59% of our live CE activities were scheduled on weekends

74% of preregistrants attended

Few day-of registrants

What Have We Learned From a Year of Virtual Education?

From March–December 2020, Vindico Medical Education scheduled 63 independent webinars

Attendance consistent regardless of day of week

Highest attendance during lunchtime and

the evening

Attendance lowest in September (back-to-school)

and December (holidays)

of our attendees of virtual education in 2020 plan to return to in-person education immediately after social distancing guidelines subside

now prefer virtual education over in-person education

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VINDICOmedical education

74%

Attendees

Register the week of Register the day of

31%68%

REGISTRATION

at

te

nd

an

ce

%

day

Before the 2020 shift to virtual learning:

Attendance Trends

Possible factors impacting attendance in virtual learning:

No travel Less planning Distractions

Attendance consistent up to2.0 credit hours, then drops with

each 0.25-hour increment increase

Primary Care audiences had highest

attendance rates

Webinars scheduled for Pacific Time had lowest

attendance

cRedits

at

te

nd

an

ce

%

18% 37%

september december

Vindico’s approaches to the era of hybrid learning

• Sendinvitationsandreminderemailsclosertovirtualeducationdate• Increasefocusonemailandwebads,withfewerpostalmailings• Intelligentmarketingwithnewersoftware• Prepareforhighernumberofday-ofregistrants• Sethigherregistrationtarget

• Ensureactiveparticipationisavailableforvirtualattendees• Off-screencall-inforvirtualattendees• Potentialforsmall-groupvideostream-in

REfInEdmaRkEtIngEffORtS

EngagIngvIRtualATTENDEES