SunAvg
Mon-Fri Mon Tue Wed Thu Fri SatEXECUTIVE SUMMARY 54,506 38,560 37,909 37,966 38,190 39,645 39,093 38,128
The Portland Press Herald/Maine Sunday Telegraph Print (See Par. 1A) 46,475 30,568 29,928 29,970 30,174 31,625 31,143 30,161Digital Replica (See Par. 1B) 8,031 7,992 7,981 7,996 8,016 8,020 7,950 7,967
TOTAL AVERAGE CIRCULATION 54,506 38,560 37,909 37,966 38,190 39,645 39,093 38,128
PORTLAND PRESS HERALDMAINE SUNDAY TELEGRAMPortland (Cumberland County), Maine12 months ended September 30, 2017AUDIT REPORT
Newspaper
01-1865-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • www.auditedmedia.com
WEBSITE USAGE: Total Activity
September 2017Total Unique Browsers 1,459,719
Page Impressions/Views 5,540,979
Source(s): Google Analytics, See NotesNote: Publisher also reports additional digital metrics, See Notes
Audience Summary
Publishing PlansFrequency: DailyDelivery Vehicle(s): Print, onlinePrimary Circulation Classification: PaidWebsite(s): www.pressherald.com
Page 2 of 16•
01-1865-0Alliance for Audited Media
015
Miles
30
NEW HAMPSHIRE
MA
INE
Brunswick
Lisbon Falls
Gorham
Old O
rchard Beach
Biddeford
Saco
Kennebunk
Kennebunkport
South Sanford
Sanford
Springvale
North Berw
ick
South Eliot
Portland
Cape N
eddick
York Harbor
Cam
denSouth Paris
Norw
ay
Lewiston
Mechanic Falls
North W
indham
Farmingdale
Augusta
RandolphD
amariscotta-N
ewcastle
Rockland
Kittery
Winthrop
Sagadahoc
York
Androscoggin
Cum
berland
Lincoln
Oxford
Waldo
Knox
Kennebec
04858 04854
04859
04861
04563
04086
04006
04074
0407204064
0400504002
04043 0404604073
0408704076
04061
04030
03901 0390603908
03903
04673
04096
04097
0402104062
04856 04843
04852
04650
04645
0468504681
04683
04281
0428904282
04210
0425604270
0426004015
04055
04240
04265
0425904011
04268
04040
0436404347
0434404346 04330
04363
0434504535
04556
04537
04578
04530
04084
04038
04255
04088
04009
04022
04024
04048
0485304864
04860
04547
04572
04553
04543
0457304551
04539
04037
04041
04068
04863
04848
0467604355
0494904354
0421904253
0422104292
0435104217
0497304849
Auburn
Bath
Bridgton
Fryeburg
Gardiner
Hallow
ell
Little Falls-South Windham
Oxford
Richm
ond
Scarborough
Thomaston
Topsham
Waldoboro
Wiscasset
03902
0390403905 03907
03909
04001
04008
04010
04020
04027
04029
0403204039
04042
0404704049
04051
04069
04071
04083
04085
04090
04091
04092
0409304095
04220
04222
04231
0423604238
0425004252
04258
04263
04266
04274
04280
04284
04287
0433304341
04342
0434804350
04353
0435704555
04574
04579
004616
0461704627
0
04642
04841
04847
04851
04862
NEWSPAPER DESIGNATED MARKET / PORTLAND, MAINE
LEGEND
BALANCE OF NEW
SPAPER DESIGNATED M
ARKETPO
RTLAN
D C
OR
POR
ATE LIMITS
ZIP CODE BO
UNDARYCO
UNTY BOUNDARY
STATE BOUNDARY
Boothbay Harbor
Cum
berland Center
Yarmouth
South Portland
Westbrook
Portland
Lisbon Falls
Cum
berland
Sagadahoc
0410604107
04544
0453804570
04568
04576
04549
04021
04003 0406604079
04571
04105
04102 0410304092
04110
04013
040170401904050
0410804109
04039
0406904530 04579
04086
0401104032
04222
0409704096
0426004537
BathBrunsw
ick
Falmouth Foreside Freeport
Scarborough
Topsham
Wiscasset
04101
04252
0
04548
0
04556
04
04562
04573
04578
Alliance for Audited Media
C419-R
13
Portland
Page 2 of 16•
01-1865-0Alliance for Audited Media
Page 3 of 16 • 01-1865-0Alliance for Audited Media
SunAvg
Mon-Fri Mon Tue Wed Thu Fri Sat
1A. THE PORTLAND PRESS HERALD/MAINESUNDAY TELEGRAPH - PRINT
Paid Circulation Individually Paid Circulation Home Delivery and Mail 32,236 24,329 23,962 23,978 23,974 24,961 24,770 23,823Single Copy Sales 12,793 4,945 4,673 4,708 4,910 5,364 5,073 4,887Total Average Individually Paid Circulation 45,029 29,274 28,635 28,686 28,884 30,325 29,843 28,710Business/Traveler Paid CirculationHotel Distribution - Room/Lobby Copies 596 270 269 257 265 274 286 513
Total Average Business/Traveler Paid Circulation 596 270 269 257 265 274 286 513Total Average Paid Circulation - Print 45,625 29,544 28,904 28,943 29,149 30,599 30,129 29,223Qualified Circulation
Single Copy Educational Copies 34 66 66 70 69 69 56 34Employee/Independent Contractor 575 575 575 575 575 573 575 574Retail/Business 241 383 383 382 381 384 383 330Total Average Single Copy 850 1,024 1,024 1,027 1,025 1,026 1,014 938
Total Average Qualified Circulation - Print 850 1,024 1,024 1,027 1,025 1,026 1,014 938Total Average Circulation - Print 46,475 30,568 29,928 29,970 30,174 31,625 31,143 30,161
