Download - ASA Slides - We First
Transcript
![Page 1: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/1.jpg)
Simon Mainwaring
PRESENTED October 11, 2012
Using Social Technology to Build Your Reputation, Profits and Social Impact.
![Page 2: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/2.jpg)
![Page 3: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/3.jpg)
![Page 4: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/4.jpg)
![Page 5: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/5.jpg)
![Page 6: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/6.jpg)
![Page 7: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/7.jpg)
![Page 8: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/8.jpg)
![Page 9: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/9.jpg)
![Page 10: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/10.jpg)
![Page 11: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/11.jpg)
![Page 12: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/12.jpg)
![Page 13: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/13.jpg)
![Page 14: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/14.jpg)
![Page 15: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/15.jpg)
![Page 16: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/16.jpg)
![Page 17: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/17.jpg)
![Page 18: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/18.jpg)
![Page 19: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/19.jpg)
![Page 20: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/20.jpg)
![Page 21: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/21.jpg)
![Page 22: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/22.jpg)
![Page 23: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/23.jpg)
Goal: Build Social and Brand Value
![Page 24: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/24.jpg)
![Page 25: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/25.jpg)
![Page 26: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/26.jpg)
![Page 27: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/27.jpg)
“The future of profit is purpose.” “Brands must be the chief celebrant, not celebrity, of their communities.” “Brands must seek consumer action, not acquisition.”
Social Engagement Trends:
Simon Mainwaring, Author, We First
![Page 28: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/28.jpg)
![Page 29: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/29.jpg)
![Page 30: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/30.jpg)
![Page 31: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/31.jpg)
![Page 32: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/32.jpg)
![Page 33: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/33.jpg)
![Page 34: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/34.jpg)
![Page 35: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/35.jpg)
![Page 36: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/36.jpg)
![Page 37: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/37.jpg)
![Page 38: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/38.jpg)
![Page 39: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/39.jpg)
![Page 40: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/40.jpg)
![Page 41: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/41.jpg)
![Page 42: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/42.jpg)
![Page 43: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/43.jpg)
![Page 44: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/44.jpg)
![Page 45: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/45.jpg)
![Page 46: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/46.jpg)
![Page 47: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/47.jpg)
![Page 48: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/48.jpg)
![Page 49: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/49.jpg)
![Page 50: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/50.jpg)
![Page 51: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/51.jpg)
![Page 52: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/52.jpg)
![Page 53: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/53.jpg)
![Page 54: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/54.jpg)
![Page 55: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/55.jpg)
![Page 56: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/56.jpg)
![Page 57: ASA Slides - We First](https://reader034.vdocument.in/reader034/viewer/2022052602/559c632a1a28abd10c8b45b9/html5/thumbnails/57.jpg)
Thank you, ASA.
To instantly get these slides & information on the ASA special training program offer, text your name and email to:
310 - 660 - 7221
Twitter: @simonmainwaring
Email: [email protected]