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Attracting Hispanic Patients
Staff Meeting Presentation SeriesModule 7
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Top Ancestries In U.S. in 2000
German 43 MillionIrish 31 MillionEnglish 25 MillionUnited States or American21 MillionItalian 16 Million
Hispanic 45 MillionMexican? 30 Million
Source: U.S. Census Department and Synovate estimates
15 % of U.S. population is ofHispanic ancestry
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Source: U.S. Census Bureau – March, 2004
U.S. Hispanic Projected Population Growth(millions)
35,622
73,055
47,756 59,756
87,585102,560
2000 2010 2020 2030 2040 2050
Hispanics will reach 24% of U.S.population by 2050
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10 Fastest Growing Hispanic States (1990-2000)
% Growth
North Carolina 449%Arkansas 344%Georgia 329%Tennessee 299%South Carolina 236%Nevada 225%Alabama 222%Kentucky 194%Minnesota 189%Iowa 169%
Source: U.S. Census Department
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Spanish Only/ Mostly
63%
Spanish & English
23%
English Only/ Mostly
14%
Language Spoken at Home
(% of Hispanics)
Source: Synovate, U.S. Census Bureau, 2000
• Nearly two-thirds of Hispanics speak mostly Spanish at home while another quarter say they speak both Spanish and English equally
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30%
14%19%
54%47%
60%
38%
28%
10%
5 to 17 years 18 to 64 years 65 years and over
English Only Bilingual Spanish OnlySource: US Census Bureau 2000
Most U.S. Hispanics are bilingual, but older Hispanics are more likely to speak
Spanish only
LANGUAGE PREFERENCE OF HISPANICS BY AGE
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Check Census Bureau to determine the % of Hispanic in your area.
If Hispanic % exceeds 15% of local population, take steps to attract these patients.
Assessing Hispanic Opportunity
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Hispanic or bilingual employees Hispanic messaging evident in signage (“Hablamos Espanol” - -
“We speak Spanish”) Bilingual in-store communications (signage, forms, brochures)
Conveys friendliness, respect
Bi-lingual magazines in waiting area Spanish-language website section Involvement in Hispanic community events Outreach to Hispanic community groups, churches, schools,
companies
Tactics to Attract Hispanic Patients
Source: Saatchi & Saatchi X Insights Team, 2005 and CIBA Vision Recommendations
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Words to Learn
ENGLISH Good morning (afternoon) (evening) My name is… Sit down please What is your name? Open your eye wide Cover your right (left) eye Which is better, 1 or 2, or about the same? Are they clear? I don’t understand
SPANISH Buenos dias (tardes) (noche) Yo me llamo… Sientes por favor Como se llama? Abra sus ojos bien grande Cubra su ojo derecho (izquierdo) Cual es mejor uno o dos o se ve igual? Estan claras? No entiendo
Source: Women in Optometry, November 2007
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For Discussion
How can the office be made to appear more Hispanic friendly?
Are office forms bi-lingual? Do marketing materials encourage Hispanic patients to
visit the practice? Are Spanish language materials available to explain
products, ocular conditions, etc?