1B. THE PORTLAND PRESS HERALD/MAINESUNDAY TELEGRAPH - DIGITAL REPLICA
Paid CirculationSubscription 2,872 2,882 2,874 2,879 2,883 2,886 2,889 2,896Total Average Paid Circulation - Digital Replica 2,872 2,882 2,874 2,879 2,883 2,886 2,889 2,896
Qualified Circulation: Opt-inEducational Copies 5,159 5,110 5,107 5,117 5,133 5,134 5,061 5,071Total Average Qualified Circulation - Digital Replica 5,159 5,110 5,107 5,117 5,133 5,134 5,061 5,071
Total Average Circulation - Digital Replica 8,031 7,992 7,981 7,996 8,016 8,020 7,950 7,967TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL 54,506 38,560 37,909 37,966 38,190 39,645 39,093 38,128
Page 4 of 16 • 01-1865-0Alliance for Audited Media
2. TOTAL AVERAGE CIRCULATION By Market (See Par. 5 for description of area):
SunAvg
Mon-Fri Mon Tue Wed Thu Fri SatNEWSPAPER DESIGNATED MARKET
Paid Circulation Individually Paid Circulation Home Delivery and Mail 29,760 23,301 22,947 22,963 22,960 23,909 23,727 22,800Single Copy Sales 8,974 4,269 4,001 4,065 4,234 4,668 4,379 4,195Newspaper Designated Market - Total AverageIndividually Paid Circulation 38,734 27,570 26,948 27,028 27,194 28,577 28,106 26,995Business/Traveler Paid CirculationHotel Distribution - Room/Lobby Copies 564 267 266 254 262 271 283 507
Newspaper Designated Market - Total AverageBusiness/Traveler Paid Circulation 564 267 266 254 262 271 283 507Newspaper Designated Market - Total Average Paid Circulation 39,298 27,837 27,214 27,282 27,456 28,848 28,389 27,502Qualified Circulation
Single Copy Educational Copies 34 65 65 69 68 68 55 34Employee/Independent Contractor 575 575 575 575 575 573 575 574Retail/Business 205 347 347 346 345 348 347 294Newspaper Designated Market - Total Average Single Copy 814 987 987 990 988 989 977 902
Newspaper Designated Market - Total Average Qualified Circulation 814 987 987 990 988 989 977 902Newspaper Designated Market - Total Average Circulation 40,112 28,824 28,201 28,272 28,444 29,837 29,366 28,404
OUTSIDE NEWSPAPER DESIGNATED MARKET Paid Circulation
Individually Paid Circulation Home Delivery and Mail 2,476 1,028 1,015 1,015 1,014 1,052 1,043 1,023Single Copy Sales 3,819 676 672 643 676 696 694 692Outside Newspaper Designated Market - Total Average Individually Paid Circulation 6,295 1,704 1,687 1,658 1,690 1,748 1,737 1,715Business/Traveler Paid CirculationHotel Distribution - Room/Lobby Copies 32 3 3 3 3 3 3 6
Outside Newspaper Designated Market - Total Average Business/Traveler Paid Circulation 32 3 3 3 3 3 3 6Outside Newspaper Designated Market - Total Average Paid Circulation - Print 6,327 1,707 1,690 1,661 1,693 1,751 1,740 1,721Qualified Circulation
Single Copy Educational Copies 1 1 1 1 1 1Retail/Business 36 36 36 36 36 36 36 36Outside Newspaper Designated Market - Total Average Single Copy 36 37 37 37 37 37 37 36
Outside Newspaper Designated Market - Total Average Qualified Circulation 36 37 37 37 37 37 37 36Outside Newspaper Designated Market - Total Average Circulation 6,363 1,744 1,727 1,698 1,730 1,788 1,777 1,757Total Average Circulation - Print 46,475 30,568 29,928 29,970 30,174 31,625 31,143 30,161Total Digital Replica 8,031 7,992 7,981 7,996 8,016 8,020 7,950 7,967TOTAL AVERAGE CIRCULATION 54,506 38,560 37,909 37,966 38,190 39,645 39,093 38,128
Page 5 of 16 • 01-1865-0Alliance for Audited Media
AUDIT STATEMENT
AVERAGE CIRCULATION BY QUARTERS for the previous audits and period covered by this report:
Sun Avg Mon-Fri Mon TueAudited
CirculationPublisher’s
Claim DifferenceAudited
CirculationPublisher’s
Claim DifferenceAudited
CirculationPublisher’s
Claim DifferenceAudited
CirculationPublisher’s
Claim Difference
Portland Press HeraldMaine Sunday Telegram 54,506 54,506 38,560 38,560 37,909 37,909 37,966 37,966Total Average Circulation 54,506 54,506 38,560 38,560 37,909 37,909 37,966 37,966
Wed Thu Fri SatAudited
CirculationPublisher’s
Claim DifferenceAudited
CirculationPublisher’s
Claim DifferenceAudited
CirculationPublisher’s
Claim DifferenceAudited
CirculationPublisher’s
Claim Difference
Portland Press HeraldMaine Sunday Telegram 38,190 38,190 39,645 39,645 39,093 39,093 38,128 38,128Total Average Circulation 38,190 38,190 39,645 39,645 39,093 39,093 38,128 38,128
Calendar Quarter Ended
SunTotal
Avg. Circ.
