#TwitterQA
Ask TWITTER: How to Grow Reach, Generate Leads & Drive Real Revenue
#TwitterQA
Meet Your Experts:
Anne Mercogliano@akmercog
Kipp Bodnar@KippBodnar
Amanda Felson@felsie
#TwitterQA
Agenda
1. Content and Twitter Strategy
2. Lead generation content
3. Going beyond text in Tweets
4. Advertising for lead generation
5. Lead generation cards
#TwitterQA
The HubSpot Twitter account has amassed over 330,000 followers and 50,000 leads, and we’ve learned a few pointers along the way.
In only two years, Twitter’s SMB account has amassed over 124,000 followers.
#TwitterQA
CONTENT STRATEGY TO SUPPORT YOUR TWITTER STRATEGY.
1Tip
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HOW HUBSPOT’S TWEETS
GENERATE LEADS:
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TO GENERATE LEADS, YOU CAN’T ONLY POST LEAD GEN CONTENT.
2Tip
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DIRECT & INDIRECT LEAD GEN
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EXAMPLE 1: A Direct LEAD GEN TWEET.
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EXAMPLE 2: AN Indirect LEAD GEN TWEET.
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80/20 Rule
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GO BEYOND TEXT IN YOUR TWEETS.3
Tip
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Tweets with photos get
twice the response!**Buddy Media 6/12, “Strategies for Effective Tweeting; A Statistical Review”
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Incorporate
images
regularly
throughout
your Tweets
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EXTEND REACH WITH TWITTER ADVERTISING.4
Tip
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YOUR PERFECT PROSPECTS ARE ON TWITTER. THEY JUST MIGHT
NOT BE FOLLOWING YOU.
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TWITTER INSIGHTS
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OPTIMIZE FOR LEAD GENERATION
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You can
target your audience by
…
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KEYWORDS.
KEYWORDS IN RECENT TWEETS
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INTERESTS & USERNAMES.
350 INTEREST
CATEGORIES
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PLATFORM / DEVICE.
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THE ANATOMY OF OUR PROMOTED TWEETS.
1
2
4
3
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GIVE TWITTER LEAD GEN CARDS A TRY.5
Tip
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2. An image.
3. A short description.
4. A call-to-action.
YOU NEED 4 PIECES OF CONTENT TO CREATE A LEAD GEN CARD - #1 IS AN OFFER
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THREE AWESOME LEAD GEN CARD CAMPAIGNS.
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TAKEAWAYS.
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Focus on helping people with your tweets and
content
REMEMBER TO:
#TwitterQA
Focus on helping people with your tweets and
content
Direct & Indirect lead generation posts (80/20
rule!)
REMEMBER TO:
#TwitterQA
Focus on helping people with your tweets and
content
Direct & Indirect lead generation posts (80/20
rule!)
Use Visuals
REMEMBER TO:
#TwitterQA
THANK YOU!
#TwitterQA
Q&A@akmercog
@KippBodnar@felsie