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SAP - The Cloud Built for Business Sven Denecken, Matthias Steiner, Sindhu Gangadharan SAP SE | July, 2014
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 2
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent.
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SAP - The Cloud Built for Business Sven Denecken, GVP Cloud Solutions, SAP SE @SDenecken July, 2014
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 4
Rapid State of Change
5
Influence buying behavior
Deliver a 360 view of the customer
Improve overall engagement Grow lifetime value
Align people with goals and objectives
Increase customer satisfaction
Increase operational efficiency
Deliver 360° view of spend and vendor
relationships
Discover new business
opportunities
Customers Seek Outcomes Not Products
Enable employees to develop themselves
Accelerate time to productivity Reduce COGS
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6 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Cloud Strategy
The right mix
managed
Integrated © 2014 SAP SE or an SAP affiliate company. All rights reserved.
HR CUSTOMER Sales, Service &
Marketing
PROCUREMENT FINANCE
LEADING CLOUD
APPS AND SUITE
Our Strategy helps Customers to focus on Business Outcome
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Finance Procurement HR Marketing
Cloud for Marketing
Omni-channel Commerce
Sales Service
Cloud for Sales2 Cloud for Service
CRM on HANA (for Industries)
CRM on HANA (for Industries,
Billing & Revenue)
Human Resources
Procurement Supply Chain Management
S&OP Cloud on HANA
Suite on HANA (SD, MM, PP & PLM)
CFO Office
Simple Finance
Business ByDesign
Simple Finance Suite on HANA (FICO), GRC
SCM, PLM & Manufacturing
Cloud for Travel & Expense
Social Media Analytics
Managed
Public
Omni-channel Commerce & Customer Engagement
Collaboration SAP Jam, Business Network
Fiori User Experience and SAP HANA Cloud Platform Application Development, Integration, Database and Analytics, Foundation
Analytics BI (BusinessObjects), EPM, BW on HANA
SAP Cloud Portfolio Innovation and Agility - delivered in a unified approach
Adobe executed via partnership Also available in Managed Cloud Simple Finance will have a Public Cloud option for new Finance deployments available by year-end 2014 Simple Finance will also have a Managed Cloud alternative to FICO
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Simplify consumption with SAP cloud powered by HANA
Simplified User Experience
SAP HANA Platform
Applications Analytics
BEST PRACTICE Processes
COMPANY SPECIFIC Processes
Public Cloud HCM, CRM, SRM
Industry and Managed Cloud
Core, Logistics, Business Suite, BW
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
11 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Matthias Steiner, Cloud Platform Evangelist, SAP SE @steinermatt July, 2014
SAP HANA Cloud Platform Extend Your Business to the Cloud
Cloud Basics
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Software as a Service (SaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
Virtualization
Hosting managed
Infrastructure Services AppServices DBServices
HANA INFRASTRUCTURE
Instant access to infrastructure for existing SAP HANA customers
APPLICATION SERVICES
HANA INFRASTRUCTURE
HANA SUBSCRIPTION
Build new and extend existing applications
HANA INFRASTRUCTURE
Subscription offer for building SAP HANA applications
HANA SUBSCRIPTION
Current customers who own and want to quickly deploy a HANA license
Net new customers who want to be up and running quickly with SAP HANA
Net New & current customers who want to (a) build consumer/LOB apps in the cloud, and/or (b) extend current apps
SAP HANA Cloud Platform Available packages
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Overview Developer Experience
Infrastructure Services
DBServices
Transactions Predictive Spatial Streaming Analytics Text Mining
AppServices
Mobile Portal Integration Collaboration Security Analytics
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Value proposition
Gain More Flexibility & Productivity
Minimize Your Costs
Reduce Risk and Protect Your Investments
Differentiate Yourself
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Major usage scenarios
New Cloud Apps On-Premise Apps
ON-PREMISE SOLUTION
Cloud Apps
CLOUD SOLUTION
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Typical Scenarios on SAP HANA Cloud Platform Build new cloud applications
New Cloud Apps
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NFL: Picking Fantasy Football Winners with SAP® Lumira™ Cloud and SAP HANA® Cloud Platform
Organization National Football League (NFL) Headquarters New York Industry Sports and entertainment Products and Services Professional American football league composed of 32 teams divided equally between the National Football Conference (NFC) and the American Football Conference (AFC) Web Site www.nfl.com Partner SAP® Services organization
Top objectives � Make NFL.com the go-to place for the ultimate fantasy football experience � Meet the high expectations of the most avid and engaged football fans � Monetize fantasy football and drive new business across the Web site � Expand to mobile devices for anytime, anywhere fantasy football � Evolve the user experience to give confidence to players of any level and keep them coming back
Why SAP � Unmatched solution scalability, plus the technical skill and industry expertise of the SAP Services
organization � SAP HANA® Cloud Platform stores Big Data and delivers it in real time through the user-friendly interface of
the SAP Lumira™ Cloud platform
Key benefits � Increase in sales of other products via NFL.com, making fantasy football one of the biggest drivers in
overall fan-base growth � Real-time, reliable, and actionable player comparison data and customized recommendations, helping
users quickly make the best picks � Ability to handle spikes in usage on game day without disruption to users
“America is our fan base, but fans are not all the same. With SAP HANA Cloud Platform and SAP Lumira Cloud, we are creating a personalized fantasy football experience by providing detailed player comparisons and user-specific recommendations. Our fans are passionate and loyal – and we want to help them win.”