AvgMon-Fri
TotalAvg. Circ.
MonTotal
Avg. Circ.
TueTotal
Avg. Circ.
WedTotal
Avg. Circ.
ThuTotal
Avg. Circ.
FriTotal
Avg. Circ.
SatTotal
Avg. Circ.
December 28, 2013 58,774 39,244 38,139 38,076 38,625 41,462 39,916 38,704March 29, 2014 54,648 36,292 35,566 35,657 35,645 37,370 37,224 36,059June 28, 2014 55,126 37,614 36,713 36,835 37,110 38,794 38,617 37,488September 27, 2014 59,873 40,362 39,496 39,653 39,839 41,490 41,332 40,280December 27, 2014 57,686 38,919 37,921 37,968 38,205 41,254 39,252 38,018March 28, 2015 54,182 36,781 36,136 36,014 36,445 37,723 37,589 36,453June 27, 2015 55,586 37,487 36,788 36,898 36,992 38,429 38,325 37,384September 26, 2015 59,569 41,064 40,207 40,365 40,594 42,117 42,049 41,013December 26, 2015 64,251 46,873 45,804 45,971 46,146 48,630 47,814 46,141March 26, 2016 62,122 45,492 44,807 44,909 45,164 46,402 46,180 45,006June 25, 2016 63,213 46,568 45,837 46,019 46,281 47,435 47,270 45,902September 24, 2016 55,208 37,270 36,608 36,672 36,924 38,228 37,917 37,075December 31, 2016 55,246 39,216 38,321 38,473 38,810 40,942 39,533 38,648April 1, 2017 55,224 39,631 39,083 38,996 39,300 40,440 40,338 39,247July 1, 2017 56,277 40,585 39,996 40,108 40,285 41,504 41,032 40,089September 30, 2017 51,224 34,760 34,206 34,245 34,320 35,597 35,434 34,528
Page 6 of 16•
01-1865-0Alliance for Audited Media
3.ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED CIRCULATION AVERAGES BY COUNTIES:Sun, July 9, 2017; Thu, July 13, 2017.(OH’s) Occupied Households - #1-1-17 The Nielsen Company (U.S.), Inc.
The “Average Projected Circulation” (Avg. Proj. Circ.) has been arrived at by projecting the audit period averages to the one day distribution figures in this report.Sun
ThuMaine Sunday Telegram
Portland Press Herald
StateCounty
OH’s#1-1-17Estimate
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
SunAvg. Proj.
Circ.*Hshld.Cov.
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
Thu Avg. Proj.
Circ.*Hshld.Cov.
MAINE
ANDROSCOGGIN44,168
294406
700700
6151.4%
8475
159159
1470.3%
AROOSTOOK29,682
470470
470413
1.4%CUMBERLAND
123,55120,577
6,259355
27,191816
28,00724,612
19.9%16,745
3,510141
20,396878
21,27419,707
16.0%FRANKLIN
12,86340
220260
260228
1.8%27
2727
250.2%
HANCOCK24,885
16599
15630
630554
2.2%KENNEBEC
50,390373
54110
924924
8121.6%
33104
137137
1270.3%
KNOX17,655
562516
701,148
1,1481,009
5.7%383
23550
668668
6193.5%
LINCOLN15,189
1,163888
482,099
92,108
1,85212.2%
952448
441,444
651,509
1,3989.2%
OXFORD24,306
245421
666666
5852.4%
172130
302302
2801.2%
PENOBSCOT62,738
72811
3886
886779
1.2%49
4949
450.1%
PISCATAQUIS7,635
180180
180158
2.1%SAGADAHOC
15,3791,382
5861,968
61,974
1,73511.3%
858311
1,16911
1,1801,093
7.1%SOMERSET
21,69063
165228
228200
0.9%W
ALDO16,979
28222
250250
2201.3%
WASHINGTON
13,861235
235235
2071.5%
YORK84,322
7,1714,026
21911,416
1711,433
10,04711.9%
5,5412,100
1387,779
417,820
7,2448.6%
Miscellaneous Counties475
1,47115
1,9611,961
1,723267
41910
696696
644TOTAL IN MAINE
32,46118,016
73551,212
84852,060
45,74925,035
7,408383
32,826995
33,82131,329
SunThu
Maine Sunday TelegramPortland Press Herald
StateCounty
OH’s#1-1-17Estimate
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
SunAvg. Proj.
