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Mime video campaign #speechless
Presented by:
@mhasesaurabh
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Founded
in
1942
Ranked in
200 best
companies
Revenue
of $1.7
billions
Operating
in 17
countries
4937
Employees
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Objectives
Engage
Customers
Make customer
share emotions
Create a trend on twitter
Build brand equity
Brand awarenes
s
Analyze
the speechless moments
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Strategy
• Users tweeted with the hashtag #Speechless on @asianpaintstwitter page
• As a response to the tweets, the agency formulated mime videos out of all the user tweets on real time basis and uploaded them on the brand's YouTube page
• Idea was to delight the tweeters
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Execution
• “We dwelled into a real time response campaign for that. The tweet would come in and we would work to figure what to do with it and have one or two rehearsals before we put it up",- VP, Asian paints
• Adjoining image shows the tweets made by people.
• These tweets were converted into YouTube videos and people tweeting were cherished
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Results
11,000tweets
in 2 days
75video stories made
#speechless
trended no. 1 For two days
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Conclusion
• Customers wants to be treated specially
• Interactive campaign stays in mind of customers and they do get immediate buzz
• So, social media campaigns should be made more interactive
• Objective should be to delight customer and to touch the heart of customer
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Thank you !
Follow: @mhasesaurabh