Download - Audience Profiling - Target Audience
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Is it on your blog?
Logo Script pre-production schedule to complete:
storyboard & shot listing locations research casting of actors, extras design including all props, costumes,
make-up and special effects Iconography, mood board, four key
frames Director research
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Viewing Director Research
http://rubberproducktions.blogspot.co.uk/
http://wideeyeproductions.blogspot.co.
uk/
http://bloodyproductions.blogspot.co.u
k/
http://veganfarmproductions.blogspot.co.uk/
http://contaproductions.blogspot.co.uk/
And?
http://rubberproducktions.blogspot.co.uk/http://rubberproducktions.blogspot.co.uk/http://wideeyeproductions.blogspot.co.uk/http://wideeyeproductions.blogspot.co.uk/http://bloodyproductions.blogspot.co.uk/http://bloodyproductions.blogspot.co.uk/http://veganfarmproductions.blogspot.co.uk/http://veganfarmproductions.blogspot.co.uk/http://contaproductions.blogspot.co.uk/http://contaproductions.blogspot.co.uk/http://veganfarmproductions.blogspot.co.uk/http://veganfarmproductions.blogspot.co.uk/http://bloodyproductions.blogspot.co.uk/http://bloodyproductions.blogspot.co.uk/http://wideeyeproductions.blogspot.co.uk/http://wideeyeproductions.blogspot.co.uk/http://rubberproducktions.blogspot.co.uk/http://rubberproducktions.blogspot.co.uk/ -
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What do they mean?
Write down what you think these key words
mean on the white board.
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Audience Profiling
LO:
To understand how to talk about targetaudiences (TA)
To define who the TA for our film is
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Evaluation worth?In the evaluation the following seven questions must be addressed:
In what ways does your media product use, develop or challengeforms and conventions of real media products?
How does your media product represent particular social groups?
What kind of media institution might distribute your media product andwhy?
Who would be the audience for your media product?
How did you attract/address your audience?
What have you learnt about technologies from the process ofconstructing this product?
Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
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Match the category to the type of
jobsCategory Types of Jobs
AMiddle management, teachers, many 'creatives' e.g.
graphic designers etc
B
Top management, bankers, lawyers, doctors and other
highly salaried professionals
C1 Unemployed, students, pensioners, casual workers
C2 Semi-skilled and unskilled manual workers (blue collar)
DSkilled workers, tradespersons (white collar)
EOffice supervisors, junior managers, nurses, specialist
clerical staff etc
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Socio-economic status
Category Types of Jobs
ATop management, bankers, lawyers, doctors and other
highly salaried professionals
BMiddle management, teachers, many 'creatives' e.g.
graphic designers etc
C1Office supervisors, junior managers, nurses, specialist
clerical staff etc
C2 Skilled workers, tradespersons (white collar)
D Semi-skilled and unskilled manual workers (blue collar)
E Unemployed, students, pensioners, casual workers
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Demographics
Class
Location
Education/employment
Age
Race
Sex
provide statistical characteristics of a
population
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Psychographics
Personality
Values
Attitudes
Interests
Lifestyle
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Is it CLEARs now?
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Audience theory
In 1974 Blumler and Katz developed atheory which we know as the uses
and gratifications theory.
Individuals might choose and usetexts for different reasons:
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Surveillance - finding useful information,news, weather reports, financial news,holidays, produce.
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Personal Relationships - themedia is used for emotional
and social interaction.
Media gives a common ground on which we
can build conversation and relationship; weidentify with certain media personalities oralternatively soap operas or celebrities can beused to substitute family life.
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Diversion - escape from problems androutine, or purely for entertainment.
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Personal Identity - learning
behaviour and values fromtexts; identifying yourself with
a particular text.
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What is the point?
Why is it important to define our TA?
In what ways is it useful?
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Task
Create a profile for the TA of YOURfilm
Which existing Vampire films fit your
TA? If there arent any, explain whyyou feel there is a need to fill the gap.
Upload onto your group blog by
10.10am. Decide how you wish topresent this information and prepare
your feed back to the rest of the class.
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Exemplars
Natalie is 15, living in west London with her affluentparents in Notting Hill. She is in year 11 and
spends most ofher break time on her art portfolio
as she wants to get into art college. At the weekend
she visits art galleries and museums with her small,close group of friends and captures the abstract
beauty of London on her DSLR. She frequently
browses through her local record stores, preferring
vinyl to MP3s, and follows retro trends by reading
online fashion blogs followed by visits to Camdenmarket. Currently, her favourite programme is My
Mad Fat Diaryand films such as Django
Unchained, but she also has a secret soft spot for
classic musicals such as Singin in the Rain.
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Links to exemplars
http://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.html
http://www.slideshare.net/ChloeG/music-video-
audience-profile-10869269
http://mollieadams.wordpress.com/2010/11/07/audience-profiles/
http://alicesasmediablog1.blogspot.co.uk/2012/12/a
udience-profiling-readership-document.html
http://www.thinkbox.tv/server/show/nav.914#Girls
http://business.pearlanddean.com/audience_profile
http://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.htmlhttp://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.htmlhttp://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://www.thinkbox.tv/server/show/nav.914http://business.pearlanddean.com/audience_profilehttp://business.pearlanddean.com/audience_profilehttp://www.thinkbox.tv/server/show/nav.914http://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.htmlhttp://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.htmlhttp://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.htmlhttp://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.html -
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Homework due 31st January
Carry out research into what your TAexpects from your film opening.
How can you use this information to
inform your production? Upload onto your group blog
Remember to continuously reflect on
the work you and your group havecarried out to show yourJOURNEY.
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EXAMINER REPORT JUNE 2012
Carry out audience
research at every stage
Apply research to your
final production
Be specific and research
within your genre
Target audience!
Be reflective of the
process Video interviews be
creative
Mixture of research into
existing products
Research into different
technologies available
Irregular blogging does
not show your journey
Do not write too many
essay style answers
Do not stick to just one
method of research
Research more than one
film!
Do not just rely on powerpoints
Do NOT plagiarise
Pupils did not reflect and
explain why they
researched particular
aspects.
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