Brian Rolapp, Chief Operating Officer of NFL Media, National Football League
45% Approximate growth of fantasy football platform since 2010
7X More content consumption on NFL.com by fantasy football users, increasing the value of fantasy football overall
24X7 Engages fans from Monday through Sunday, helping prepare for a game-day win
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Typical Scenarios on SAP HANA Cloud Platform Extend on-premise solutions
On-Premise Apps
ON-PREMISE SOLUTION
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20
Danone South Africa Call Center Application Powered by SAP HANA Cloud Platform Company or Organization Groupe Danone Headquarters or Location Paris, France Industry Consumer Products Products and Services Fresh Dairy Products Bottled Water Baby and Medical Nutrition Employees 102,401 (2012) Revenue or Budget € 20,869 Million (2012) Web Site www.danone.com
Business Needs/Constraints � Order management call center application for Danone South Africa
• User friendly, “fancy” B2E (Business to Employee) application • Very low budget; minimal upfront investment • Option to port app to additional call centers, including 3rd parties
Technical Needs � Seamless integration with SAP systems � Data security and identification management � Rapid deployment � Connection/integration with Cisco softphone devices � Latest technology (e.g. SAPUI5), ease of upgrades and extensibility Key Benefits � “100% happy” users and highly successful roll-out/go-live � Under budget; development process much faster than expected with SAPUI5 platform � Seamless portability to additional call centers � Easy integration with on-premise back-end systems � Straightforward authentication using SSO and SAML 2.0
“With SAP HANA Cloud Platform, we can rapidly develop very beautiful user-friendly applications, which are opening new opportunities to connect our consumers directly to our backend systems. And the SAP HANA database will help us analyze this data later on.”
Ralf Steinbach, Director Software Architecture, Group Danone
“Our users are 100% happy with the app’s functionality and response time.“
“The learning curve was very fast, and we implemented the first solution much more quickly than expected.”
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Typical Scenarios on SAP HANA Cloud Platform Extend cloud solutions
Cloud Apps
CLOUD SOLUTION
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
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Example: Extensions to Success Factors BizX Suite
https://www.sapappsdevelopmentpartnercenter.com/en/get-started/cloud-applications/successfactors-extensions/
© 2014 SAP SE. All rights reserved. 22 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-
infringement
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23
Accenture HR Audit and Compliance as-a-service
Company or Organization Accenture Software Headquarters or Location Dublin, Ireland Industry Consulting and Software Products and Services Global Mgmt. Consulting Technology Services Business Process Outsourcing Software Employees 275,000 (FY 2013) worldwide Revenue or Budget $28.6 billion (FY 2013) worldwide Web Site www.accenture.com/hcmsoftware
Business Needs/Constraints � Reconciliation of inconsistent human capital management (HCM) data
• Superior auditing capabilities • Fast, efficient resolution of data across hybrid environments • Standard and tailored data governance rules
Technical Needs � High scalability and elasticity � Seamless integration with on premise and SuccessFactors cloud systems � Rapid deployment � Accurate and consistent reporting Key Benefits � Lower TCO due to enhanced compliance and error reduction � Faster time to value � Business agility; optimized HR business processes and service functions � Reduction in payroll issues and employee frustrations � Better use of time for functional SME’s � Greater accuracy and consistency in reporting
“Many companies operate in a hybrid environment, with systems located both on premise and in the cloud. Delivering Accenture HR Audit and Compliance as-a-service on SAP HANA Cloud Platform helps our clients complete accurate audit and compliance reporting no matter where their data is hosted, simplifying the entire process and helping to reduce costly errors.”
