Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Manaus: Export to Asia seminarInsight interAsia
21 Setembro 2010
2Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
About Me
• Lived in Asia for 20 years– Korea, Singapore, Hong Kong, Malaysia,
Taiwan, China, Japan– Primarily in high-tech sales and
operations– Started sales offices and local companies
• Education– BS Engineering (Tulane)–MBA Corporate Finance & MoT (UNM)
3Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
• Founded in 2006• Pan-Asia, full coverage• Focus on small, high-tech clients• HQ in Singapore • Representative offices: – Japan: Yokohama – Korea: Suwon – Taiwan: Hsinchu – Regular contractors:
• China, India, Malaysia, Thailand, Australia
About Insight interAsia
4Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Services• Agency – Fundamental sales & marketing
• Consultancy– Market penetration strategy– Asian operations audits– IP search– Due diligence– Funding from Asian sources
5Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Activities• “Hit-the-bricks” traditional sales work– Quick response to client requests– On-site demonstrations
• Local marketing and feedback• Information gathering and filtering• Attend conferences/symposia– Present technical results
• Arrange principals’ visit itineraries
6Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Technologies
• Semiconductor• MEMS & nano• PV• Cleantech• Automotive• Biopharma
7Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Business Models
1. Retainer– Example: US$2,000/month
• Includes 16 hours/month• Actual economy-class expenses reimbursed
2. Commission based– Percent of sales
3. Hybrid– Lower retainer + lower commission
8Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Why Manaus?
• FUCAPI course lecturer• Met many interesting people– See interesting opportunities here
• Competitive labor rates• “Exotic” product marketing possibilities
• Good Tech is our local agent & partner
9Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Asia
“Asia” is not one big homogeneous market•Japan, Korea, Taiwan (East Asia)
•China (+ Hong Kong & Macau), Mongolia
•Singapore, Malaysia, Thailand, Indonesia, Brunei
•Vietnam, Laos, Cambodia
•India, Pakistan, Sri Lanka, Bangladesh, Nepal
•Australia, New Zealand
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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Importing into Asian countries
• Generally not complicated nor costly• Singapore and Hong Kong easiest• Customers (end users) will help
import–Must find customers first– Use “what if?” scenario
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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
2 Scenarios
1. Lower cost market entry• Resources & raw materials
2. Unique product market entry• Consumer products, foodstuff,
technology
• Higher prices, requires more marketing
• Viral marketing and word-of-mouth
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Insight interAsia Pte Ltd インサイト・インターアジア 인사이트 인터아시아 贏在亞洲股份有限公司
China
• Population: 1,327,000,000• GDP growing steadily– Now #2 economy in the world
• Needs resources, food, consumer products• Needs CleanTech solutions
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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
India
• Population: 1,157,000,000 (and growing)• Needs resources, food, consumer products• Needs CleanTech solutions, water• Relatively simpler shipping from Brasil• About 20% halal• English more prevalent than China
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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
East Asia
• Protective of their agricultural sectors• Advanced technology centers• Willing to pay higher prices• Wants unique products– Ginger, ginseng, medicinal herbs?
• Relatively easy importation rules• Relatively strong currencies
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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
ASEAN
• Indonesia, Malaysia, Singapore, Thailand, Philippines
• Vietnam, Myanmar, Brunei, Cambodia, Laos
• 600,000,000 people
• GDP: US$ 1,500,000,000,000
• Growing and reaching out to the world
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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Conclusions
• Amazonas has much to offer• Remember: Asia is many markets• Think about your product or service–Which market makes the most sense?
• Pick one to get started and try for 2 years–When you have small success, start #2
• Look for a local partner you can trust
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Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia
Thank youContact us at location most convenient for you:
贏在亞洲股份有限公司Taiwan: +886 926413964
Headquarters: Insight interAsia Pte Ltd Marine Parade Post Office #628 Singapore 914405
Tel: +65 9824-4225 Fax: +65 3125-7245 Email: [email protected]
Australia: +61 2 6100 4225 Brasil: +55 21 3717 4225 EU/UK: +44 20 3287 8442 USA Austin: +1 512 553 0442 USA Detroit: +1 248 961 4383
URL: www.insightinterasia.com Skype: insight.interasia Twitter: iiasingapore
インサイト・インターアジア日本Japan: +81 50 5539 8442
인사이트 인터아시아 한국 담당Korea: +82 11 415 0403