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THE BUSINESS OPPORTUNITY PRESENTED BY SOCIAL NETWORKS
Brendan HughesInternet Commerce Advisor
BRENDANHUGHES.IEAIM Ireland, 22nd September 2010
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SOCIAL NETWORKING IN IRELAND
BRENDANHUGHES.IE
61%
10%
6%
45%
Blogs
11%
25%
8%
Source: Google AdPlanner, September 2010
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10 BUSINESS OPPORTUNITIES
BRENDANHUGHES.IE
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#1PRESENT A MORE HUMAN FACE
BRENDANHUGHES.IE
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#1PRESENT A MORE HUMAN FACE
BRENDANHUGHES.IE
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#1PRESENT A MORE HUMAN FACE
BRENDANHUGHES.IE
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#2INCREASE FINDABILITY
BRENDANHUGHES.IE
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#2INCREASE FINDABILITY
BRENDANHUGHES.IE
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#2INCREASE FINDABILITY
BRENDANHUGHES.IE
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#3ESTABLISH EXPERTISE
BRENDANHUGHES.IE
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#3ESTABLISH EXPERTISE
BRENDANHUGHES.IE
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#3ESTABLISH EXPERTISE
BRENDANHUGHES.IE
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#3CUSTOMER SERVICE
BRENDANHUGHES.IE
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#4CUSTOMER SERVICE
BRENDANHUGHES.IE
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#4CUSTOMER SERVICE
BRENDANHUGHES.IE
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#5REPUTATION MANAGEMENT
BRENDANHUGHES.IE
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#5REPUTATION MANAGEMENT
BRENDANHUGHES.IE
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#5REPUTATION MANAGEMENT
BRENDANHUGHES.IEhttp://www.youtube.com/watch?v=AH5R56jILag
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#6SOCIAL REFERRAL
BRENDANHUGHES.IE
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#6SOCIAL REFERRAL
BRENDANHUGHES.IE
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#6SOCIAL REFERRAL
BRENDANHUGHES.IE
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#7BUILD LOYAL COMMUNITIES
BRENDANHUGHES.IE
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#7BUILD LOYAL COMMUNITIES
BRENDANHUGHES.IE
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#7BUILD LOYAL COMMUNITIES
BRENDANHUGHES.IE
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#8GENERATE SALES LEADS
BRENDANHUGHES.IE
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#8GENERATE SALES LEADS
BRENDANHUGHES.IE
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#8GENERATE SALES LEADS
BRENDANHUGHES.IE
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#9SUPPORT THE SALES FUNNEL
BRENDANHUGHES.IE
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#9SUPPORT THE SALES FUNNEL
BRENDANHUGHES.IE
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#9SUPPORT THE SALES FUNNEL
BRENDANHUGHES.IE
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#10C0-CREATE
BRENDANHUGHES.IE
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#10C0-CREATE
BRENDANHUGHES.IE
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#10C0-CREATE
BRENDANHUGHES.IE
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SOCIAL NETWORKING IN CONTEXT
Sales - Customer Service - Marketing - PR
BRENDANHUGHES.IE
SEOPPC
ANALYTICS
BANNER ADVERTISING
FUNNELOPTIMISATION
CONSUMERBEHAVIOURS
EMAILUSABILITY
MULTI-VARIANTTESTING
DESIGN DEVELOPMENT
PAYMENTSYSTEMS
MULTI-CHANNEL
SUPPLYCHAIIN
DISTRIBUTIONPROCESS
ENGINEERINGPRODUCT
DEVELOPMENTMETRICS
PERFORMANCEMANAGEMENT
AVAILABILITY
CPASYSTEMS
INTEGRATION
SOCIALMEDIA
e-Commerce / e-Business
EDUCATE -> DECIDE -> ACT -> REVIEW
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DISCUSSION
Brendan HughesInternet Commerce Advisor
WEB: www.brendanhughes.ieEMAIL: [email protected]: @brendanhughes
BRENDANHUGHES.IE