Circ.*Hshld.Cov.
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
Thu Avg. Proj.
Circ.*Hshld.Cov.
Page 7 of 16•
01-1865-0Alliance for Audited Media
#County population and occupied household estimates appearing in AAM reports are obtained from The Nielsen Company (U.S.), Inc. Estimates for AAM defined newspaper markets and areas belowthe county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course ofbusiness, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third partysystems without the prior written consent of The Nielsen Company (U.S.), Inc. *Arrived at by relating actual gross distribution figures to average circulation for the period covered by this report.
3A.DISTRIBUTION IN TOW
NS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES, AS WELL AS THE TOTAL ONLY FOR TOW
NS RECEIVING LESS THAN 25 COPIES DAILY:
Analysis optional and not made.
NEW HAMPSHIRE
CARROLL21,288
1236
237237
2081.0%
3333
3331
0.1%ROCKINGHAM
119,8731
8889
8978
0.1%1
3940
4037
STRAFFORD49,066
163163
163143
0.3%Miscellaneous Counties
6301
307307
2705
228233
233216
TOTAL IN NEW HAMPSHIRE
8788
796796
6996
300306
306284
All Other30
3030
2713
1313
12TOTAL PRINT CIRCULATION
32,49918,804
73552,038
84852,886
46,47525,054
7,708383
33,145995
34,14031,625
DIGITAL REPLICA CIRCULATION3,033
3,033815
3,8488,031
3,0553,055
8153,870
8,020TOTAL AVERAGE CIRCULATION
35,53218,804
73555,071
1,66356,734
54,50628,109
7,708383
36,2001,810
38,01039,645
Page 8 of 16•
01-1865-0Alliance for Audited Media
3B.DISTRIBUTION BY ZIP CODES RECEIVING 25 OR MORE COPIES:
SOURCE - U.S. ZIP Code Directory, #1-1-17 The Nielsen Company (U.S.), Inc., See Par. 5.
SunThu
Maine Sunday Telegram
Portland Press Herald
STATE ZIP Code
OH’s#1-1-17Estimate
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
SunAvg. Proj.
Circ.Hshld.Cov.
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
ThuAvg. Proj.
Circ.Hshld.Cov.
NEW HAMPSHIRE
03801Portsmouth
10,5301
8889
8978
0.7%1
3940
4037
0.4%03813
Center Conway1,828
3030
3026
1.4%03820
Dover13,479
3838
3833
0.2%03830
East Wakefield
69232
3232
284.0%
03838Glen
28239
3939
3412.1%
03860North Conway
1,9521
135136
136120
6.1%33
3333
311.6%
03867Rochester
8,95025
2525
220.2%
03868Rochester
2,35749
4949
431.8%
03878Somersworth
5,00151
5151
450.9%
MAINE03901
Berwick2,922
4432
7676
672.3%
3010
4040
371.3%
03902Cape Neddick
1,02340
3010
8080
706.8%
3112
548
4844
4.3%03903
Eliot2,571
4536
8181
712.8%
2420
4444
411.6%
03904Kittery
3,58745
63108
10895
2.6%33
4477
7771
2.0%03905
Kittery Point868
2828
2825
2.9%03906
North Berwick1,807
8856
1445
149131
7.2%71
2697
5102
945.2%
03907Ogunquit
43369
5773
199199
17540.4%
5738
23118
118109
25.2%03908
South Berwick2,834
5035
8585
752.6%
3214
4646
431.5%
03909York
4,583182
164346
346304
6.6%138
81219
219203
4.4%04001
Acton1,058
7825
103103
918.6%
5815
7373
686.4%
04002Alfred
3,060302
95397
397349
11.4%223
52275
275255
8.3%04003
Bailey Island139
2928
5757
5036.0%
2212
3434
3122.3%
04005Biddeford
9,385911
5721,483
71,490
1,30913.9%
694311
1,00512
1,017942
10.0%04008
Bowdoinham1,268
9318
111111
987.7%
476
5353
493.9%
04009Bridgton
2,333211
200411
19430
37816.2%
17391
26434
298276
11.8%04011
Brunswick8,896
1,110403
61,519
421,561
1,37215.4%
834189
61,029
421,071
99211.2%
04015Casco
1,615182
57239
4243
21413.3%
13837
1754
179166
10.3%04016
Center Lovell40
4040
3504017
Chebeague Island155
4540
8585
7548.4%
4315
5858
5434.8%
SunThu
Maine Sunday Telegram
Portland Press Herald
STATE ZIP Code
OH’s#1-1-17Estimate
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
SunAvg. Proj.
