Download - Ava Lawler & Alistar Nicholas - Exploring the digital marketing and social media landscape
Ava LawlerManaging Director
Alistar NicholasSenior Advisor
Exploring the digital marketing and social media landscape
It’s “MEGA” huge!
Over the next 8 years:China will expand from 3 to 13 megacities with populations of 10-20 M people each
The majority of residents will be of middle income status
• By 2016, China’s Personal Purchasing Power > USA
• By 2020, China > USA’s economy
How big is the opportunity in china?
China already garners big share of global ad spends
China’s ad spend is ranked #3 in the world.
Asia expected to surpass other regions in the next
few years
Pulse of Business in China is Staggering
Broad Group’s Record construction of a 30 Story building in 15 days
Domestic competition hitting the international
stage
A rapidly growing economy –
can it be sustained?
Highly regulated yet highly volatile media
environment
Growing consumerism and a growing sense of consumer
rights
The promise and risks of emerging markets
Social media is changing the way
companies do business
With the opportunities, come a very challenging business
environment . . .
Internet• Most Internet users (538MM)• More than population of EU or
almost 2X USA • 10,000 new users to internet /day
Source: China Internet Watch, CNNC
Mobile:• Largest Smartphone market
globally (388M)• 75% of internet users in China
access the internet via mobile devices daily
Despite the China Firewall,lots of equivalent and innovative platforms
Among platforms, Weibo is #1
2 competing providers (Sina
Weibo and Tencent Weibo)
400+M Registered Users
100M posts / day 30M video views per day
Most tier 1 cities and 70% hold
college degrees
Essentially the Facebook + Twitter
of China
China loves to create content on Weibo
Netizens don’t just consume,
they also contribute
(2 X USA average) and
among highest in the world
Four things to remember
1. Need to use LOCAL PLATFORMS and be CULTURALLY RELEVANT;
2. ENGAGE with content creators;3. Be STRATEGIC;4. Don’t be afraid to ASK FOR HELP.