Jim Astorian, Senior Managing Director, Accenture Software
“The first solution on the SAP HANA Cloud Platform that enables clients to optimize their check processes.” “We are excited to work with the SAP HANA Cloud Platform, using it to build and deliver this application for our clients.” Jochen Nagel, Business Lead, Accenture Software for Human Capital Management
Powered by SAP HANA Cloud Platform extension package for SuccessFactors
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
24 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Sindhu Gangadharan, VP Product Management Cloud Integration, SAP SE
SAP Cloud - Integration Integration is key to achieve the Desired Business Outcomes from Cloud
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 25
Integration is key to achieve the Desired Business Outcomes from Cloud
Market-to-Cash Source-to-Pay
Recruit-to-Retire
End-to-End Business Processes
§ Customers have complex on-premise landscapes
§ As customers adopt cloud solutions, hybrid landscapes will become a norm
§ Integration across the boundaries of cloud and on-premise is a must to prevent application silos
As companies adopt cloud, real-time end to end business process integration is critical
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 26
The Cloud Integration Challenge ASUG Research Services, Summer 2013
275 ASUG survey participants identified the following Cloud Integration observations and challenges: • Cloud integration is a big consideration when weighing future software adoption
• Concern about connecting the Cloud and On-Premise worlds
+82 % express concern about integrating Cloud software with their current On-premise software.
Primary concern: Too many software products undermining the goal of a single system of record
• Success Factors Is making a splash, other Cloud solutions gaining traction 35% of the respondents have/are considering Success Factors
• Conclusion: Need better out-of-the box integration between SAP Cloud Solutions &SAP Business Suite
Learn more: http://www.asugnews.com/article/sap-Cloud-integration-survey-results
Confidential
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 27
Integration Requirements for Cloud Deployments
Real-Time Business Process Integration
End-to-End Monitoring and Support
Single Source of Truth/ Master Data Synchronization
Data Security and Compliance
Integrated User Experience
Rapid Deployment
Support for Complex Landscapes
Choice of Integration Technology
LOB IT
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 28
SAP HANA Cloud Integration Lowers cost, increases speed, and enhances simplicity for our customers
SAP HANA Cloud Integration
� Strategic service for OD-OD & OP-OD integration on SAP HANA Cloud Platform
� Pre-packaged integration content hub in cloud – “Discover, Configure, Manage”
� Engineered for Cloud: Multi-tenancy, rolling software updates, horizontal scalability. Subscription-based usage
� Strong focus on security including data isolation
� Used by Success Factors, ARIBA, FSN etc.
� Complementary offering to SAP NetWeaver PI
� Combines process and data integration capabilities
� Open for partners – projects, content, connectivity etc.
Real-Time Process Integration
iFlows (Prepackaged Integrations)
Community and Marketplace
Data Integration
SAP On-Premise
3rd Party On-Premise
3rd Party Cloud Solutions
SAP Cloud Applications
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 29
Gartner Magic Quadrant for Enterprise Integration Platform as a Service iPaaS (G00255649); Published: 27 January 2014
Summary
� SAP Hana Cloud Integration (HCI), part of the broader SAP Hana Cloud Platform PaaS proposition, is SAP's iPaaS offering. It incorporates some components of SAP's on-premises integration technology, but also leverages open-source software and includes new technology to support elastic scaling and self-service capabilities.
� The platform leverages the leading-edge SAP Hana in-memory DBMS as an integrated feature. HCI will play a critical role in SAP's cloud strategy by enabling integration between its SaaS and on-premises packages.
Strengths
� HCI is delivered as an embedded component of multiple SAP cloud offerings, thus making the platform the default option for clients of those offerings. The planned (1H14) stand-alone HCI offering targeting any-to-any integrations will potentially appeal to organizations needing an iPaaS for a range of CSI (cloud services integration) use cases.
� SAP plans to release more than 500 cloudstreams (roughly one-third are available), which will potentially make SAP HCI appealing to user organizations looking for an iPaaS to enable rapid, SAP-centric CSI projects.