Circ.Hshld.Cov.
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
ThuAvg. Proj.
Circ.Hshld.Cov.
MAINE (Cont’d)
Page 9 of 16•
01-1865-0Alliance for Audited Media
04020Cornish
65656
105161
161141
21.5%47
55102
10294
14.3%04021
Cumberland Center2,277
55753
610610
53623.5%
43328
461461
42718.8%
04022Denmark
44512
4759
5952
11.7%7
3037
3734
7.6%04024
East Baldwin189
2020
4040
3518.5%
04027Lebanon
2,29337
276
7070
622.7%
2013
437
3734
1.5%04029
Sebago850
10090
190190
16719.6%
8353
136136
12614.8%
04030East W
aterboro941
60121
181181
15916.9%
4251
9393
869.1%
04032Freeport
3,410563
17427
764764
67119.7%
42282
12516
516478
14.0%04037
Fryeburg1,503
5762
119119
1057.0%
4830
7878
724.8%
04038Gorham
6,1391,143
2671,410
1,4101,239
20.2%863
120983
983911
14.8%04039
Gray3,240
375196
571571
50215.5%
292107
399399
37011.4%
04040Harrison
1,40455
66121
121106
7.5%44
3175
7569
4.9%04041
Hiram684
3838
3833
4.8%04042
Hollis Center1,679
20156
257257
22613.5%
13328
161161
1498.9%
04043Kennebunk
5,076738
2824
1,0241,024
90017.7%
637129
1767
767710
14.0%04046
Kennebunkport3,232
373113
23509
509447
13.8%301
792
3825
387358
11.1%04047
Parsonsfield837
6051
111111
9811.7%
4825
7373
688.1%
04048Limerick
1,15596
52148
148130
11.3%68
1886
8680
6.9%04049
Limington1,489
10148
149149
1318.8%
8019
9999
926.2%
04050Long Island
12052
4092
9281
67.5%46
1561
6157
47.5%04051
Lovell437
2525
2522
5.0%04055
Naples1,656
134167
13314
314276
16.7%99
784
181181
16810.1%
04061North W
aterboro1,195
4430
7474
655.4%
2915
4444
413.4%
04062W
indham6,639
1,037443
1,48014
1,4941,313
19.8%810
1991,009
121,021
94614.2%
04063Ocean Park
3175
106106
9326
5581
8175
04064Old Orchard Beach
4,803637
33960
1,0361,036
91018.9%
481210
55746
5751
69614.5%
04066Orrs Island
30437
845
4540
13.2%26
531
3129
9.5%04068
Porter623
5555
5548
7.7%41
4141
386.1%
04069Pownal
584103
17120
120105
18.0%77
1592
9285
14.6%04071
Raymond2,042
325117
15457
10467
41020.1%
24170
15326
5331
30715.0%
04072Saco
8,0951,085
4496
1,5401,540
1,35316.7%
780253
81,041
41,045
96812.0%
04073Sanford
6,688510
373883
5888
78011.7%
454152
6068
614569
8.5%
SunThu
Maine Sunday Telegram
Portland Press Herald
STATE ZIP Code
OH’s#1-1-17Estimate
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
SunAvg. Proj.
Circ.Hshld.Cov.
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
ThuAvg. Proj.
Circ.Hshld.Cov.
