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Assignment onAssignment on
Synonyms of StrategiesSynonyms of Strategies
Submitted By:
Manminder SinghMBA-2C
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1. Implementation1. Implementation
E.G: Chrysler, manufacturer of luxury cars sold its stake inMaserati, Lambourghini and Diamond Star and itslf implemented the strategy of building Great cars , Great
Trucks.
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2. 2. CompatabilityCompatability
Compaq Computers ltd. Manufactures processorscompatible to the customer needs
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3. Innovation3. Innovation
Apple Inc. has a strong innovation base. Products likeMacbook air(worlds thinnest laptop), Iphone, Ipod etcwere first developed by Apple.
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4. Adaptable4. Adaptable
MC Donalds has shown a great Adaptability Strategy. Ithas customised menu according to different regions. Itadapts itself to the changing conditions
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5. culture5. culture
Despite being a huge MNC Google follows a very interactive wokculture. All the employees sit toghether for lunch in a commonroom. It leads to flow of innovation and formation of new ideas.
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6. Flexible6. Flexible
IBM shows a great example of flexibilty.
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7. Visionary7. Visionary
E.G :Wal Mart was built with the great visionary conceptof supermarkets by Sam Walton.
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8. Positioning8. Positioning
E.g: TATA Nano has positioned correctly towards the twowheeler owners who want to buy a car but cannot affordit.
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9. Targeting9. Targeting
E.G : Starbucks targets their products towards officeworkers with medium and high income who like drinkpremium coffee.
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10. 10. competetivenesscompetetiveness
E.g: ABER CROMBIE and FITCH use people as modelsbelonging to different communities to cater to differentpeople displaying their different range of products.
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11. Direction11. Direction
E.G : Dell has from the time of its inception dedicated towardsproviding online or telephonic assistance to its customers. It hasbeen working in that direction for years now.
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12. Lonely12. Lonely
E.G : R anbaxy has a monopoly and is alone in theproduction of pravastatin sodium drug.
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13. Heated13. Heated
E.g: it includes examples of companies like coke an Pepsior R in and Tide etc.
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14. Core competence14. Core competence
E.g: Gitanjali jewels have a core competence of cuttingand finishing of a heart shaped diamond as small as 0.03carat.
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15. Satisfaction15. Satisfaction
E.g: Maruti Suzuki has been a pioneer name in customersatisfaction.
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16. Overcoming hurdles16. Overcoming hurdles
E.g: coca cola overcame the hurdles of pesticides beingdetected in their soft drinks.
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18. Product18. ProductDifferentiationDifferentiation
E.g: Nokia uses it in a very unique way.
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19. Demand19. Demand
E.g: xerox machines were able to create the demand forthe product and then supply it to the market.
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20. Containment20. Containment
E.g: Maruti Suzuki with its exceptionable service andcustomer satisfaction has been able to contain theircustomers .