� The HCI road map includes dynamic autoscaling; on-premises deployment of the platform; support for REST and OData; data quality; governance/API management; B2B, MAI, Internet of Things and big data integration; intelligent mapping suggestions; crowdsourcing / collaboration; extension of the adapter portfolio; and deeper integration with the underlying SAP Hana in-memory DBMS.
� SAP HCI strengths cited by clients include its effective and responsive support, easy-to-use tooling, smooth version upgrade, reliability and integration with the SAP security environment.
Gartner Analysts: Massimo Pezzini, Yefim V. Natis, Paolo Malinverno, Kimihiko Iijima, Jess Thompson, Fabrizio Biscotti, Raffaella Favata, Eric Thoo
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 30
ERP CRM ERP
Sales OD
Customers
Employee Central
BizX Talent Mgmt
Cloud Payroll
People
Financials OD
Money
On-Premise
SAP Cloud Ariba Network Procure to Pay
Sourcing
Procurement Content
Supplier Info Mgmt
ERP SRM
Suppliers
Travel OD
ERP
Service OD
Social OD
iFlows – Prepackaged Integrations from SAP
Contract Mgmt
Business
B1 OD Business ByDesign
ERP
Third-Party Clouds Third-Party Clouds Third-Party Clouds Third-Party Clouds Third-Party Clouds
80% Reduction in Implementation Time and Cost
Minimized Implementation
Risk
Reliable Upgrades
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 31
Example: SAP Customer OnDemand With SAP CRM Lead-to-Cash
§ Real-time integration of master data (accounts, prospects, competitors, contacts, account hierarchy, territory assignment, products, employees, campaign headers)
§ Real-time integration of transactional data (leads, opportunities, activities, service requests)
Employee
Lead Service Request Opportunity
Business Partner
Employee
Service Request
Business Partner Quote / Sales
Order
Material
Product
Lead Opportunity
SAP CRM
Campaign Header
Campaign
Activity
Activity
Account Hierarchy
Account Hierarchy
Territory Assignment
Territory Assignment
SAP Customer OnDemand
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 32
SAP HANA Cloud Integration Links for further information SAP HANA Cloud Integration � SCN: http://scn.sap.com/docs/DOC-40396 � Public Content Catalog: https://cloudintegration.hana.ondemand.com � Tools: https://tools.hana.ondemand.com/#hci � Trial Program:
http://scn.sap.com/community/hana-in-memory/blog/2013/10/22/sap-hana-cloud-integration--test-and-learn-more-about-sap-s-cloud-based-integration-solution
� SAP Data Centers: http://www.sapdatacenter.com/ � Documentation on SAP Help Portal: http://help.sap.com/cloudintegration � Ramp-up Knowledge Transfer (RKT):
https://websmp104.sap-ag.de/~form/sapnet?_SHORTKEY=01100035870000758527& SAP Financial Services Network � SAP FSN Homepage: http://www.sap.com/fsn � SCN: http://scn.sap.com/docs/DOC-40696 � Rapid Deployment Solution (RDS) for Corporate Onboarding: http://service.sap.com/rds-fsn � Documentation on SAP Help Portal
SAP FSN: http://help.sap.com/sapfsn, SAP FSN Connector: http://help.sap.com/fsnagent � Ramp-up Knowledge Transfer (RKT):
https://websmp103.sap-ag.de/~form/sapnet?_SHORTKEY=01100035870000759375&
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Looking Ahead
Hybrid Deployment Options C
loud
So
lutio
ns
On-
Prem
ise
So
lutio
ns
Hybrid
SAP HR, CRM, SRM
SAP ERP
e.g. Talent, Sales, Travel, Procurement, ...
Cloud as extension
Two-Tier
SAP HR, CRM, SRM
SAP ERP
Headquarters
Subsidiaries
Cloud Solutions e.g. Talent, Sales, Travel,
Procurement, ...
Cloud
Cloud ERP e.g. Talent, Sales, Travel,
Procurement, ...
Full Cloud
SAP ERP
Cloud
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
SAP HANA Platform
Analyze Predict Sense
Industry Innovation
Business Applications
Cloud Mobile & device
Store
Database Analytics Middleware
SAP is the only company bringing it all together
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank You! visit www.sap.com/cloud
#SAPCloud
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SAP - The Cloud Built for Business Sven Denecken, Matthias Steiner, Sindhu Gangadharan | SAP SE July, 2014
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 38
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company.
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Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
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