsequences
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Welcome Thanks SurveyBirthdayLapsed purchaserNever purchased
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UpdateRe-activationReferAbandoned cartVIP
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3 seconds to DELETE.
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How should my emails look?
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Every email tells a story.
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Create imagesthat tell your story.
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The product.
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The brand.
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The lifestyle.
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The customer.
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Your “house style”
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What’s the difference between good marketing and spam?
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Be honest.
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Impart value.
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Deliver relevance.
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Reward loyalty.
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Be a resource.
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Be yourself.
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Be a friend.
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