MAINE (Cont’d)
Page 10 of 16•
01-1865-0Alliance for Audited Media
04074Scarborough
7,8242,123
59333
2,7492,749
2,41630.9%
1,715341
142,070
52,075
1,92224.6%
04076Shapleigh
1,13183
49132
132116
10.3%73
1992
9285
7.5%04077
South Casco30
3030
2604079
Harpswell1,871
2502
252252
22111.8%
17117
188188
1749.3%
04083Springvale
1,835169
73242
242213
11.6%154
37191
191177
9.6%04084
Standish2,988
417169
586586
51517.2%
32470
394394
36512.2%
04085Steep Falls
70782
1395
9583
11.7%51
1364
6459
8.3%04086
Topsham3,879
528155
683683
60015.5%
33467
4015
406376
9.7%04087
Waterboro
77537
3774
7465
8.4%32
2153
5349
6.3%04090
Wells
4,403562
32637
925925
81318.5%
446188
40674
674624
14.2%04091
West Baldwin
38545
4545
4010.4%
3131
3129
7.5%04092
Westbrook
8,0551,268
3481,616
21,618
1,42217.7%
1,055213
1,2687
1,2751,181
14.7%04093
Buxton3,186
382207
589589
51816.3%
281100
3812
383355
11.1%04094
West Kennebunk
3535
3531
04095W
est Newfield675
2713
4040
355.2%
1810
2828
263.9%
04096Yarmouth
3,681878
2311,109
21,111
97626.5%
705119
8244
828767
20.8%04097
North Yarmouth1,369
28520
305305
26819.6%
19510
205205
19013.9%
04101Portland
9,289594
373222
1,18913
1,2021,056
11.4%695
28962
1,04613
1,059981
10.6%04102
Portland8,213
1,119313
161,448
581,506
1,32316.1%
966272
161,254
851,339
1,24015.1%
04103Portland
13,7882,416
4592,875
72,882
2,53318.4%
2,042274
2,31612
2,3282,157
15.6%04105
Falmouth4,789
1,365271
1,63652
1,6881,483
31.0%1,121
1561,277
521,329
1,23125.7%
04106South Portland
11,6311,945
77520
2,740580
3,3202,918
25.1%1,636
46010
2,106590
2,6962,497
21.5%04107
Cape Elizabeth3,721
1,168143
31,314
1,3141,155
31.0%959
562
1,0171,017
94225.3%
04108Peaks Island
488106
75181
181159
32.6%92
38130
130120
24.6%04109
Portland54
2010
3030
2648.1%
217
2828
2648.1%
04110Cumberland Foreside
680244
24413
257226
33.2%203
20313
216200
29.4%04210
Auburn9,789
72166
238238
2092.1%
739
4646
430.4%
04217Bethel
1,39342
4242
372.7%
04222Durham
1,50494
10104
10491
6.1%54
660
6056
3.7%04239
Jay1,975
2929
2925
1.3%04240
Lewiston15,257
70164
234234
2061.4%
2330
5353
490.3%
04250Lisbon
1,71231
3131
271.6%
SunThu
Maine Sunday Telegram
Portland Press Herald
STATE ZIP Code
OH’s#1-1-17Estimate
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
SunAvg. Proj.
Circ.Hshld.Cov.
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
ThuAvg. Proj.
Circ.Hshld.Cov.
MAINE (Cont’d)
Page 11 of 16•
01-1865-0Alliance for Audited Media
04252Lisbon Falls
1,93727
3562
6254
2.8%04259
Monmouth1,229
823
3131
272.2%
04260New Gloucester
2,179174
48222
222195
8.9%117
28145
145134
6.1%04268
Norway2,218
3939
7878
693.1%
2710
3737
341.5%
04270Oxford
2,25744
117161
161141
6.2%34
4882
8276
3.4%04274
Poland2,244
3131
3127
1.2%04281
South Paris2,260
4949
4943
1.9%15
1227
2725
1.1%04284
Wayne
53911
1425
2522
4.1%04287
Bowdoin1,189
345
3939
342.9%
04330Augusta
11,179101
143244
244214
1.9%33
69102
10294
0.8%04342
Dresden693
1712
2929
253.6%
04344Farmingdale
1,26316
1026
2623
1.8%04345
Gardiner4,894
3938
7777
681.4%
04347Hallowell
1,11331
3131
272.4%
04348Jefferson
1,27632
1345
4540
3.1%23
528
2826
2.0%04350
Litchfield1,426
531
3636
322.2%
04352Mount Vernon
64311
1526
2623
3.6%04353
Whitefield
93910
1929
2925
2.7%04357
Richmond1,373
2562
8787
765.5%
827
3535
322.3%
04358South China
1,71313
3043
4338
2.2%04364
Winthrop
2,47629
3564
6456
2.3%04401
Bangor19,314
72301
3376
376330
1.7%49
4949
450.2%
04412Brewer
4,164110
110110
972.3%
04416Bucksport
2,37367
6767
592.5%
04426Dover Foxcroft
1,89868
6868
603.2%
04429Holden
2,08448
4848
422.0%
04441Greenville
98583
8383
737.4%
04442Greenville Junction
6829
2929
2536.8%
04444Hampden
3,42936
3636
320.9%
04457Lincoln
2,49465
6565
572.3%
04460Medway
57632
3232
284.9%
04462Millinocket
2,16382
8282
723.3%
SunThu
Maine Sunday Telegram
Portland Press Herald
STATE ZIP Code
OH’s#1-1-17Estimate
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
SunAvg. Proj.
Circ.Hshld.Cov.
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
ThuAvg. Proj.
Circ.Hshld.Cov.
