Download - Asensus Business Pitch One Page_printed2
Our product is a non-invasive pain-blocking
system which offers an alternative to tradi-
tional local anesthesia (Lidocaine injec-
tions), with no needle-punctures. This
pioneering technology provides a full
anesthetic effect through application of
electrical energy via a set of electrodes
strategically placed on the surface of the
skin. We are excited to capture several exist-
ing market segments, including providing
pain-free local anesthesia during finger/hand surgeries
and repair and dental operations, as well as opening new
markets for pediatric (and adult) skin numbing prior to injec-
tions of vaccines, venous blood draws, or placement of IV
catheters. At Asensus, we believe that anesthesia should be
pain free.
se susPain-free nerve block
MARKET
Broad application in growing outpatient, inpatient and dental markets
Available market sizes range from $12M - $23B per segment (2.5%-20% of total markets, international)
Facile penetration in outpatient markets with clear cost structure
Competing devices only offer low-level, transient pain reduction (e.g. TENS, BUZZY)
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MILESTONES ACHIEVED
Provisional patent secured
Identified predicate for 510k regulatory pathway (TENS unit)
Functional testing with prototype
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S�mulator sales (one-�me): $1,000 /ea (87% profit margin)
Disposable electrode sales (recurring): $10 /ea (35% profit margin)
Contact us: asens.us
Startup CostsS�mulator
Electronics design $50,000
Enclosure design $20,000
Power supply design $40,000
UI design $20,000
Packaging design $10,000
Labeling design $10,000
TOTAL: $150,000
ElectrodesMold design $20,000
Packaging design $10,000
Labeling design $10,000
TOTAL: $40,000
OtherProcess/supply chain design $50,000
Func�onal tes�ng $100,000
Regulatory work $200,000
TOTAL: $350,000
Startup costs total: $540,000.00
Revenues: Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
S�mulator Sales $0 $0 $25,000 $50,000 $100,000 $200,000 $400,000 $700,000 $1,100,000 $2,000,000
Electrode Sales $0 $0 $12,500 $37,500 $87,500 $187,500 $387,500 $725,000 $1,250,000 $2,200,000
Total Revenues $0 $0 $37,500 $87,500 $187,500 $387,500 $787,500 $1,425,000 $2,350,000 $4,200,000
Expenses:
Produc�on:
Startup costs (fixed) $245,000 $245,000 $50,000 $0 $0 $0 $0 $0 $0 $0
S�mulator (variable) COGS $0 $0 $3,375 $6,750 $13,500 $27,000 $54,000 $94,500 $148,500 $270,000
Electrode (variable) COGS $0 $0 $8,125 $24,375 $56,875 $121,875 $251,875 $471,250 $812,500 $1,430,000
Total Produc�on Costs $245,000 $245,000 $61,500 $31,125 $70,375 $148,875 $305,875 $565,750 $961,000 $1,700,000
Overhead:
Wages (admin, sales) $0 $0 $50,000 $100,000 $150,000 $200,000 $200,000 $250,000 $300,000 $300,000
Rent $0 $0 $0 $20,000 $20,000 $20,000 $30,000 $30,000 $40,000 $40,000
U�li�es $0 $0 $0 $5,000 $5,000 $5,000 $7,000 $7,000 $10,000 $10,000
Supplies $0 $0 $2,000 $2,000 $2,500 $3,000 $3,000 $3,500 $4,000 $4,000
Adver�sing/marke�ng $0 $0 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Debt repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Overhead Costs $0 $0 $82,000 $167,000 $227,500 $288,000 $310,000 $370,500 $444,000 $454,000
Total Expenses $245,000 $245,000 $143,500 $198,125 $297,875 $436,875 $615,875 $936,250 $1,405,000 $2,154,000
Net Income -$245,000 -$245,000 -$106,000 -$110,625 -$110,375 -$49,375 $171,625 $488,750 $945,000 $2,046,000
Forcasted Income
-$250,000
$0
$250,000
$500,000
$750,000
$1,000,000
$1,250,000
$1,500,000
$1,750,000
$2,000,000
$2,250,000
1 2 3 4 5 6 7 8 9 10
Years of Opera�on
Ne
t In
com
e
Break Even
Projected Net Income