MAINE (Cont’d)
Page 12 of 16•
01-1865-0Alliance for Audited Media
04468Old Town
4,10634
3434
300.7%
04472Orland
1,00633
3333
292.9%
04473Orono
2,81841
4141
361.3%
04474Orrington
1,44425
2525
221.5%
04530Bath
4,986481
224705
705620
12.4%339
149488
488452
9.1%04537
Boothbay912
10130
131131
11512.6%
8120
101101
9410.3%
04538Boothbay Harbor
1,199137
1595
301301
26522.1%
12478
5207
4211
19516.3%
04539Bristol
61832
2254
5447
7.6%30
838
3835
5.7%04543
Damariscotta1,022
107167
2742
276243
23.8%110
86196
54250
23222.7%
04544East Boothbay
20161
2081
8171
35.3%55
2075
7569
34.3%04547
Friendship520
2620
4646
407.7%
2115
3636
336.3%
04548Georgetown
41350
2070
676
6716.2%
3111
426
4844
10.7%04551
Bremen321
3030
3026
8.1%27
2727
257.8%
04553Newcastle
74686
26112
11298
13.1%58
2179
7973
9.8%04554
New Harbor273
4452
9696
8430.8%
4232
7474
6925.3%
04555Nobleboro
69172
1688
8877
11.1%53
1063
6358
8.4%04556
Edgecomb519
5050
5044
8.5%41
4141
387.3%
04558Pemaquid
20429
3059
5952
25.5%25
1237
3734
16.7%04562
Phippsburg1,003
6860
128128
11211.2%
3125
5656
525.2%
04564Round Pond
16222
3557
5750
30.9%22
1032
3230
18.5%04568
South Bristol219
3225
5757
5022.8%
3115
4646
4319.6%
04572W
aldoboro2,322
99115
21235
235207
8.9%73
4921
143143
1325.7%
04576Southport
29845
505
100100
8829.5%
3730
572
7267
22.5%04578
Wiscasset
1,837157
9717
2717
278244
13.3%120
5213
1857
192178
9.7%04579
Woolwich
1,260103
42145
145127
10.1%68
2694
9487
6.9%04605
Ellsworth5,947
144144
144127
2.1%04609
Bar Harbor2,885
1662
1593
9382
2.8%04614
Blue Hill1,361
5656
5649
3.6%04619
Calais1,317
5959
5952
3.9%04640
Hancock934
5555
5548
5.1%04652
Lubec891
5252
5246
5.2%04654
Machias1,415
5454
5447
3.3%
SunThu
Maine Sunday Telegram
Portland Press Herald
STATE ZIP Code
OH’s#1-1-17Estimate
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
SunAvg. Proj.
Circ.Hshld.Cov.
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
ThuAvg. Proj.
Circ.Hshld.Cov.
MAINE (Cont’d)
Page 13 of 16•
01-1865-0Alliance for Audited Media
04658Milbridge
61229
2929
254.1%
04660Mount Desert
63935
3535
314.9%
04666Pembroke
50541
4141
367.1%
04679Southwest Harbor
77539
3939
344.4%
04681Stonington
52060
6060
5310.2%
04730Houlton
3,922124
124124
1092.8%
04732Ashland
72333
3333
294.0%
04736Caribou
3,98667
6767
591.5%
04743Fort Kent
2,01159
5959
522.6%
04756Madawaska
1,62733
3333
291.8%
04769Presque Isle
4,059122
122122
1072.6%
04785Van Buren
1,08932
3232
282.6%
04841Rockland
3,485100
173273
273240
6.9%68
77145
145134
3.8%04843
Camden2,501
133116
249249
2198.8%
8739
126126
1174.7%
04854Owls Head
80541
4141
364.5%
2929
2927
3.4%04856
Rockport1,489
8125
70176
176155
10.4%52
1450
116116
1077.2%
04858South Thomaston
69526
2854
5447
6.8%18
1937
3734
4.9%04860
Tenants Harbor872
2912
4141
364.1%
196
2525
232.6%
04861Thomaston
1,16043
4083
8373
6.3%31
2152
5248
4.1%04862
Union1,615
3260
9292
815.0%
2225
4747
442.7%
04864W
arren1,547
5142
9393
825.3%
3619
5555
513.3%
04901W
aterville10,568
69108
10187
187164
1.6%35
3535
320.3%
04915Belfast
4,04525
160185
185163
4.0%04918
Belgrade Lakes1
5051
5145
04930Dexter
1,82241
4141
362.0%
04937Fairfield
2,74818
3452
5246
1.7%04938
Farmington3,927
3272
104104
912.3%
2727
2725
0.6%04947
Kingfield912
3535
3531
3.4%04950
Madison1,801
818
2626
231.3%
04953Newport
1,46544
4444
392.7%
04955New Sharon
6138
2129
2925
4.1%04957
Norridgewock1,765
819
2727
241.4%
SunThu
Maine Sunday Telegram
Portland Press Herald
STATE ZIP Code
OH’s#1-1-17Estimate
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
SunAvg. Proj.
Circ.Hshld.Cov.
Home Delivery& Mail
SingleCopySales
Business/Traveler
TotalPaid
QualifiedTotal
ThuAvg. Proj.
Circ.Hshld.Cov.
MAINE (Cont’d)
Page 14 of 16•
01-1865-0Alliance for Audited Media
04963Oakland
3,04817
2037
3733
1.1%04967
Pittsfield1,576
428
3232
281.8%
04970Rangeley
98363
6363
555.6%
04974Searsport
1,22439
3939
342.8%
04976Skowhegan
4,14925
6388
8877
1.9%04988
Unity734
323
2626
233.1%
Miscellaneous ZIP Codes533
1,79915
2,3472,347
2,067285
64710
942942
876TOTAL PRINT CIRCULATION
32,49918,804
73552,038
84852,886
46,47525,054
7,708383
33,145995
34,14031,625
DIGITAL REPLICA CIRCULATION3,033
3,033815
3,8488,031
3,0553,055
8153,870
8,020TOTAL AVERAGE CIRCULATION
35,53218,804
73555,071
1,66356,734
54,50628,109
7,708383
36,2001,810
38,01039,645
Page 15 of 16 • 01-1865-0Alliance for Audited Media
4. BASIC PRICES as of September 30, 2017 (subscription sales based on 52 weeks/1 year)
5. NOTES:
REPORT ENDING DATESeptember 30, 2017CREDIT AND ARREARS ALLOWANCE
Included in Home Delivery and Mail is an average of the following:
These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment wasnot received and/or short-term arrears copies served to subscribers whose term has expired.
QUALIFIED RETAIL/BUSINESSIncluded in Qualified Retail/Business are copies distributed through publisher-maintained venues. Verification is made of distribution to loca-tion only, and not of actual pick-up.PUBLISHER’S RETURN POLICY
Fully Returnable
MARKET DESCRIPTION
Zone Reporting for this newspaper is defined as:
NEWSPAPER DESIGNATED MARKET comprises CUMBERLAND County, less towns of Harrison and West Baldwin; in KNOX County,towns of Camden, Glen Cove, Port Clyde, Rockland, Rockport and Warren; LINCOLN County, less towns of Chamberlain, Dresden, Jeffer-son, Monehegan, Somerville, and Whitefield; SAGADAHOC County, less towns of Bowdoin and Richmond; and YORK County, less townsof Berwick, Eliot, Kittery (which includes Kittery Point), Lebanon, North Berwick, South Berwick and York (which includes York Beach, CapeNeddick and York Harbor).
MARKET PENETRATIONCounty population and occupied household estimates appearing in AAM reports are obtained from The Nielsen Company (U.S.), Inc. Esti-mates for AAM defined newspaper markets and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc.estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and,while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties orelectronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc.
ADVERTISING POLICY
Advertising running in the MAINE SUNDAY TELEGRAM can be inserted in the PORTLAND PRESS HERALD at a discount of 40% off thedaily rate Monday, Tuesday and Saturday; 30% off the daily rate Wednesday, Thursday and Friday. Combination rates are not available onThanksgiving Day. Discounts do not apply to color. This excepts amusement advertising. National advertising running in the MAINE SUN-DAY TELEGRAM can be inserted in the PORTLAND PRESS HERALD at a discount of 35% off the daily rate Monday through Saturday.Telephone No. (207) 791-6000.
Home Delivery Single Copy Mail
Frequency PrintDigitalReplica Print Print
Mon-Sat & Sun $299.00 $119.88 $463.62Mon-Sat $257.40 $1.80 $368.66Mon-Fri $214.50 $307.22Thu-Sat & Sun $255.00Sun $120.00 $2.80 $164.58
TotalSun 222Daily 222
To Members of the Alliance for Audited Media:We have examined the circulation records and other data presented by this publication for the period covered by this report. Ourexamination was made in accordance with the AAM’s Bylaws and Rules, and included such tests and other audit procedures as weconsidered necessary under the circumstances.In our opinion, the total average circulation for the period shown is fairly stated in this report, and the other data contained in this reportare fairly stated in all respects material to average circulation.
Alliance for Audited Media
5. NOTES: (Continued)
Page 16 of 16 • 01-1865-0 • 02/2018Alliance for Audited Media
Copyright © 2018 All rights reserved.
CROSS-MEDIA Notes:Additional Digital Metrics: Monthly detail and additional metrics available in the AAM Media Intelligence Center.As reported on the September 30, 2017 Quarterly Data Report & Media Intelligence CenterAverage 12 months ended September 30, 2017
Domains included in Website Usage:Google Analytics: www.legacy.com/*mainetoday-pressherald*, www.mainenotices.com, www.pressherald.comDigital Definitions:Unique Browser: A measurement of unduplicated cookied browsers that accessed the digital content of a site during the measurement period reported. Inthe absence of a cookie, the combination of the IP address and user-agent string may be used to measure a unique browser. For numerous reasons, aunique browser does not represent a unique individual.Page Impressions: The combination of one or more files presented to a browser as a single document as a result of a single request received by the server,and is recorded at a point as late as possible in the process of delivery of the content to the user's browser, therefore closest to the actual opportunity to seethe content by the user. In effect, one request by a browser should result in one page impression being reported. The counted page impression may notnecessarily be in focus or visible in the user's browser.
Google AnalyticsUnique Browsers 1,600,814Visits 3,085,366Page Impressions/ Views 6,149,016
Barbara Bock, Vice President, AdvertisingTelephone (207) 791-6206295 Gannett DriveSouth Portland, ME 04106e-mail: [email protected]